Free Essay

Pros and Cons of Smartphone

In:

Submitted By dedoy810
Words 1661
Pages 7
Knock-Knock,
Who’s There?

Internetworking

Pros and Cons of SmartphoneEnabled Home Entry Systems by Gordon van Zuiden

Every one of our clients has a smartphone today. And every one of our clients has a front door and/or gate entry. And almost every one of them would like to see who is at the gate or the front door from their phone, talk to them, and let them in via their smartphone application.
In the past this control was completed by a land-based phone system, but these are now being replaced by smartphones that are owned by each family member, so the need for a home entry control system from a smartphone becomes increasingly important.
Traditional Total Home Control
Solutions
Control4, Crestron, AMX, and Savant all offer gate and front door stations that include all the feature sets needed by our clients: an attractive hardware choice of front door and gate stations and colors (very important since this is part of the entry look our clients want to impart on guests arriving at their home); an app that lets our client see and talk to the guest; and the ability to open and close a door or gate from a smartphone application. The primary downside of these solutions is that if the client only wants a smartphone-enabled door or gate solution, they may not want to pay for the overhead of a Control4, Crestron, AMX, or Savant central processor and the associated custom programming.

Gordon van Zuiden (gordon@cybermanor. com) is president of cyberManor in Los
Gatos, California.

German-Made Solutions
Mobotix and Seidel have been leaders in Germany in the production of high-resolution IP cameras and very attractive front door stations. They have brought those skills together with the release of the app-controlled
Mobotix T25 front door station and the Visiomatic app-controlled
Seidel front door stations–both high-end products that serve the affluent homeowner’s needs for front and gate entry control. Their app-based software allows the homeowner to see who is at the front door or gate, talk to them, and open it if necessary, and because their software is supported by cloud-based services, they can do all this from anywhere in the world where they have cell or Wi-Fi connections. This is the complete solution that most of our clients have requested–there is no need for a central total home control processor (this processing is done at the front

For under $200, DoorBot, an app-enabled front door station will replace a client’s existing front door bell–utilizing the existing low voltage wires–and give the front door station the intelligence to send a live video to any Apple or Android based smartphone device.

door station) and very little programming is required. The challenge for the U.S. integrator is that these companies have a U.S. distribution and technical support infrastructure that is still weaker than the U.S.-based total home control competitors.
Kickstarter-Grown Solutions
The desire to develop an affordable, easy to install, Wi-Fi-based front door entry station for the connected home has not eluded the interest of the bright engineers that start companies incubated by crowd-funding sites such as Kickstarter and IndieGoGo. These sites are fertile ground for many of the next generation app-based connected home products, such as app-based sprinkler systems, light switches, and even automatic dog feeding products. Some of these projects never reach their funding goals, some do reach these goals but release products that are bug ridden, and a few get funding and release a product that works very well and meets the expectations the founder’s set for their product launch.
One of those companies is Southern California-based DoorBot (www. getdoorbot.com). I first met the engineers at DoorBot when they were showing a prototype of their product at last year’s Consumer Electronics
Show. In late November, we were rewarded as an early backer to receive one of their first Doorbot stations. For under $200, this app-enabled front door station will replace a client’s existing front door bell–utilizing the existing low voltage wires–and give the front door station the intelligence to send a live video to any Apple or Android smartphone device. And when paired with the Wi-Fi door lock system from Lockitron (www.lockitron. com), one can even open and close the door via the app, from anywhere in the world with a web or cell connection. This is exactly the feature set that all of our clients want at their front door and gate.
The downside of this solution is that the camera quality is a medium resolution 640x480, 30fps, the audio is asynchronous (more of a walkie-talkie mode–but according to the engineer I spoke with at Doorbot, synchronous voice will be a software feature they will automatically download early next year), and it only comes in one color and shape. The aesthetics of the product may not meet the front door station requirements of some of our high-end client base, but smart phone-connected home platforms allow us to integrate many more easy-to-use products into our customers’ hands, and companies like
DoorBot are opening those doors for all of us.

This is the feature
“set thatexactlyour clients all of want at their front door and gate.



16 R e s i d e n t i a l

S y s t e m s | J a n u a r y 2 0 1 4 | residen tial sy stems.com

Residential
Systems
January 2014
Volume 15, Number 1

January Issue

Contributors

Dave Chace
Dave Chace is president of Training Allies (www.
TrainingAllies.com), a consumer electronics industry training firm based in Philadelphia. dave@trainingallies.com Gordon van Zuiden
Gordon van Zuiden is president of cyberManor, a home networking and systems integration firm based in Los
Gatos, California. gordon@cybermanor.com Mike Detmer
Mike Detmer is the principal of
Detmer Business Solutions, which provides companies in the systems integration space with business modules that enable managers to better execute key duties. mdetmer@mikedetmer.com MICHAEL HEISS
Sherman Oaks, CA-based editorial contributor Michael Heiss is a respected technology consultant and CEDIA Fellow. captnvid@aol.com dennis burger
Dennis Burger has been reviewing and writing about consumer electronics since
1999. He and his wife live in
Montgomery, Alabama. sonnlaw@aol.com Residential Systems (ISSN# 1528-7858) is published monthly by NewBay Media L.L.C.
28 East 28th Street, 12th Floor, New York, NY 10016
Periodical Postage Paid at New York, NY and additional mailing offices.
Postmaster: send address changes and inquiries to
Residential Systems P. O. Box 1067 Lowell, MA 01853.
Subscriptions: US: 1-yr $56, 2-yr $100;
Canada: 1-yr $104, 2-yr $196;
Foreign: 1-yr $156, 2-yr $300.
Back issues are $8. Copyright 2014 by NewBay Media

PRINTED IN THE USA.

Editor’sLetter

Applause,
Applause
Establishing a first-time awards program is a daunting task and a tough way to start a new year. There’s the concept to consider (number and types of categories, overall theme), backend mechanics of the nomination and judging process (unfamiliar web tools, deadlines, prevention of ballot box tampering), and dealing with the inevitable backlash when those who think they deserved to win weren’t recognized or missed out on the contest altogether. Of course there are also really happy winners.
We went through all of that in our first year with Residential Systems’ Stellar Service
Awards, and I believe we ended up with results that offer a good starting point for discussions.
The goal when we began creating a new awards program was to honor manufacturers and distributors for their service to dealers. It seemed to us that in every meeting with vendors and distributors over the years, companies have proudly proclaimed their exceptional focus on providing top-notch customer service, tech support, dealer training, and sales/marketing.
Figuring that we could give these companies another chance to earn a feather in their caps for these noble efforts, the editorial team came up with the Stellar Service Awards concept and built categories around it.
From the beginning, it was our goal to leave voting in the hands of our readers, who are the ones with the most experience as customers of manufacturers and distributors.
And, although I would love to have seen even more manufacturers and distributors enter the contest, voting was very strong. I hope that this year’s results provide momentum for more participation next time and reminds those who didn’t participate that you’ve got to be in it to win it.
So as we usher in 2014, keep in mind which of your vendor partners offer the best customer service, the most effective communication, exceptional sales and marketing support, top training programs, reliable warranty policies, most useful websites, and anything else we haven’t included this year. Keep a mental tally and cheer on your manufacturer and distributor friends to keep up the good work

4 R e s i d e n t i a l

b y J e r e m y J . G l ow a ck i

and encourage them to participate next fall when the new and improved Stellar Service
Awards returns. As always, we appreciate your feedback, whether through our website, within our LinkedIn or Facebook groups, on
Twitter, or directly via email. Let us know what categories we should add or subtract and whom you’d like to see honored.
Congratulations to the winners and thanks to everyone that supported our first attempt.
Most importantly, though, have a healthy, safe, and prosperous 2014.

Find me online... jglowacki@nbmedia.com residentialsystems.com twitter.com/resisys groups/Residential Sytems facebook/resisys S y s t e m s | J a n u a r y 2 0 1 4 | residen tial syste ms.co m

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Similar Documents

Free Essay

Teambweekfourproposal

...suggesting at least two wireless technologies that will help in continuing the financial growth that would not only benefit the company but our employees. These technologies we are suggesting for implementation are Wi-Fi or wireless fidelity and smartphones. This will not only boost growth but it plays a very large part in reducing cost. These cost reductions comes from inventory reduction, speed of transactions, access to markets and suppliers, and efficient supply chain management. Wi-Fi is allows computers, smartphones, or other devices to connect to the internet or communicate with one another wirelessly within a particular area. Because of its reliability and speed, it will help in generating business globally and locally. This will allow Party Plates to market a large variety of products and services worldwide. It will also open up online sales to international markets at a low cost. Wi-Fi allows employees to have access to their jobs assignments via the internet from home or anywhere in the world. The next wireless technology we would like to implement would be the smartphones, which would be able access Wi-Fi anywhere anytime. The smartphones could also be used when there is not access to a desktop, laptop, or tablet. Smartphones are beneficial because employees will never be out of touch. We will be able to create numerous apps that will do many things and have access to the internet at any time. Party Plates employees will have mobile...

Words: 778 - Pages: 4

Free Essay

Is the Impact of Social Media and Smartphone Technology Good or Bad?

...years ago. There are more benefits of social media and smartphones technology then its harm to the public. Social media is a great source of communication. Social media and social networking are becoming the daily routine of millions of people all around the world, especially college student and some high school student and the new generation children. Phones have lost their primary function of communication after smartphones were invented. The impact of social media and smartphones is controversial and it has both pros and cons. Smartphones were invented to do multiple tasks on a single device essentially. It's an alternative to a desktop computer to smart devices a lot of people are moving from using desktop computers to using sub-compact smart devices such as smartphones and tablet, smartphones has its pros and cons. Smartphones can help people do multiple tasks at one time, with the newer software and technology people can do video chat other communication purposes, and even use other advance application such as online banking, advance calculator, and other useful application. After the invention of advance micro-processor and advance GPU, people can play extensive games on their smartphones that used to be played on a big desktop computer. As smartphones have these so many benefits that I mentioned above, smartphones also have its bad side and flaws to the social life of public. Recently people starting using smartphones more anything in their life and affects people lifestyle...

Words: 1383 - Pages: 6

Free Essay

The Advantage of Wireless Systems

...The Advantage of Wireless Systems Learning Team C University of Phoenix BIS/220 Mark Kolesinsky August 1, 2013 The Advantages of Wireless Systems As Party Plates continues to expand, technology must remain a major focus of our growth. While transitioning from Excel to a relational database such as Access will allow our employees to perform their tasks more efficiently and enjoy a greater level of communication, there are other wireless technologies available which can increase both efficiency and communication even further. These wireless technologies and the increased efficiency and production will allow even greater levels of production from our employees and eventually higher profits, in addition to the cost savings which are provided by other features of these technologies. Wireless Local Area Networks The first wireless technology that Party Plates should make use of is a wireless Local Area Network (WLAN). A WLAN would allow Party Plates the benefits of our current Local Area Network (LAN), but also allow several other benefits that we don’t receive from a LAN. With a LAN, an employee must be present at a computer that is connected by cable to the network, along with each printer. With a WLAN, employees could bring their laptops to work and log into the WLAN. Or, since smart technologies are growing rapidly, employees can even access the WLAN on their phones or tablets. This will result in no longer requiring workstations for employees, and instead cause a more free...

Words: 795 - Pages: 4

Premium Essay

Research in Motion: the Mobile Os Platform War

...1 Problem Statement RIM’s iconic product, Blackberry, has lost its lead in the smartphone market and continues to decline. Now RIM faces the decision of whether they should continue with their focus on business users or enter a new market segment that has been growing: users of useful, yet entertaining smartphones. How can Blackberry stop declining and become competitive again? 2 Situation Analysis In 2003 RIM launched the Blackberry. RIM gave users the first way to take the internet with them everywhere on their cell phone. They were pioneers leading the market. By 2008 RIM had 45% of the US smartphone market share and became the most popular smartphone in the USA.1 Blackberry targeted business professionals and government clients. RIM intended to provide the user with a useful interface that could synchronize computers to phones and simplify work regardless of where you were working from. They also offered a messaging system that was superiorly secure. Blackberry’s main competitors are Apple’s iOS and Google’s Android platform. Apple required all App’s for the iPhone to be sold through their store. Android, being free source, could be modified by any programmer. In 2012 Blackberry’s App World Store had less than a 5th of the selection compared to the Apple AppStore (Exhibit 1). The iPhone and Android phones had a touch screen interface which provided a novel interaction and a much larger screen. This, added to the attractive designs, hundreds of apps offered, and...

Words: 1326 - Pages: 6

Premium Essay

Are You Aware of What Your Child Is Doing Online?

...everything we do day to day in a matter of seconds. We can also post pictures, tell who are with us, and inform people of our location. These are all excellent things if they are used in the positive light of social networking, but how often are they not? Teenagers are now using these sites to harass and bully peers online. They also leave doors open for adult predators and identity theft. There has been research on the effects of social networking in teens that closely link them to low grades, psychological and social problems, and not being as active which leads them to being overweight. Statistics show that about 75% of teenagers have cell phones, which raises the question “Are we aware of what our teens are posting online”? There are many pros to our children using social media but we as parents have a duty to protect them. We must be good role models and be aware of privacy issues and concerns. There are advancement’s in today’s technology that make it easy for our children to network and stay in touch with their peers. Children who are not likely to socialize the traditional way because of shyness and social anxiety can use their PC’s to communicate with others. Children that have disabilities that prevent them from going out are still able to keep in contact with the outside world. Kids join groups with kids that have similar lifestyles and interest. They can converse with others that share the same religious beliefs, culture, hobbies, and many other things that they may have...

Words: 1532 - Pages: 7

Free Essay

Marketing

...eMarketing Mid-Term 1. After reading the article I have changed my thinking on how I would reach out to the baby boomer generation. I used to think it was wrong to use social media to market towards baby boomers and generation x and I was wrong. I am pretty amazed on how many people from this generation are using sites like Facebook, Linkedin, Twitter, and Myspace. I will definitely keep social networking at the top of my list as a way to market towards these generations. More specifically I will primarily use Facebook as the main source of marketing because more than 1/3 of baby boomers and half of Generation X has a Facebook page. Mavens are most likely to be Generation Jones and working full/part time and these individuals could have huge impact on the target market. These are the type of people who are always expanding their social network and are recommending products and services more than 10 times a year. This could be a domino affect by mavens in your target market continuing to speak about your product through their social network. In a matter of time you could expand your business from being very well know just being using social networks like Facebook. Targeting towards Generations Jones and workers. 2. As an eMarketer choosing digital marketing vs. traditional marketing to means revolutionizing ways companies reach their consumers and target audience. Here in New York City we see that with basic billboards going digital displaying different images and content...

Words: 1268 - Pages: 6

Premium Essay

Kneeyowtee

...Alternatives Recommendation Alliance with Microsoft Thank you! Focus on Low cost devices Pros: Even more reduce the cost and controls the emerging market Down structuring the company and operates more efficiently Cons: Smartphone market is rising rapidly Smartphone is replacing cell phone Nokia is still the leader in smartphone market by 2009 Alliance with OS provider Pros: Quick respond time Better compatibility, better performance Improved R&D Brand name Cons: Less control on the product Share revenue with alliance company Why Microsoft? 2007-2008 51%-40% for Nokia 68%-47% for Symbian Nokia's R&D team was not reliable anymore Nokia must return to the market with its new product ASAP to stop the decline Both sides need help to compete with Apple and RIM Complement each other (Hardware and Software) WP system has more experience than other reachable OS Problem statements What's Nokia's next move? Should they focus primarily on developed or on emerging markets? Or both? Threat of new entrants - high High technology requirement High start-up fund requirement Bargaining power of supplier - low Marketing leader Bargaining power of buyer - moderated sell to operator and retailer Threat of substitutes - no substitute no real substitute can replace mobile phone Rivalry among competing firms - high Core Competency Core-Competencies Valuable Rare Costly to Imitate Non-Substitutable Business Level Strategy: Unclear due...

Words: 844 - Pages: 4

Free Essay

Mobikash

...company they have standards which include but are not limited to; the service must be independent of specific mobile telephone operators, the service must not require smartphones or high end feature phones. In essence they want anyone and everyone with a phone in Africa to use their service. In order to give this service, they already the MobiKash system is based on Sybase 365 mCommerce software, an independent software apart from their company. Many questions arise from the fact that they are renting an available software. Is it in fact better for companies to use other software available on the market or to create the software themselves and create the code and house the servers. The answer in the end like many broad questions such as this is, it depends. It depends on the usage the company will give it and the company itself. In this case we have MobiKash, an African based company who most has the vision to give this service to many countries but doesn’t have the software and or capital investment needed to create such software. For them it would be more useful to use and outsource this software. As with many scenarios in real life it is always a good idea to do a Pros and Cons list or a SWOT analysis (Strengths, weaknesses, opportunities, and threats). For MobiKash there may be even the same quantity of pros and cons, but what it mostly comes down to is the opportunity cost and the comparative advantage of...

Words: 1390 - Pages: 6

Free Essay

The Note Phone Marketing Plan – Enhancing the Marketing Plan

...is as fleshed out and intuitive as Apple's. The Galaxy Tab is a beautiful product with features that will make iPad owners envious, but its in-between size and possible carrier commitments hold it back from broad appeal. The ViewPad 7 offers a solid platform for Android 2.2, but it comes off as an oversize, overpriced smartphone--not a Netbook alternative. Now there are two competitors that we want to note as their product has not hit the markets yet, but they are targeting our segment target as well, BlackBerry Playbook and the Vizio VIA tablet both are due to release their tablets in the next 3 to 6 months. But we also have to address what the competition is using as their key platform or landscape options for their tablets as this will affect the target market as well: Apple iPad - There's probably no explanation needed for this one. With a million iPads sold within the first month of its introduction, the iPad has quickly taken the lead position in the tablet category. Pros: Elegant hardware; vibrant App Store; ideal for media playback; large selection of games; fast processor; responsive multitouch screen; long battery life; priced as low as $499. Cons: Users must buy their software from Apple;...

Words: 1891 - Pages: 8

Premium Essay

Android vs. Ios

...October 25, 2014 Android or iOS, Which Will You Pick? You check your phone bill online and notice you are eligible for an upgrade. Good timing too, the Nokia 3310 that you have been using since 2000 was on its last leg. So you go and look at the new phones that are out and there are so many to choose from. But you want the best of the best, brand new phone, so you do some research. What you find is that Android and Apple are the big names in the game. You end up picking an Android phone, I will tell you why. Apple has been building computers since 1976, but they decided to try their hand at smartphones in 2007, releasing the iPhone. Microsoft, Palm, and Blackberry already had smartphones on the market by then, but the iPhone was the first to offer a touch screen. Apple focused on speed and consistency between apps. There was a lot lacking in the iPhone. It did not support 3G, you couldn’t copy and paste, it did not support third party apps, it had minimal buttons, and it didn’t have a customizable home screen. (IOS: A Visual History) However, no one seemed to care, Apple sold 3.7 million by 2008. Over 500 million iPhones have been sold worldwide, as of June 2014. (How Many IPhones Have Been Sold Worldwide) Everything Apple does is proprietary, so only Apple products will work with Apple products. Android started as a company in 2003 and was acquired by Google in 2005. Google released the first Android emulator in 2007. They kept working on the emulator, getting close and...

Words: 1303 - Pages: 6

Premium Essay

The Future of Cloud Computing

...In the recent years, cloud computing frameworks such as Amazon Web Services, Google AppEngine and Windows Azure have become increasingly popular among IT organizations and developers. We have seen a phenomenal increase in the usage and deployment of smartphone platforms and applications worldwide. We further identify research gaps covering critical aspects of how MCC can be realized and effectively utilized at scale. These include improved resource allocation in the MCC environment through efficient task distribution and offloading, security and privacy. Mobile cloud computing has recently attracted significant attention from both academia and industry. According to a recent study from Heavy Reading [9] the direct revenue of mobile cloud market will grow to about $68 billion by 2017. It is expected to achieve $1 trillion for the broader mobile cloud market. A similar forecast has also been made by ABI research , which predicts that the number of mobile cloud computing subscribers (like mobile users and mobile application providers) worldwide is expected to grow rapidly over the next five years, rising from 42.8 million subscribers in 2008, (approximately 1.1 % of all mobile subscribers) to over 998 million in 2014 (nearly 19 %). Security and privacy are challenging issues for MCC applications such as m-commerce, m-health and mobile social network applications. These applications are naturally resource intensive in terms of computation and storage. Using cloud computing resources...

Words: 1082 - Pages: 5

Free Essay

Win vs Mac vs Lin

...Microsoft's Windows 8 Pros | Cons | Best uses | * Speed, particularly time to boot up/start Windows. * New passwords. In place of typing your passwords, you can use gestures or your favorite photos to serve as your password. * Can be used on many devices, including smartphones and tablet PCs. Supports touch screen technology. * The largest library of programs and applications. * Almost all hardware has drivers that are compatible with Windows. * Windows 7, still available and probably still the most widely used on PCs; Windows 8 is installed more often on newer hardware and is required for some of the newer tablets. | * Rigorous system requirements, possibly requiring hardware upgrades to maintain performance. * Steep learning curve. * Not compatible with some older software versions. * Prone to viruses, spyware, and adware unless software is installed to guard against these (and such software reduces performance speed). * Requires regular maintenance to avoid system errors and reduced performance. * A Windows license/install disk can be relatively expensive to purchase. | * Gamers. * People who must use Windows-only software for work or school. * People or businesses who are looking for an inexpensive computer but cannot use Linux. | Apple Mac OS X | | Pros | Cons | Best uses | * Reliable and high performance. * Relatively simple and intuitive interface with many advanced features. * Typically not a target for virus or malware...

Words: 508 - Pages: 3

Premium Essay

Byod

...BYOD (Bring You Own Device) YT Strayer University Abstract BYOD (Bring You Own Device) promises many benefits such as greater innovation, better work-life balance and improved productivity, but it also increases pressure on IT to manage and secure devices and data. How to do BYOD successfully is a challenge. This paper discusses some of the pros and the cons of BYOD as well as an example of an organization that uses it. Bring Your Own Device BYOD is famous because it brings freedom, to employees and to employers. It means that workers can bring their own computers, tablet PCs, smartphones and other productivity and communication devices in their places of work for professional activities. While it is much appreciated by most, it comes with many drawbacks and has to be dealt with with particular caution. In this article, we look at how people in businesses are welcoming the idea, its pros and its cons. The Pros of BYOD Workplaces Organizations who implemented BYOD have several benefits such as: Enhanced Productivity. Mobile devices offer the benefits of convenience and speed. Sales executives can do their jobs while traveling, management can keep up with emails or review important documents on their tablets, and anyone can stay connected with their Smart phone. Smart phones have become a primary player in how workers communicate and share both work-related and personal data throughout the course of a day. Cost Savings. Within Bring Your Own Device environments...

Words: 755 - Pages: 4

Premium Essay

Ascasaffgvsasas

...CONCLUSION The Samsung Galaxy S II is a worthy heir of the best-selling smartphone with the Android OS, and it will surely have similar market success due to its impressive features, excellent display, modern and elegant performance, advanced and up-to-date user interface with an abundance of functions. There's no question this is going to be Samsung's best smartphone, and it will surely satisfy the needs of even the most demanding of users. All the top U.S. wireless carriers offer a version of the original Galaxy S, and it seems likely they will be picking up its newest version later this year. Pros: • Very good display • Elegant design • TouchWiz 4.0 user interface • High-quality full HD video recordings • Great performance Cons: • No dedicated key for turning the camera on • Poor photo quality in low lighting • Marketing Genius of Samsung • Samsung has unarguably made the greatest marketing ploy with the Samsung Galaxy S3 imitating in several aspects the marketing strategies of Apple and their products. The company as such has been highly secretive about the Samsung Galaxy S3, often denying the rumors that come out or actively concealing any information that usually is given. The genius of it all remains not in the secrecy, but rather in the “leaks” that actually occur. Photographs taken with the 12MP camera that’s supposed to grace the camera, blurred images of the body of the phone, even invoices of pre orders from various channel partners bearing...

Words: 365 - Pages: 2

Premium Essay

Conclusion

...CONCLUSION The Samsung Galaxy S II is a worthy heir of the best-selling smartphone with the Android OS, and it will surely have similar market success due to its impressive features, excellent display, modern and elegant performance, advanced and up-to-date user interface with an abundance of functions. There's no question this is going to be Samsung's best smartphone, and it will surely satisfy the needs of even the most demanding of users. All the top U.S. wireless carriers offer a version of the original Galaxy S, and it seems likely they will be picking up its newest version later this year. Pros: • Very good display • Elegant design • TouchWiz 4.0 user interface • High-quality full HD video recordings • Great performance Cons: • No dedicated key for turning the camera on • Poor photo quality in low lighting • Marketing Genius of Samsung • Samsung has unarguably made the greatest marketing ploy with the Samsung Galaxy S3 imitating in several aspects the marketing strategies of Apple and their products. The company as such has been highly secretive about the Samsung Galaxy S3, often denying the rumors that come out or actively concealing any information that usually is given. The genius of it all remains not in the secrecy, but rather in the “leaks” that actually occur. Photographs taken with the 12MP camera that’s supposed to grace the camera, blurred images of the body of the phone, even invoices of pre orders from various channel partners bearing the name....

Words: 373 - Pages: 2