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Public Relations

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Public Relations

Public Relations identifies and establishes mutually beneficial messages between them and the organization. Most times they deliberately plann and sustain effort to establish and matain a connection between and the organisation and the public.

In the entertainment sector, my job will be to generate positive press and media exposure for their famous clients and make sure that their public reputations remain flawless.

As a entertainment PR manager for a music group my everyday job will be very busy as I would have to keep the public talking about the group that I am representing. I will be dealing with television, radio, press and online media in all areas of intrest. Market research would be a start if I was to see a group for the first time, I would need to see what genre of songs this music group are making and what kind of people listen to their genre of music. In order of doing this I might have to phone up apple and ask for a chart of who is listening to the songs that Gucci Gang are making. At this point I would now have a particial set of audience that I can target. For example if apple gets back to me and tells me that people from ages 16 to 25 are listenting to my clients songs. I would then be able to find what my audience do in their speare time by holding events like focus groups to complete surveys. With this information I would then be able see where the target audience spend their time which will then lead me to be able to stategise on when I want the audience talking about Gucci Gang. For example if the top end of my audience likes to go out clubing and see Gucci Gang perform I would not only have to book these performance I would also have to organise a stunt during or after his performance if I want to break the internet by getting people to talk about Gucci Gang on their social media and have them all over different shows like MTV and WorldStar.

I will always try to carve out at least an hour a day to read blogs, newspapers and magazines and see what they have to say about my cilent Gucci Gang. Twitter would be a good way to catch the top news headlines.

Traveling with my cilent if needed as I would need to secure interviews with the right press people al maintain a positive relationship with the media. This would be done by making sure nothing goes wrong on the day of the interview.

Managing what type of messages go on these websites will also be a part of my job as I will have to watch the damage limitation as one artist could bring a bad name for the whole group. For example one of the members in my group could have been caught smoking illigell subtances on WorldStar, my job will be to control this and stop it from getting to the wrong people. Risking this will give the whole group a bad reputation and risk them losing a lot of sponsership contracts. In order to do this I could arange a meeting with my cilent and tell them what to do to jump in the lime light. A good way I could achieve this is by encouraging memebers of Gucci Gang to share potential news worthly moments with me so I could share them with the media.

Brand promotion deals would be part of my daily jobs as i have to get my cilents sponser ship deals. For example we don’t want cheap sponseres sposnering us as it wouldn’t match the image and the name of the group. I will be trying to get pereiuM deals like Gucci, Addidas and Nike. This way my cilents wouldn’t have to use their money to buy all the expensive garms. Developing and maintaining this corporate advertising would draw a of positive crictics. If this is done well I would have a lot of business calls to make. Which would then lead to other me arranging meetsings with journalists, clients and potential cients.

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