Premium Essay

Publix

In: Business and Management

Submitted By oft02
Words 3649
Pages 15
Running Head: PUBLIX CMT

Contemporary Management Technique for Publix

Target Costing Rationale

Publix Super Markets, Inc. is a primarily Florida established grocery store chain which employees over 120,000. Currently, Publix serves over one million customers each day and is also one of the largest employee-owned businesses in the world. Moreover, the company is one of Florida’s leading supermarkets and has tailored to most cultural trends in the grocery industry-organic foods; health foods, natural foods, prepared meals, ethnic ingredients, etc. Publix grocery has benefited from great success in the industry and has expanded out of primary market, Florida. However, with the arrival of globalization impacting margins in almost every industry, the food retailing/supermarket industry has now joined the trend. International and domestic food retailers around the globe have started to internationalize at a brisk rate and open operations around the globe (Mujtaba & Franklin, 2007). The right product pricing is one of the most important matters concerning the growth of companies’ financial performance. Prices should be low enough to draw in customers; however, simultaneously high enough to cover all costs and anticipated profits. Research in the supermarket industry indicates that nine percent of customers leave and shop elsewhere because they think prices are too high.

The supermarket business is becoming more and more concentrated as large regional chains such as Kroger, Safeway, Wal-Mart, and Albertson‘s dominate their markets. Publix‘s present strategy is to progressively grow from within and enlarge the Publix culture throughout the stores across different states domestically. If Publix chooses not to go international, they need to be fully equipped to compete with international firms that are planning to attack their market in the upcoming decades.

Similar Documents

Free Essay

Publix Supermarkets

...Publix Supermarkets – The American Dream History: Publix Supermarkets is a company that only within the last 80 years has become what it is today. George W. Jenkins, the late founder of Publix Super Markets, was born on Sept. 29, 1907. He grew up in Harris, GA, where he worked in his father's general store until 1925 when he headed to Tampa FL drawn by the prospect of getting into the real estate industry. Instead, he began working at Piggly Wiggly grocery, after being with the company for just a few months he was already managing the store. He was then transferred within the company to manage their largest store in Winter Haven. After 4 years he decided to resign so he could open his own store, following in his father’s footsteps. This was the beginning of something great. On Sept. 6, 1930, George opened his first store, which he called Publix Food Store located in Winter Haven, Florida. Five years later, he opened a second store in the same town. Realizing he needed to truly follow his dreams he decided to close these two stores to open the store people called his “dream store”, the first Publix Super Market, on Nov. 8, 1940. “A food palace of marble, glass and stucco, this store included innovations such as air conditioning, fluorescent lighting, electric eye doors and terrazzo floors” (Publix.com). In 1945, he was able to purchase a warehouse and 19 All American stores from the Lakeland Grocery Company. He began replacing these small stores with his larger supermarkets...

Words: 3707 - Pages: 15

Free Essay

Publix Swot

...Publix SWOT Elton D. Thompson MGT/521 MANAGEMENT September 5, 2012 Dr. Carlton Robinson Publix SWOT On April 19, 1930 in Winter Haven, Florida; George Jenkins founded a private employee-owned American market. Publix Super Markets, Inc. (Publix) is one of the largest regional supermarket grocery chains in the United States. According to Fortune magazine in 2011 it is one of the top 100 Best Companies to work for ("Fortune", 2012). Earning even more accolades in 2011 Forbes ranked Publix as the No. 6 on the list of as one of the best largest private companies in the United States to work for. The company has a great reputation for providing a great shopping atmosphere, outstanding customer service, and taking care of its employees. This type of dedication to the customer and employees can be seen in the company sales which totaled $27.1 billion in 2011 and profits which were estimated to be $1.5 billion. With these sales figures in place Publix ranks #106 out of 500 of Fortune top American companies. Currently Publix based on 2011 figures Publix is the 14th largest retailer in the United States. Publix Mission Statement, Our Mission at Publix is to be the premier quality food retailer in the world. To that end we commit to be: * Passionately focused on Customer Value, * Intolerant of Waste, * Dedicated to the Dignity, Value and Employment Security of our Associates, * Devoted to the highest standards of stewardship for our Stockholders, and * Involved as...

Words: 1360 - Pages: 6

Free Essay

Employee Motivation at Publix Supermarkets

...LAWSUITS FILED AGAINST PUBLIX CAN AFFECT EMPLOYEE MOTIVATION Introduction Publix is the sixth largest supermarket chain in the United States and the largest employee-owned supermarket chain in the country, it is a privately-held company which operates stores in Florida, Georgia, South Carolina, Alabama and Tennessee. This supermarket chain was founded by George W. Jenkins in 1930 in Winter Haven, Florida, and currently operates 1073 supermarkets, 8 distribution centers and 5 manufacturing facility employing in excess of 162,000 employees. (figure 1.) Store Locations * Florida - 755 * Georgia - 180 * Alabama - 55 * South Carolina - 48 * Tennessee - 35 | Distribution Centers * Boynton Beach, FL * Miami, FL * Deerfield Beach, FL * Orlando, FL * Jacksonville, FL * Sarasota, FL * Lakeland, FL * Lawrenceville, GA | Manufacturing Facilities * Atlanta, GA - Bakery Plant * Deerfield Beach, FL - Dairy Plant, Fresh Foods  * Jacksonville, FL - Fresh Foods * Lakeland, FL - Bakery Plant, Dairy Plant, Deli Kitchen, Fresh Foods, and Printing Services * Lawrenceville, GA - Dairy Plant | Publix Supermarket’s sales in 2012 were $27.5 billion this represented increase of 3.8 percent over 2011 sales and placed net earnings $1.6 billion, up 4% from 2011. Publix’s sales for the first half of 2013 were $14.5 billion, a 5 percent increase from last year’s $13.9 billion. In pursuit of achieving its mission statement “Our Mission at Publix is to be the premier...

Words: 2879 - Pages: 12

Premium Essay

An Analysis of Actual Policies and Procedures of Publix Super Markets

...An Analysis of Actual Personnel Policies for Publix Super Markets, Inc. Lisette Medina Dafne Naranjo Lindsay Orange Lourdes Rodriguez Wendy Wright   Florida Atlantic University MAN 4301 Dr. Elliot Ser November 23, 2011 Contents Internal and External Environment 5 Company History 5 Company Financials 5 SWOT Analysis 6 Impact Among Human Resource Management Policies 10 Personnel Needs 11 Department Personnel 11 Bakery Department 11 Deli Department 12 Meat Department 12 Position Descriptions 13 Recruitment and Selection of Employees 13 Recruitment 13 Selection 14 Types of Training 14 Training Process 14 Needs Assessment 15 Development 15 Conduct of Training and Evaluation 15 Upgrading Skills 16 Tuition Reimbursement 16 Total Compensation System 17 Total Compensation 17 Financial Incentives 17 Performance Appraisal Policies 18 Performance Achievements 18 Pay for Performance Plan 18 Unionized Policy 18 Union Substitution Approach 18 Anti-Union Legislation 19 Quality of Work Life 19 Balance 19 Overall HR Assessment 20 Most Effective 20 Least Effective 20 Conclusion 20 References 21 Abstract From its humble beginning in 1930, Publix Super Markets, Inc. has grown exponentially to be the largest supermarket chain on the United States southeastern coast. The company has won numerous awards: Employees’ Choice-50 Best Places to Work (Glassdoor), 100 Best Companies to Work For (Fortune), 100 Best Companies for Minorities...

Words: 5078 - Pages: 21

Free Essay

Business Analysis Part I

...University of Phoenix Workshop # 4 Business Analysis, Part I Publix Supermarket, Inc. is a Fortune 500 company that has shown a great amount of growth since first opening in 1930. George Jenkins opened the first Publix Supermarket in 1930 in Winter Haven, Florida. Shortly after 1945, the company purchased the All American grocery store chain. After purchasing the store chain, Jenkins moved the headquarters for Publix to Lakeland, Florida. Over the next 30 years Publix added pharmacies and bakeries in their stores. in the 1990s, Publix Supermarket ventured outside of Florida to open their first store in George. In 1996, George Jenkins passed away and left the company to be run by his family. Publix now operates stores in Florida, Georgia, Tennessee, Alabama, and South Carolina. According to Publix Supermarket, Inc.  (2012), “Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint our customers is legendary in the industry” (para. 2). Throughout this paper we will explain the Publix Supermarket company background, discuss a SWOT analysis of Publix Supermarket, and identify and explain the needs and wants of Publix’s internal and external stakeholders. Publix Supermarket Company Background Publix, opened for business for the past 82 years, has achieved the expectations of George W. Jenkins. According to Publix Supermarket, Inc. (2012), “Publix, operating stores in Florida, Georgia, South Carolina, Alabama and...

Words: 2861 - Pages: 12

Premium Essay

Organizational

...Organizational Overview Paper Organizational Behavior Kami Reinecke Northwood University Organizational Overview Paper: Publix The company I chose is Publix Supermarkets. Publix is a privately held, employee-owned company that has stores located in the southern states. Publix can be found in Florida, Georgia, South Carolina, Alabama, and Tennessee. (About Publix, 2012) Here is a brief overview of how the company started and became so successful: A Man by the name of George W. Jenkins founded the store in the year 1930, in Winter Haven, Florida. (About Publix, 2012) This time period was in the middle of the depression. Jenkins left his secure job at Piggly Wiggly and decided to open his own grocery store. (Gwynn) This store was not only known for the cleanliness and appearance, it was also known for standard for employee relations. In 1935 Jenkins opened his second store on the other side of down town. In the 1940’s Jenkins mortgaged an orange grove that he had received during the great depression to make a down payment on his dream store, as well as Florida’s first Supermarket. (Gwynn)This store had features such as, “Air conditioning, Fluorescent lighting, Electric-eye doors, Frozen food cases, Piped-in music, Eight-foot-wide aisles and Open dairy cases.” (Gwynn) Also there were in store flower and donut shops. He brought in people from all over just to visit his “food palace.” (Gwynn) In the 1950’s Jenkins really started living his dream and began his grocery chain...

Words: 826 - Pages: 4

Premium Essay

Publix

...networking degree, understanding Active Directory, IT hardware and IT industry standards was part of the curriculum. I know what AD DS is use for and how to install it on the server and I have knowledge on IT hardware and industry standards. Being a PC Tech, you have to use cable management skills, fixing troubleshooting issue daily. I am respondable to putting up the desktops, laptops, printers and installing them onsite daily. Dependable on the customer’s request, I sometimes lift anywhere up to 100 pounds a day, which is okay and part of my job. Overall, I am a great worker with the ability to get the job done. I am a fast learner and enjoys learning new things. I am commitment to my career and I know I will be a great addition to the Publix team and mission. I look forward to the...

Words: 290 - Pages: 2

Premium Essay

The Publix Way

...The Publix Way Professor David Palmer MAN 2021-30 December 8, 2013 Publix Supermarkets has come a long way since Mr. George Jenkins opened his first store in Winter Haven, FL. in September, 1940. George Jenkins mortgaged an orange grove he had acquired during the Depression for a down payment on his dream store - Florida's first supermarket. He built his "food palace" of marble, glass and stucco, and equipped it with innovations never seen before in a grocery store. Air conditioning. Fluorescent lighting. Electric-eye doors. Frozen food cases. Piped-in music. Eight-foot-wide aisles. Open dairy cases designed to Mr. George's specifications. He offered on-site bakery and flowers. People traveled from miles to shop there, and Publix prospered. In 1945, with construction expansion constrained by wartime shortages, Publix purchased a chain of 19 small All American grocery stores. Today it is the largest employee-owned supermarket chain in the United States with an approximately 165,000 associates and a retail sales of $27.5 billion in 2012. There are currently 1,080 stores in Florida, Georgia, Alabama, South Carolina and Tennessee. They have eight distribution centers and five manufacturing facilities. Publix has been recognized for eight consecutive years on the Fortune 500 list and is considered on of Fortune’s 100 Best Companies to work for from 1998-2013. Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint...

Words: 1098 - Pages: 5

Premium Essay

Publix Strategy Recommendation

...Publix Strategy Recommendation As an individual, “Goals play (an) extremely important function in our life by organizing our thinking and giving our life order and direction” (Chaffee, 2012). Goals influence our decisions and suggest courses of action (Chaffee, 2012). The same can be said of business. Whether as a human entity or a business entity, we grow and become fruitful (profitable) by solving problems, making intelligent decisions and achieving goals that have purpose and provide fulfillment (Chaffee, 2012). Businesses, regardless of industry or size have one ultimate goal in common, that goal is to maximize profit and/or shareholder wealth. And, it is how a business goes about achieving this goal that determines how mighty an opponent the company is in its industry. Take Publix for example. Publix and the Supermarket Industry Publix Super Markets, Inc. was founded by George W. Jenkins in 1930. The company is a member of the highly competitive supermarket industry. Publix made its start in Winter Haven, FL and now operates 1,068 supermarkets in Florida, Georgia, Alabama, South Carolina and Tennessee. The company is largest employee owned supermarket in the United States with over 157,000 employees, and is also one of the top ten largest supermarket chains in the United States (“Publix”). Top 10 U.S. Food Retailers by Sales | 1987 | 1997 | 2007 | Safeway | Kroger | Wal-Mart* | Kroger | Safeway | Kroger | American Stores | Wal-Mart* | Safeway | ...

Words: 3856 - Pages: 16

Premium Essay

Publix Case Study

...| | 66 Watchung Avenue apt 2 | | 805-279-3534 | | | Date of Submission: 5/29/2016Title of Assignment: Publix Case StudyCERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course.Student’s Signature: Kaley AguirreInstructor’s Grade on Assignment:Instructor’s Comments: | | CVF Question 1: Relevant micro environmental factors (level 1). What impact do these issues have on the focal organization? Publix Supermarkets Inc. has over 140,000 employees, 1000 stores, and operates in the southern region of the United States including Florida, Georgia, Alabama, Tennessee, South Carolina, and North Carolina. They have been named one of the best companies to work for from Fortune Magazine, ranked third in customer service by Consumer Report, and in 2012, was the most profitable supermarket in the nation outperforming leading supermarkets Wal-Mart, Kroger, and Whole Foods. Publix success can be attributed to its customer centric strategy which aims to achieve complete customer satisfaction through customer intimacy and extensive customer training. In order for Publix to continue its success in the supermarket market and achieve customer intimacy, the company must examine both...

Words: 2916 - Pages: 12

Premium Essay

Kroger Versus Publix

...Organizational Change Devry Universitiy Kroger versus Publix Two companies that are constantly undergoing change are Kroger and Publix. Publix is known for having great customer service, but their prices are sometimes higher. Kroger struggles with balancing lower prices and great customer service. The two companies are in constant competition to establish loyal customers. There have been many tactics both companies have used in order to establish change for the better. A big change that both companies have recently changed is their coupon policies. While Publix begins to accept competitor coupons, Kroger plans on eliminating the doubling of coupons all together. As a former employee of Kroger, I find this topic very interesting. Kroger battles between the low prices of Walmart, and the excellent customer service of Publix. One of the perks that Kroger customers enjoy is coupons that are fifty cents or lower are doubled every day. It is interesting that it is more important for Kroger to save money by eliminating this courtesy to the customers. Publix also accepts Kroger coupons; whereas, Kroger does not accept Publix coupons. Kroger intends on lowering the prices on items in the store versus doubling coupons. This policy could be viewed as positive or negative. If lowering prices is reducing prices by five or ten cents, customers may be highly upset and begin to shop elsewhere. The change of policy for Publix has positive intent, but Kroger’s policy can be viewed negative...

Words: 323 - Pages: 2

Premium Essay

Individual Case Analysis Stage 2 Publix

...Individual Case Analysis Stage 2: PUBLIX Founded in 1930 by George W. Jenkins, it is an employee-owned, privately held corporation. Publix is currently ranked No. 86 on Fortune magazine's list of 100 Best Companies to Work For 2010[4] and was ranked No. 9 on Forbes' 2009 list of America's Largest Private Companies and is the largest in Florida.[5] The company's 2009 sales totaled US$24.3 billion, with profits of over $1.2 billion,[2] ranking #99 on Fortune magazine's Fortune 500 list of U.S. companies for 2010. Supermarket News ranked Publix No. 7 in the 2009 "Top 75 North American Food Retailers" based on 2008 fiscal year sales.[6] Based on 2006 revenue, Publix is the fifteenth-largest retailer in the United States.[7] Publix's current stock price is $19.85 per share though it is privately held and not available to the public.[8]...

Words: 346 - Pages: 2

Premium Essay

Busn6120 Topic Paper Week 1

...consumers and producers in the market is limited by three sources of rivalry that exist in economic transactions: consumer-producer rivalry, consumer-consumer rivalry and producer-producer rivalry (Baye & Prince, 2014). For this week's topic paper, I will focus on producer-producer rivalry and how it relates to Publix being the most popular grocery store chain in the state of Florida. While Publix and their competitors offer thousands of different products to their customers, this would still be considered as a rivalry between two or more producers. Discussion Grocery stores have been competing against each other for decades, always trying to one-up each other in order to win over customers. When one supermarket comes out with a sale or advertises their superior customer service, there is always another competitor trying to lure those customers away. Publix is a well established grocery store chain in the state of Florida and has been battling with other retailers, such as Winn-Dixie and Wal-Mart to offer customers quality merchandise, personalized customer service and better prices. With a score of 86 out of 100, the Florida-based supermarket, Publix, tops the group’s list – for the 19th year in a row (Grocery & Retail News, 2013). In the...

Words: 996 - Pages: 4

Free Essay

Wards

...At Publix, we observed four different brands of applesauce for sale. These four brands include Musselman’s, Mott’s, Publix store brand, and the Publix Greenwise Brand. At Publix, these brands were sold in a variety of containers including jars and six-packs of plastic containers. While the brands consistently had similar ingredients, there were a few distinct differences. The Publix store brand contained Erythorbic acid, which it claims was to maintain color, the Mott’s contained Ascorbic acid for Vitamin C purposes, and the Publix Greenwise claimed to have organic apples for which it gave no explanation as to how a produce is certified organic. Mott’s and Publix Store Brand had a variety of flavors available while Musselman’s and Greenwise strictly were available in old fashioned and unsweetened varieties. The applesauce like the other stores we visited was placed on lower shelves. Publix had one of the larger selections of applesauce and offered a variety that would appeal to any applesauce consumer. A 48 oz. jar of Mott’s was the most expensive at $2.99 followed by the Mott’s 6-pack containers at $2.39. It is worth noting that the Publix Greenwise retailed for a $1.89 and was the only organic offering at Publix. Of the shelves occupied by applesauce, the Mott’s was shelved on top followed by the Publix brands, and then Musselman’s off to the right. This design allows for consumers to see the lower prices Publix brand surrounded by the higher priced name brands on either side...

Words: 942 - Pages: 4

Free Essay

Applied Research Paper

...this could cause hostility within the work environment. This paper will give a brief description and history of the Publix. It will also show the motivational tactics the Publix uses to motivate associates. While showing these tactics I plan to show how these tactics create a problem in the work environment. Next, this paper will discuss analysis the problems and how the employees react to these tactics. This paper will also show examples of how increasing motivation affects several other things within an organization. Following the analysis this paper will give show solutions to the motivational tactics within Publix. Finally, paper will include a reflection about how this assignment influenced my personal, academic, and professional leadership and management development. Publix is one of the 10 largest grocery store chains in the United States and the largest in the south. Publix was founded by the late George Jenkins in the 1930’s in Winter Haven, Florida. Publix currently has 1,010 retail stores and operate in five states which include: Georgia, Florida, Tennessee, South Carolina and Alabama. Publix is constantly advancing and growing and this is because of their philosophy which is: “Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint our customers is legendary in the industry (About Publix, 1981)”. I have work for...

Words: 3621 - Pages: 15