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Public Relations

In: Business and Management

Submitted By DianeSF
Words 1906
Pages 8
Name: Diane Sneddon-Fry

Student Number:00061383T

Unit Module: PRN 101

Teacher: Tiffany Junee

Essay:
How is the changing technology environment impacting
Public Relations?

How is the changing technology environment impacting on Public Relations?

Public Relations more than ever before is feeling a direct impact on this fast moving and ever evolving technology based world we live. Traditional forms of media are becoming obsolete, people are participating in more on-line discussions and organisations are much more accountable as more and more people have access to computers, phones and applications 24 hours, seven days a week.
‘In a world where e-mails are returned faster than phone calls and decisions may be made based on corporate websites, it is becoming increasingly important for businesses and business professionals to create and maintain and effective online presence.’ (Gale Cenage Learning, Madiha Bilal Kapadia, 30 November 2011)
Recently Qantas was involved in a potential on-line disaster or was it a stroke of Public Relations genius that shifted the focus from the trade union discussions to a pair of first class pyjama’s?
Qantas is Australia's largest airline and one of the oldest airlines in the world. Qantas was founded in Winton, on 16 November 1920 as Queensland and Northern Territory Aerial Services Limited by Paul McGuiness, Hudson Fysh, Fergus McMaster and Arthur Baird.
Initially the airline operated air mail services subsidised by the Australian government, linking railheads in western Queensland. Between 1926 and 1928 Qantas built several aircraft in Longreach and made the inaugural flight of the Royal Flying Doctor Service of Australia, departing from Cloncurry. Qantas Empire Airways Limited (QEA) was formed by Qantas and Britain's Imperial Airways in 1934. They flew internationally from May 1935, when the service from Darwin...

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