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Publicis Omnicom Failed Merger

In: Business and Management

Submitted By viviennetusais
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Publicis - Omnicom Fail Merger Solution Proposals (Aftermath)

Underestimate the cultural differences

For these two companies:

* Trying to reconcile business structures based in large part on personalities and relationships.

* To improve the dissonance in ad business in particular. Having something to do with the actual practice of creating advertising. A conglomerate of ad agencies and marketing services doesn’t necessarily empower its constituent parts to deliver better work, but rather makes sure the work is profitable. The merged company may have been more efficient, one day, but it had no obvious plan to be a better one.

* Belief and motivation rely on truth, integrity, meaning, utility, motivation and other qualities that can be indirectly measured with data, but not replaced by it. Clients and consumers need agencies to stand for these drivers of experience, and not try to parrot the sales pitches of technologists who don’t understand or appreciate them. Maybe it’s time to stop apologizing for advertising’s shortcomings, and figure out how to once again deliver and sell to its strengths.

* More mergers: The large holding companies may continue acquiring small companies—to leverage revenue stream from growth segments, such as digital advertising—they may be more cautious about large-scale mergers:

(The two companies may look for smaller acquisitions to expand business and remain competitive. Post cancellation, Publicis’ CEO Levy mentioned that the company is targeting several smaller acquisitions, but is not chasing any large deals.)

* Clients may look for more short-term agreements in the near future to prevent conflicts of interest. * Competition commissions and tax authorities may scrutinize large deals further to check for objectives and plans. * To create some new recruit projects: Other large organizations may

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