Premium Essay

Public Relations in India

In: Business and Management

Submitted By djorkaeff
Words 1269
Pages 6

Public relations (PR) is the art and social science of analyzing trends, predicting their consequences, counseling organization leaders, and implementing planned programs of action which will serve in terms of building, directing and maintaining a company’s public image. As opposed to advertising, PR is an unpaid form of communication traditionally but that has begun to change in the present scenario. PR practice is an art since it involves the element of specialized skill, knowledge and methods. PR practice is not completely objective, as there are subjective factors involved. PR practice deals with the human element, which is by nature unpredictable; therefore not completely objective. PR practice also considers the inputs which social sciences (e.g. psychology, sociology, anthropology, and statistics) can contribute. For example, a PR practitioner would have to consider cultural factors when planning a program or campaign for its targeted publics so that there would be less risk of unintentionally offending other segments of the society.
Public relations is also internal and external communication to inform or influence specific publics using press and media. Some public relations specialists work as full-time employees of companies, politicians, nonprofit organizations, or governments; while others work for PR agencies or as free-lance PR consultants that contract their services to clients (usually corporations, wealthy individuals or other special interests) who pay for their expertise at keeping them in or out of the spotlight, whichever is necessary. More recently, the PR industry has pushed to redefine itself as a management function.
In addition to corporations, public relations practitioners serve a variety of institutions in society including trade unions, government agencies, schools, and nonprofit organizations. A number of PR-related...

Similar Documents

Premium Essay

International Pr Project

...practitioners in India? How is the PR industry in that country to resolve or draw attention to them? Introduction India is fast becoming one of the world’s largest democracies, it is known now to be a country with remarkable growth and this is changing the nature of society. This inturn has caused the rise and growing demand for public relations practice. Some experts claim that public relations in India traces back to about 2000 years when rulers used persuasive communication to disseminate information and instructions to their publics (Reddi in Singh, 2000). There are many arguments about when it was exactly that public relations started in India. However the origins of public relations in India can be traced to a few key moments for example dated back through the struggles for independence. Mahatma Gandhi made the most of newspapers and used them to shape public opinion, to make a strong case against the British rule at the time. The history of public relations in India arguably has three components or phases: Propaganda, publicity and public information. However public relations nowadays in India has grown to extreme amounts and accomplished so much. So many people in India are now going into public relations. With a workforce of about 10,000 people working at about 700 public relations firms in the country, the public relations industry registered revenues in the range of Rs 1.2- 1.6 billion in the year 2004 (Gupta, 2007). In order to really understand......

Words: 2932 - Pages: 12

Premium Essay

Public Relations

...Give a detailed narration unpacking how the Public Relations function has evolved over the years and the challenges that the practice faces in the developing countries. Public Relations function is as old as human civilisation. Published narrations or histories have usually telescoped and oversimplified a fascinating history by emphasising novelty and a few decorated personalities. There have been contributions in the professional literature that impart a meaningful picture of public relations function’s past and present (Cutlip, 1994). It has existed in one form or the other. There are a lot of examples of its varied form, content and end use. An ancient clay tablet, found in Iraq, told the Sumerian farmers how to grow better crops. That was over 4000 years ago. The Arabian tales relate how the celebrated Sultan Haroon-Al-Rashid used to wander about every night in disguise to see for him as to what the people really felt about his administration. However, the available literature makes us inclined to think of public relations as a 20th century phenomenon, but the desire to communicate with others and to deal with the impact of opinion dates back to ancient cultures (Wilcox and Cameron, 2003).Therefore, this paper seeks to give a detailed narration unpacking the public relations function evolution over the years and the challenges that the practice faces in the developing countries. In the Ramayana there is a character called Bhadro who used to report to Rama......

Words: 3134 - Pages: 13

Premium Essay

Introduction to Political Science.

...enables an individual to learn the art of government and administration. The courses in the first two semester focus on basic concepts of political science and major political ideologies. The next two, third and fourth, puts emphasis exclusively on the Indian political system. The fifth and sixth semesters courses deal with public administration and International relations. Course objectives 1. Imparting value based education. 2. Preparing responsible and politically conscious citizens. 3. Building good leadership qualities and responsible future leaders. 4. Understanding the art of government and administration. 5. Motivating students to take competitive examinations. 6. Creating civic sense COURSE STRUCTURE I Semester Course Code POL 131 II Semester Course Code POL 231 III Semester Course Code POL 331 IV Semester Course Code POL 431 V Semester Course Code POL 531 POL 532 VI Semester Course Code POL 631 POL 632 Title Core Concepts of Political Science. Title Major Political Ideologies Title Indian Government and Politics- I Title Indian Government and Politics- II Title International Relations- I Principles of Public Administration Title International Relations- II Personnel and Financial Administration Hrs/ wk 5 Hrs/ wk 5 Hrs/ wk 5 Hrs/ wk 5 Hrs/ wk 4 4 Marks 100 Marks 100 Marks 100 Marks 100 Marks 100 100 Credits 4 Credits 4 Credits 4 Credits 4 Credits 3 3 Hrs/ wk 4 4 Marks 100 100 Credits 3 3 1 BA SEMESTER I POL 131: POLITICAL SCIENCE PAPER I – CORE CONCEPTS OF......

Words: 3092 - Pages: 13

Premium Essay


...INTRODUCTION Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication. Public relations is thought by many to be propaganda by a different name, ironically, the very term "Public relations" could easily be seen as a public relations ploy to make the idea of propaganda more acceptable. Public Relations is similar to Analyst Relations, Investor Relations and Public Affairs depending on the firm, organization or population it represents. DEFINITIONS OF PUBLIC RELATIONS “Public Relations is the deliberate, planned and sustained effort to establish and maintain mutual understanding between on organization and its publics.” - Institute of Public Relations, USA “Public relations is the attempt by information persuasion and adjustment to engineer public support for an activity, cause,......

Words: 8037 - Pages: 33

Premium Essay


...Vodafone showcases CSR strategy at conference | | Maher addressing the CSR conference in Doha | Vodafone Qatar CEO Grahame Maher showcased the company’s corporate social responsibility (CSR) strategy at the second Conference on Corporate Social Responsibility which took place at The Four Seasons Hotel on Tuesday.  Organised by the Qatar Ministry of Business and Trade under the patronage of the Minister of Business and Trade HE Sheikh Jassim bin Abdulaziz bin Jassim al-Thani, the conference aimed to lay the foundations to apply the principles of social responsibility in Qatari companies, as well as developing recommendations to implement these standards locally. “The world is a big place and each of us has an important role to play in shaping what kind of world we live in. Vodafone Qatar’s market position as an innovator and leader brings with it a responsibility to conduct our business in an exemplary manner,” Maher stated. He declared that Vodafone Qatar is committed to using its position as a business leader to help build stronger communities, while accepting the challenge as individuals for each and every one to lead by example. “At Vodafone Qatar we believe that being a responsible company lies at the very heart of our purpose to make a world of difference for all people in Qatar,” Vodafone Qatar’s corporate responsibility head Luisa Gentile said.  Corporate responsibility goes beyond just making money. It is about helping those less fortunate, using......

Words: 7312 - Pages: 30

Premium Essay


...‘The employment relations system in India is undermined by the large proportion of workers employed in the unofficial economy’. Discuss. BACKGROUND Capital: New Delhi Population: 1.3 milliard Currency: Indian Rupee GDP Value: 3.33% of the world economy Political system: Federal parliamentary democratic republic – President (head of state), prime minister (head of government) Became independent in 1947 * Major economic reforms in the 1990s paved the way for high economic growth in India and involved the considerable liberalisation of the expansive labour laws. * There is a large rural sector and a large ‘informal’ sector in which unions and collective bargaining are rare. Trade union membership overall is low but membership and collective bargaining coverage is higher in the public sector and large enterprises. There are weak laws regarding trade union recognition and representation and poor enforcement of labour laws and collective agreement provisions. Current concerns include lack of protection for workers who have been made worse-off by the market-based labour reforms, poor growth prospects in key parts of the labour market, high rates of contract and casual workers, increasing downsizing and a low-value added IT sector. The Indian industrial relations system is rooted in British common law * The unionisation rate is low at 5% of the total workforce due in part to large rural and informal sectors, which are not unionised. Most union are......

Words: 2505 - Pages: 11

Free Essay


...THIRD INDIA-EU SEMINAR ON EMPLOYMENT RELATIONS AND RESOLUTION OF CONFLICTS (NEW DELHI – SEPTEMBER 22-23, 2008) India and European Union (EU) have entered into a Joint Action Plan to have a policy dialogue and cooperation in the fields of employment and social policy to share experience, periodic exchange of views and information on the following issues:(i) Labour and employment issues, including employment policies, restructuring, the global employment opportunities and requirements for trained manpower; (ii) Human resource management in particular through training and skills development; and (iii) Social Security. 2. In line with the Joint Action Plan, the Ministry of Labour & Employment, Government of India has signed an Memorandum of Understanding (MOU) with the European Commission to strengthen dialogue and exchange of views and information on issues of common interests within the area of employment and social policy such as: skills, training and employment, social security, occupational health and safety; workers’ participation in management; and other relevant issues jointly identified. The structured dialogue consists of exchanges of experience, best practice, views and information on topics of common interest, trends and policy developments related to the above areas. As a part of this structured dialogue, it has been agreed upon to organize a joint seminar on mutually identified issues every year. These seminars will bring together EU and......

Words: 4378 - Pages: 18

Free Essay

Tetra Pak

...A Term Paper on Tetra Pak Submitted to: Kashfia Ahmed Senior Lecturer, Dept. of Business Administration, East West University Submitted By: 1. Chowdhury Ishita Israt (2009-1-10-198) 2. Md. Faisal Hasan (2009-1-10-289) TETRA PAK COMPANY PROFILE Name: Tetra Pak Type: Private Industry: Food packaging Founded: Lund, Sweden (1951) Company's Countries: Tetra Pak announced particularly strong growth in China, Southeast Asia, Eastern Europe and Central and South America. Company's activity fields: food packaging and processing Vision: We commit to make food safe and available, everywhere Mission: We work for and with our customers to provide preferred processing and packaging solutions for food. We apply our commitment to innovation, our understanding of consumer needs and our relationships with suppliers to deliver these solutions, wherever and whenever food is consumed. We believe in responsible industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship Motto: PROTECTS WHAT’S GOOD Business & Market: Tetra Pak operates globally through 40 market companies, which are subsidiaries to Tetra Pak International SA, doing business in over 170 countries Because of the low relative cost of its end products, the developing world has been an important market for Tetra Pak from the start. Tetra Pak has particularly strong growth in China, Southeast Asia, Eastern Europe and Central and......

Words: 3364 - Pages: 14

Premium Essay

Industrial Mgt

...‘Grievances’? Ans: Grievances generally arise form the day-do-day working relations in the undertaking, usually a worker or trade union protest against an act or omission or management that is considered to violate worker's rights. The following causes have been given of employee grievances: (i) Promotions; (ii) Amenities; (iii) Continuity of service; (iv) Compensation; (v) Disciplinary action; (vi) Fines; (vii) Increments (viii) Leave; (ix) Medical Benefits; (x) Nature of the job; (xi) Payment of wages; (xii) Acting promotion; (.xiii) Recovery of dues; (xiv) Safety appliance; (xv) Superannuation; (xvi) Supersession; (xvii) Transfer; (xviii) Victimization; and (xix) Conditions of work. Grievances may arise from various causes related to the work and working conditions of the employees. The typical areas where causes of grievances may occur are: • Wage structure including bonus, incentives, overtime, leave facilities etc. • Seniority, job classification, promotion, transfer, lay-off and discharge; • Supervision and discipline, • Physical environment and working conditions in general • Welfare arrangements including health and safety; • Employer's attitude towards interpretation of the service contract or collective bargaining agreement, settlement of grievances etc. 2. What are the objectives of ‘Industrial Relations’? Main objectives of Industrial Relations • Main objective of Industrial relation is to improve economic conditions of workers in......

Words: 856 - Pages: 4

Premium Essay

Socio Cultural Barriers Faced by Coca-Cola in India and Solutions to Overcome the Issues

...SOCIO CULTURAL BARRIERS FACED BY COCA-COLA IN INDIA AND SOLUTIONS TO OVERCOME THE ISSUES CONTENTS 1. EXECUTIVE SUMMARY 3 2. TERMS OF REFERENCE 3 3. CURRENT SCENARIO 3 4. ANALYSIS OF THE SITUATION 4 4.1. STRENGTH 5 4.2. WEEKNESS 5 4.3. OPPORTUNITIES 5 4.4. THREATS 5 5. SOLUTIONS AND RECOMMENDATIONS 6 5.1. PUBLIC RELATIONS 6 5.2. ENHANCE RELATIONSHIP WITH GOVERNMENT 6 5.3. LAUNCH MARKETING CAMPAIGNS 7 5.4. LISTEN TO THE CUSTOMERS 7 5.5. MANAGING STYLE 7 5.6. PULL BACK PRICE- QUALITY TRADE –OFF PLANS 7 6. SUGGESTIONS 8 7. FORECASTS AND PREDICTIONS 9 8. CONCLUSION 9 9. REFERENCES 10 EXECUTIVE SUMMARY Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later, due to FERA (Foreign Exchange Regulation Act), they left India and didn’t return till 1993. Coca-Cola had to face many issues regarding its quality, resource exploitation and market exploitation along with price-quality trade-offs. People all over India are challenging Coca-Cola for its abuse of water resource. Coca-Cola had affected both quality and quantity of ground water. Due to its waste extracts, Coca-Cola was criticized for polluting the nearby fresh water and ground water and soil; because of this issue,......

Words: 3349 - Pages: 14

Premium Essay

Industrial Relations in India

...Industrial Relations in India Introduction The relationship between the employers, employees, trade unions and the government is called Industrial Relations. India is an emerging economy and the large informal sector poses a big challenge. 94% of our work force is in the informal sector where implementation of labour laws is difficult. Harmonious relationship is necessary for both the employers and employees to safeguard the interests of both the parties of production and all the other stakeholders. Evolution of IR in India The first phase (1947 to 1966): It was a time of import-substitution industrialization and national capitalism. Large employment-intensive public enterprises were forming and largely centralized bargaining with static real wages. The public sector unionism was growing and industrial relation was majorly Government controlled and regulated. The second phase (1967 to 1980): The employment growth was slowing down and real wages were declining. The IR system faced a major crisis during this phase. There were massive strikes, industrial conflicts, multiple unionism and decline in strength. The government was losing control over the IR system. The third phase (1981 to 1991): This was a period of ‘jobless growth’. The ‘independent’ enterprise unionism was rising and several city/ regional IR systems were operating. The government was slowly withdrawing from IR system. The post-reform decade (1992-2007): About 15% of the workforce (approximately 1.1 million)......

Words: 856 - Pages: 4

Premium Essay

Coca Cola

...Cultural Impact on Business: A Case Study on Coca Cola’s Cultural Issues in India admin August 20, 2012 Blog No comments Socio Cultural barriers faced by coca cola in India Coca – cola, the world’s largest selling soft drink company had established its strong presence in the world since 1886. Coca-Cola is the first international soft drink brand to enter the Indian market in the early 1970’s. Till 1977 Coca-Cola was the leading brand in India; later, due to FERA (Foreign Exchange Regulation Act), they left India and didn’t return till 1993. Coca-Cola had to face many issues regarding its quality, resource exploitation and market exploitation along with price-quality trade-offs. People all over India are challenging Coca-Cola for its abuse of water resource. Coca-Cola had affected both quality and quantity of ground water. Due to its waste extracts, Coca-Cola was criticized for polluting the nearby fresh water and ground water and soil; because of this issue, farmers are suffering from water scarcity. Despite all these social and cultural issues, customers are using Coca-Cola due to its strong brand reputation all over the world. This is because Indians are now using more soft drinks and the youngsters are more in this category. However, with many studies and policy changes, Coca-Cola will be able to establish its brand reputation and increase its market share in the near future. This report is prepared from an organizational point of view. The point here is to prepare a......

Words: 3353 - Pages: 14

Free Essay

Raja Ram Pal Case

...ENTITIES INVOLVED 6 EVENTS LEADING TO THE CASE 6 STATEMENT OF ISSUES 7 ISSUE 1 7 SUMMARY OF PLEADINGS 8 PLEADINGS 8 PRAYER FOR RELIEF 16 ABBREVIATIONS 1. & - And 2. AC - Appeal Cases 3. AIR - All India Reporter 4. All. E.R. - All England Law Reports 5. Anr. - Another 6. App. - Appeal 7. Art. - Article 8. Bom. - Bombay 9. Co. - Company 10. Cr. - Criminal 11. DC - District Court 12. Ed. - Edition 13. Hrs - Hours 14. IT - Information Technology 15. Ltd. - Limited 16. NLJ - National Law Journal 17. Ors. - Others 18. P. - Page 19. Para. - Paragraph 20. Pvt. - Private 21. SC - Supreme Court 22. SCC - Supreme Court Cases 23. SCR - Supreme Court Reporter 24. SCR - Supreme Court Reporter 25. Sec. - Section 26. V. - Verses 27. Vol. - Volume 28. WLR - Weekly Law Reports Index Of Authorities STATUTES 1. Information Technology Act, 2000 2. The Constitution of India WEBSITES 1. 2. BOOKS 1. Bakshi P.M., The Constitution of India, Universal Law Publishing Co. New Delhi 2011 edition 2. Basu Durga...

Words: 3256 - Pages: 14

Premium Essay

Why Do Poverty Reduction Programmes Tend Not to Work Out as Intended?

...Why do Poverty Reduction Programmes tend not to work out as intended? Discuss in relation to either i) states or ii) civil society organisations (NGOs or social movements or both). Introduction Mass poverty is the single most important economic and social issue on our planet today (Downer, 1997). ‘Poverty’ is a multidimensional concept involving the inability of people to meet their economic, social and other standards of well-being (OECD, 2001). Over the years a number of institutional approaches have been used to ensure the eradication of poverty from the society (Sarker and Rahman, 2006). One of these efforts is through a poverty reduction strategy. According to Barder (2009) ‘Poverty reduction’ is often described as the promotion of economic growth that will permanently lift as many people as possible over the poverty line. This line is defined as ‘the income levels below which people are defined as poor’ (World Banks, 2004). However, making poverty reduction strategies work has proven a much bigger challenge regardless of the fact that many efforts have been made towards alleviating it. Downer (1997) argues that the provision of opportunity for people to meet their basic needs has become the greatest challenge to most countries. Why then do poverty reduction programmes tend not to work out as intended? Pellissery (2005) points out that in developing economies, public authorities who are responsible for designing and implementing anti-poverty interventions are not......

Words: 3393 - Pages: 14

Premium Essay

Tata Motors Fy 2010 Report

...FY10 Results Review – Analyst Meet 27th May, 2010 INVESTOR RELATIONS Statements in this presentation describing the Company’s objectives, projections, estimates, expectations may be “forward looking statements” within the meaning of applicable securities laws and regulations. Actual results could differ materially from those expressed or implied. Important factors that could make a difference to the Company’s operations include, among others, economic conditions affecting demand / supply and price conditions in the domestic and overseas markets in which the Company operates, changes in Government regulations, tax laws and other statutes and incidental factors INVESTOR RELATIONS Internal Actions And External Market Improvement Drives Performance Consolidated P&L Rs Crores Net Revenue EBITDA EBITDA margin PBT PAT Cash Profit Automotive Net Debt (Rs Crs) Automotive D / E FY09 70,881 2,196 3.1% (2,129) (2,505) 1,065 23,750 4.0 FY10 92,519 8,614 9.3% 3,523 2,571 8,168 18,800 2.05 %change 30.5% 292% 620 bps NM NM 667% The Board of Directors has recommended a dividend of Rs.15/- per Ordinary share and Rs.15.5/- per ‘A’ Ordinary share each for the financial year 2009-10 INVESTOR RELATIONS Internal Actions Accelerated cost reduction measures Improved our pricing discipline Aligned production with demand and strict control of Inventory Continued our strict cash flow management Reduced non-personnel related overhead costs VA / VE measures Pursued Long term......

Words: 3856 - Pages: 16