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Psy 322 Week 1 Consumer Psychology

In: Philosophy and Psychology

Submitted By Zbloom
Words 1307
Pages 6
Consumer Psychology & Marketing Communications

PSY/322

December 1st , 2014
Kimberly DeSimone
Consumer Psychology & Marketing Communications Are you unhappy with the way your body looks? Do you have unwanted stubborn fat that just will not go away? Want to feel and look sexy in that bikini again? Want to have those defined six pack abs and muscles? Then what are you waiting for? Change your body starting today! Lose twenty pounds and tone up in just two months with our: healthy meals, workout routine and our new all natural diet pills that just makes the fat melt off. Whether you are in shape and just trying to get more cut or have been struggling with weight issues your whole life, give us a call. It will only take twenty minutes out of your day to see which one of our Body Changing Plans is right for you. Advertisements and infomercials like these are utilizing consumer psychology and marketing communications strategies. Consumer psychology is the study (attempt) to understand the decision-making process of consumers, how emotions affect the consumer’s purchasing behavior. Marketing communications is the strategy used by a company to reach their target market (group of consumers) through various types of communications (television ads, magazines).
Research
Consumer Psychology is the study of consumer behavior, marketers attempt to understand the decision-making process of products that a consumer buys and how emotions play a part of that purchase. Consumer Psychology also attempts to study the characteristics of how a consumer’s demographics play a role in the needs and wants of consumers. “Research on information processing and judgment draws heavily on the theories and research methods of cognitive and social psychology. Thus, elaboration and cognitive resources serve as central constructs and experimental procedures are common in

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