...The Negative Side of Social Media BCOM/275 October 21, 2014 University of Phoenix Negative Side of Social Media There are two sides to every argument: right and wrong, and pros and cons. The side of the argument today will focus on the negatives of social media only. There are several cons to the argument of whether social media is beneficial; the nuisance of having to keep pace with changes, monitoring daily users comments, as well as some legal risks. Negative Side of Social Media Social media is such a strong trend in advertising and is often a useful tool for businesses to utilize, however, disadvantages also exist. When using social media as an advertising tool, there is the accepted risk of giving a part of the brand’s management and reputation to customers and employees. If there is someone that believes he or she was treated unfairly that person can use the social media site to voice his or her issues with the public. This negative feedback on social media can lead to loss of credibility and damage any prospected new clients of the company. Even if the company tries to remove any negative comments, customers may believe that the company is trying to hide something. There are so many social media websites that it can make it difficult for a company to decide which one(s) to use. If the wrong site were chosen, it can negatively affect the business’s success. A few of the most popular sites are Facebook, Twitter, Linked In, and Pinterest...
Words: 640 - Pages: 3
...qwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmrtyuiopasdfghjklzxcvbnmqwer...
Words: 1501 - Pages: 7
...child is doing online? Parents should stay well informed on what their teenagers are posting online. In this day and time social networking is a way of life with teenagers. With websites like facebook, twitter, linked in, and myspace we can update everything we do day to day in a matter of seconds. We can also post pictures, tell who are with us, and inform people of our location. These are all excellent things if they are used in the positive light of social networking, but how often are they not? Teenagers are now using these sites to harass and bully peers online. They also leave doors open for adult predators and identity theft. There has been research on the effects of social networking in teens that closely link them to low grades, psychological and social problems, and not being as active which leads them to being overweight. Statistics show that about 75% of teenagers have cell phones, which raises the question “Are we aware of what our teens are posting online”? There are many pros to our children using social media but we as parents have a duty to protect them. We must be good role models and be aware of privacy issues and concerns. There are advancement’s in today’s technology that make it easy for our children to network and stay in touch with their peers. Children who are not likely to socialize the traditional way because of shyness and social anxiety can use their PC’s to communicate with others. Children that have disabilities that prevent them from going out are...
Words: 1532 - Pages: 7
...Use of Social Media in Recruiting Think about the things you do when applying for a new job – anything from perfecting your cover letter and resume prior to applying to dressing nicely for the interview. You do everything you can to present the best version of yourself to the potential employer that you’ll be meeting with. But have you thought to prepare your social media accounts, too? With the rising usage of social media, “…it’s no surprise some recruiters and hiring managers are tuning in” (Smith) – but should it be used in the recruiting process? In Favor There are many pro’s to using social media when recruiting new talent – here I will discuss four points that you may not have considered before. First, social media allows the employer to see a more genuine version of the candidate, and that doesn’t always mean bringing light to negative attributes. A CareerBuilder survey found that 29% of surveyed hiring managers found something positive on a profile that drove them to offer the candidate a job (Smith). Websites like LinkedIn allow professionals to present their resume, showcase their interests and volunteer work, present more casual recommendations and endorsements that may not have a place in a resume, and show what professional organizations someone belongs to – all things that are important to understanding who a person is, but not things that will always come up in an interview. Second, social media gives employers the opportunity to target specific job...
Words: 2367 - Pages: 10
...BabbaCo Case Questions 1. What are the pros and cons of each customer acquisition channel? What do you think about their customer acquisition model as a whole? Search Pros: * Search ads bring parents to BabbaCo.com, where they consume content, and join the newsletter or the Facebook fan-page to interact with the community. Over time if they are impressed with the offering, they will sign up to become a trial customer and then, later, convert to a paying customer. Cons: * Online marketing is not an area where Kim has great expertise. * Since BabbaBox is an entirely new product category, moms aren’t searching for it or for related terms. * When parents land on BabbaCo’s site, they are confused by the monthly box concept and quickly move on, leading to a high bounce rate. * BabbaCo has limited IT resources. * All web development is outsourced to a third party, slowing down the pace at which Nolan can run search experiments and iterate campaigns. Social Media Pros: * Customers acquired through social media have the lowest churn rate. * Whenever a BabbaCo Facebook fan “Likes” or comments on content on the fan-page, he or she broadcasts that action to his or her friends. * BabbaCo customers post side-by-side reviews of BabbaBox vs. the competitor’s box. This works in BabbaCo’s favor when its product receives positive reviews. Cons: * The long lag between the time that a user first arrives to the fan-page or “Likes” BabbaCo and the time...
Words: 679 - Pages: 3
...initial function years ago. There are more benefits of social media and smartphones technology then its harm to the public. Social media is a great source of communication. Social media and social networking are becoming the daily routine of millions of people all around the world, especially college student and some high school student and the new generation children. Phones have lost their primary function of communication after smartphones were invented. The impact of social media and smartphones is controversial and it has both pros and cons. Smartphones were invented to do multiple tasks on a single device essentially. It's an alternative to a desktop computer to smart devices a lot of people are moving from using desktop computers to using sub-compact smart devices such as smartphones and tablet, smartphones has its pros and cons. Smartphones can help people do multiple tasks at one time, with the newer software and technology people can do video chat other communication purposes, and even use other advance application such as online banking, advance calculator, and other useful application. After the invention of advance micro-processor and advance GPU, people can play extensive games on their smartphones that used to be played on a big desktop computer. As smartphones have these so many benefits that I mentioned above, smartphones also have its bad side and flaws to the social life of public. Recently people starting using smartphones more anything in their life and affects...
Words: 1383 - Pages: 6
...last decade. The customer segments are broken up into three areas; social/emotional, involved razor users, and uninvolved or maintenance users. Social/emotional are responsible for 39% of Nondisposable razors, Involved is for 28%, and maintenance users account for 33%. In 2009 consumers razors and replacement cartridges at a higher rate than ever before. * Competitors: Competition includes direct competition as well as substitutes for Nondisposable razors. In 2010 the three major players were Paramount, Prince, and Benet & Klein (B&K). Prince mainly focuses on super-premium products. B&K entered the Nondisposable market in 1985. There are also new entrants which account for the rest of the market. In 2010 Paramount is expected to have a 21.4% dollar market share. * Company: Paramount is a large consumer products company with $7 billion in gross profit in 2009. The current Nondisposable razor line has products in both the market and value customer segments. The Clean Edge Razor is the first Nondisposable razor produced by Paramount that has a technological innovation. Paramount is relying on the Clean Edge Razor to increase sales and earn more market share in the Nondisposable razor category. * Context: In 2011 the effects of a recession are becoming less drastic than in years before. Customers have more disposable income and companies have more money to spend on investments such as media/advertising and R&D. * Collaborators (retailers): In 2009...
Words: 1586 - Pages: 7
...Briarwood Medical Center was entangled in a endless battle for the market share against a skilled competitor Crestview Hospital, thus making every opportunity to win patients crucial. This is an opportunity Susan feels that they cannot afford to miss. But her request is rejected by the institution chief executive officer, leading to them to lose the billboards to their competitor Crestview Hospital. The Billboard Pros and Cons Crestview Hospital is very similar to Briarwood Medical Center is many ways. Crestview Hospital is a 475 bed facility providing general medical and surgical services. Crestview knew in order to separate themselves from their competitors that had to make a mayor move before there competitor did. Buying the billboards adjacent to their competitors Briarwood Medical Center was very good strategic move. With every decision you will have your pros and cons. I will show you what I believe is the positive and negative outcome of this decision along with the reaction of customers and other community stakeholders to the billboard postings. Billboard Pros Crestview Hospital saw the opportunity to capitalize on a perfect opportunity for their organizations. Not only did us the emphasis to beat out there competitor to purchase not one, but two billboards they did it in a perfect location. This is a very heavy...
Words: 1686 - Pages: 7
...This is a Customer Relationship Management doc Customer Relationship Management (CRM) Making Business Decisions I: Virtual Customers Dianne Davis Professor Otto Strayer University March 12, 2012 Businesses today face several challenges, the greatest of which is how to present one’s company in a global marketplace and get noticed. In the past, the smallest entrepreneurial companies had to rely on word-of-mouth, costly advertising, and marketing campaigns, and face –to-face networking. Because of social media sites, such as Facebook and Twitter virtual worlds can accommodate businesses in the real world. Customer relationships in a virtual world are a delicate matter. The design of a web site is very important for presenting a favorable face to the customer. Similarly, the design of a business in SL is of chief importance. In a world where anything-goes design-wise, how do you want your customer service representatives to appear? The business must present something fantastic, that it could not present in the real world, if it wants to draw visitors into it. Second Life provides a medium for simulating real world interactions online. It has the same benefits as teleconferencing or videoconferences, the ability to assemble many people from all around the world into real-time interactions. NPR’s Science Friday makes great use of this tool, hosting a studio...
Words: 1783 - Pages: 8
...SOCIAL MEDIA IN THE HIRING PROCESS Preeti Khare Central Michigan University Human Resource Management MGT-643 Dr. Edward Ward 3/29/2015 Introduction Employers can use Social Networking Websites (SNWs) in two ways when hiring: to recruit candidates by publicizing job openings, and to assess potential candidate’s profile including attitude, behavior, personality and qualifications. Kluemper and Rosen (2009) examined the feasibility of whether the information available on these SNWs really helps to improve the employment selection decisions. They asked 63 raters to rate candidates on intelligence, performance and the Big Five personality traits. They found that based solely on viewing social networking profiles, judges were consistent in their ratings across subjects and were typically able to accurately distinguish high from low performers. In addition, raters who are more intelligent and emotionally stable outperformed their counterparts. Given this reliability of assessment, SNWs such as Instagram, My Space, Facebook, and Linked In with hundreds of millions of profiles could be gainfully deployed in hiring decisions. Not surprisingly SNWs have become extremely popular and useful in the hiring process these days. However, use of SNWs in hiring does not come without accompanied costs and risks. Scholars argue that the use of SNWs increases the chances of decisions being affected by unrelated information such as race, gender, origin, nationality and may increase the risk...
Words: 1466 - Pages: 6
...business. Section 5 explains why web traffics is not a good indicator for web sales or website success and make recommendations to improve the website. Section 6 recommend Sina Weibo as the social media tool for marketing of the business and explain barriers to use this medium. Recommendations are made. Section 7 explains how the restaurant can use mobile App to marketing and increase sales. Section 8 is concerning with system customization. Section 9 discusses the importance of data security and potential threats as well as recommendation to secure the data. Section 10 is a conclusion. Table of Contents Executive Summary 2 1. Introduction 3 2. Chosen Business 4 3. Knowledge Management and Business Intelligence (BI) 4 4. Porter’s Five Forces Model 5 4.1. An Analysis of Buyer Power and Supplier Power 5 4.1.1 The bargaining Power of Buyer 5 4.1.2 The Bargaining Power of Supplier 5 4.1.3 Strategies to combat the competition 6 4.2. An Analysis of Rivalry, Entry Barriers and The Threat of Substitute Products 6 4.2.1 The intensity of Rivalry 6 4.2.2 The Threat of New Entrants 7 4.2.3 The Threat of Substitutes 7 5 Website Success 7 5.1 Why Measuring Web Traffic Is Not a Good Indicator 7 5.2 Make recommendations on ways to improve the website 8 6 Social Media 8 6.1...
Words: 2992 - Pages: 12
...Social Media by Erma LaFleur SOC1000 Intro to Human Society Capella University March 9, 2014 Problem Definition Over time, our lives are being consumed with Social networking. Is Social networking creating a safe environment or creating chaos? Some of the social networking sites have caused people to lose their identity, predators have lured children away from home, but yet some people have reunited with friends and family, and are able to communicate with them on a daily bases. Networking sites like YouTube has created a marketing environment as well as education. LinkedIn, has helped to create more jobs and recruiting, while Facebook has helped people stay in touch with each other. Emails and texting have replaced extra phone calls. Ideologies and Cultural Patterns Facebook, a tool for people to communicate, has over 1.4 billion users, YouTube has 490 million user per month and Twitter has 190 million tweets per day. These facts show just how much society is communicating through social networking sites. News spreads faster through these sites but can also give false information just as fast. There are problems that have become a social issue such as cyberbullying and security attacks. “49.5% of students reported being the victims of bullying online and 33.7% reported committing bullying behavior online. 800,000 minors were harassed or cyberbullied on Facebook according to a June 2012 Consumer Reports survey (PR, N., 2012)”. Adults are also victims of...
Words: 901 - Pages: 4
...reach out to the baby boomer generation. I used to think it was wrong to use social media to market towards baby boomers and generation x and I was wrong. I am pretty amazed on how many people from this generation are using sites like Facebook, Linkedin, Twitter, and Myspace. I will definitely keep social networking at the top of my list as a way to market towards these generations. More specifically I will primarily use Facebook as the main source of marketing because more than 1/3 of baby boomers and half of Generation X has a Facebook page. Mavens are most likely to be Generation Jones and working full/part time and these individuals could have huge impact on the target market. These are the type of people who are always expanding their social network and are recommending products and services more than 10 times a year. This could be a domino affect by mavens in your target market continuing to speak about your product through their social network. In a matter of time you could expand your business from being very well know just being using social networks like Facebook. Targeting towards Generations Jones and workers. 2. As an eMarketer choosing digital marketing vs. traditional marketing to means revolutionizing ways companies reach their consumers and target audience. Here in New York City we see that with basic billboards going digital displaying different images and content. Social media has been a new trend for marketing. I remember while being on MySpace every...
Words: 1268 - Pages: 6
...Pros of Social Networking The cell phone buzzed. It’s lights flashed to the nearest wall. What was it? A text? A tweet? A Like or a snap or a follow or a screenshot? It could be anything. By all means, that notification could literally make or break your whole future. In fact, studies show that “72% of the U.S. population own smartphones.” (Drake Baer, Tech Insider) Not to mention, on average, Americans collectively spend 10 billion minutes on Facebook daily. (Lisa Eadiciccio, Time.) Colleges are now looking at Facebook over the 350 million members as part of their recruitment process. (Schiffman, Elizabeth/ “Social Media’s Expanding…”) Furthermore, people are grasping the idea that social media applications can make their lives easier by...
Words: 999 - Pages: 4
...Running head: Social Media 1 How Does Social Media Networking Impacts Society? Adraine Banks Info 103 Instructor: Mr. Scott Mann May 19, 2013 Social media 2 How Does Social Media Networking Impacts Society? I. Nearly 75% of all Internet users are members of at least one major social networking sites.(Nielsen Wire, 2009) II. What is Social Media Networking? III. The first Internet service provider and email delivery. IV. There are numerous Social network sites. A. Facebook, MySpace, LinkedIn, and Twitter V. There are pros and cons in social networking. A. Pros of Social Networking a. It keeps people connected, allows us to get info faster, available to anyone B. Cons of Social Networking a. It can be used as a weapon, info is unreliable, there are no privacy rules VI. Social networking is getting bigger by the days with new creations. Social media 3 How does Social Media Networking Impacts Society? Nearly 75% of Internet users are members of at least one of the major social network site. (Nielsen Wire, 2009) Social media is means of interacting among people where they create, share and exchange information and ideas through Internet based applications. These conversations and exchanges come in different forms such as word, pictures, video sharing and more. There are numerous sites where these exchanges take place such as MySpace, Facebook, and LinkedIn and Twitter just to name a few. ...
Words: 740 - Pages: 3
