Free Essay

Puma Case Study

In: Business and Management

Submitted By ktorres02
Words 1814
Pages 8
Course: International Business Management

Activity: Case Study

Company: PUMA

|1924: |Rudolf and Adolf Dassler incorporate their first shoe company. | |1948: |Rudolf Dassler sets up his own company Puma Schuhfabrik Rudolf Dassler. | |1950: |Puma had established export ties to the United States, | |1959: |Rudolf Dassler's wife and two sons become part owners of the Puma Sportschuhfabriken Rudolf Dassler KG. | |1962: |Puma shoes are shipped to almost 100 countries. | |1974: |Armin A. Dassler takes over as CEO. | |1986: |Puma goes public and company stock is offered on the Munich and Frankfurt stock exchanges. | |1989: |Armin and Gerd sold Puma to Cosa Liebermann for an unknown amount | |1991: |Swedish conglomerate Proventus AB becomes majority shareholder. | |1993: |30-year-old Jochen Zeitz takes over as CEO. | |1998: |Puma acquires 25 percent of Logo Athletic Inc. | |1999: |Monarchy/Regency becomes Puma's biggest single shareholder. A film and television production company, who | | |purchased a 12% share in | | |Puma. | |2003 |Puma re-launches Rudolf Dassler branded footwear collection in the collaboration with Alexander van Slobbe, | | |featuring iconic shoes such as the Sprint Logo | |2007 |Puma launches 360 degree Rudolf Dassler branded collection including footwear, apparel and accessories |

Pumas Service:

Puma has long-term mission of becoming the most desirable Sport lifestyle company. With that, Puma has expanded its boundaries by not only offering shoes but a variety of outer products such as: cologne, work bags, School-bags, shades/glasses, glasses holder, winter and sports gloves, casual wear, sports wear, winter wear sports equipment, caps, watches, bicycles, belts and under-wears. Lastly, Among its ‘white mountain’ competitors, puma describes them selves as the ‘blue mountains’ thus bringing more edge, creativity and uniqueness to their designs.

The following are Pumas principal subsidiaries:

Puma’s S.W.O.T Analysis: |STRENGTH |WEAKNESS | |Represents the company’s strong hold and usually is why the company is |represents the areas, in which the company can develop to increase its | |successful. |efficiency and profits, | |Brand-Puma is a brand which is known worldwide as makers of top quality |Price – the price is too high for poor class consumers; however it can be| |product |one of their marketing strategy. | |Design- Puma designs are often unique, different and always edgy. |Young consumers- a majority of Puma merchandise are geared towards young | |Experience- Puma has done extensive research for efficiency and to gain |people thus decreasing their market share. | |their competitive advantage |Few stores outlet- increase in Puma Outlets means more merchandise | |Management – Puma is now increasing their levels of HRD to make their |available for purchase. | |staff intelligent and creative. |Missing sport segments – Puma has extensive soccer and tennis gear but | |International strategy- Puma has increased their global support of |neglects basketball, swimming and other sports to manufacture products | |football and tennis. Both are played world wide and simply increases the |for. | |popularity of their product. |Comparable low finance- as compared to Nike and Adidas, Puma is | | |relatively small and has a lot more to go before it can fully compete | | |with the others. | |OPPORTUNITY |THREATS | |Represents the areas which are promising for Puma in the future. |Represents where Puma is most vulnerable. | |Cooperate with young designers- Puma is a company which is always open for|Intratype competition: Nike, Adidas, Reebok- these huge companies have | |new ideas and hence tends to cooperate with new designers or celebrities |large resources and have been in existence a long time. | |as in the case of Serena Williams who creates her own puma footwear as |Intertype competition- this is competition from other companies which | |well as markets it. |provides the same products, like Seiko in the watch sector or Guess in | |Licensing – Puma are open to sell the license to smaller companies to |the eye wear sector. | |create Puma products while they monitor the progress and provide |High competition- due to the high potential, there are many smaller | |background support. |competitive companies trying to steal or imitate puma designs, | |Consignment goods- as in the case of Alexander McQueen, puma sells the |Limitation of products –Puma needs to increase their markets by providing| |license to another to designer but is not owned by the consignee until the|more merchandise in different areas, for example, making a name for them | |goods are paid for. Alexander McQueen can then put his name on the puma |in the formal wear sector of the clothing market. | |product as in the case of Alexander McQueen Puma® . | | |Sponsorship- Puma provides support to soccer and tennis events in South | | |America and in parts of the United States, following a popular trend by | | |sport merchandise companies. | | |Acquisitions- Puma has made significant acquisitions of small shoe | | |manufacturing international company such as Athletic Logo brand. | | |Technology- Puma Tennis shoes are now light weight and colognes long | | |lasting which are some example of Puma increasing their technological | | |advantage. | |

Puma’s Development

Puma is a company which literally started off from nothing. Presently, Puma has shown its strength and its ability to compete with larger and more resourceful brands such a Nike and Adidas. The Corporate Development Plan is devised into four phases:
• Phase I: 1993 o Establish a solid financial statement
• Phase II: 1997 o Reposition the brand
• Phase III: 2002 o Growth plan
• Phase IV: 2006 o Multi-category Sport lifestyle brands Furthermore, in the development of Puma came a new Mission statement that is to become the most desirable Sport lifestyle company. Their Brand Strategy
• Bringing distinctive designs and a global outlook by blending influences of sport, lifestyle and fashion
• Maintaining vigilant watch over distribution channels and also, solid guidance and strict alertness for licensee. Furthermore, Puma did not become successful through the failure of its competitors. Instead it worked on some key aspects to win its customers, hence increase it market share and overall profits. Puma started by increasing Global brand sales which means investment and development in outlets in other countries or even selling licenses to other companies to manufacture puma products. This initiative gave puma a great advantage and made their product even more popular on the international markets. Secondly, Puma strategize their goals and decrease the overall cost of Product development and design expenses without affecting the quality of its products; This lead to an annual increase in earnings per share for the company. Thirdly, in terms of Regional Development, Puma faced a tough consumer environment due to each consumer demands, competition from larger and smaller companies which provided the same product and manufacture cost due to oil prices etc. However, it still invested millions of dollars into product development in terms of quality and uniqueness in the American and Asian markets. In addition, the outlook for 2009 and beyond are very optimistic, since Footwear orders are up currency adjusted by 6.8% to € 703.5 million, Apparel by 0.6% to € 393.1 million and Accessories by 8.4% to € 66.7 million. Given the results achieved so far this year the Puma management has raised its sales guidance for the full-year outlook from a single-digit to a mid to high single-digit currency adjusted growth. Also, as already announced, Puma will continue with its brand investments as planned in order to explore the long-term growth potential. Lastly, we live today in a world that is growing together, that changes ever faster, and that offers information in abundance. Puma is convinced that in such a world a brand's success depends on more than the quality of its products. Behind the products there must be a brand with its own unique personality. Only then will it distinguish itself from the competitor's. Puma’s Final Analysis After a legendary feud between Adolf Dassler and Rudolf Dassler, Rudolf decided to stem off and started his own company--Puma. Puma first started as a national organization offering its services only to the German population. Its products were often seen worn by the West German Foot Ball team and other popular German sports icons of that time. By 1950 Puma decided to go offshore and became a Small and medium sized enterprise (SME) establishing export ties to the United States. This began a rival between Puma and Adidas (Adolf’s company) which spanned for a few years iced with copyright and infringement lawsuits. Albeit the ups and downs of Puma, the 1960’s was the spawning of Pumas Multinational appearance as it began to appear not only in the United States but in other countries as well. However, because Puma’s margin of profit began to decrease, they decided to go public offering stocks on the Munich and Frankfurt stock exchanges. Despite their efforts in offering stocks, Puma continued to struggle in increasing its margin of profits. The company was eventually procured by Cosa Liebermann for an unknown amount, but this procurement still did not solve their crisis. Puma suffered a drastic drop in its profits in 1993 and decided to recruit a young 30-year-old Jochen Zeitz to take over as CEO. Being the new CEO, Zeitz implemented a 3 phase plan which included a partnership with Monarchy/Regency, a film and television production company, who purchased a 12% share in Puma (a share that grew to 40% before it was sold in June 2004). Through this partnership, Puma obtained free advertising through product placement in films like Pretty Woman and JFK as well as in television shows like Will and Grace and Friends. The connection with Hollywood deepened when celebrities like Gwyneth Paltrow and Madonna were seen wearing Puma. In essence, Puma had a rough beginning in its inception stage but continued to climb its way up until it became the success it is today. This company has literally been through great trials which even threatened their actual existence. However, in the end, Puma re-strategized, shed some old skin, and became fit to live and tell their tale.

References: Lenker, L., et.al. (n.d.). PUMA. Rrteieved October 12, 2008 from ((http://209.85.175.104/search?q=cache:3ZzMpyACwPwJ:classes.bus.oregonstate.edu/spring-06/ba495/Retailers/puma.ppt+PUMA+S.W.O.T.+analysis&hl=en&ct=clnk&cd=13&gl=bz

MacLeod, A. (2006). Puma AG: market buster. Retrieved October 12, 2008 form http://ritamcgrath.com/ee/images/uploads/Puma.pdf

Puma (2008). Our history. Retrieved October 12, 2008 from http://www.rudolfdassler.com/

Sneaker head(2008). Puma. Retrieved October 24, 2008 http://www.sneakerhead.com/manufacture-puma.html

----------------------- Puma Italia S. r. l. (Italy) Puma Polska sp.zo.o (Poland) Puma Hungary Kft. Puma Australia Pty. Ltd. Puma New Zealand Limited Puma Chile S. A. World Cat Ltd. (Hong Kong) Puma Far East Ltd (Hong Kong).

Puma United Kingdom Ltd. Puma France S.A. Puma (Schweiz) AG (Switzerland) Austria Puma Dassler GmbH Puma North America, Inc. (United States) Logo Athletic Inc. (United States; 25%) Puma Benelux B.V. (Netherlands) Puma Canada, Inc.

How to Cite this Page

MLA Citation: "Puma Company Case Study." 123HelpMe.com. 23 Jan 2014 .

Similar Documents

Free Essay

Case Study Puma

...CASE STUDY : PUMA Sébastien JAUNIN Thomas KEIGNART Année 2013 - 2014 La marque PUMA Fondée en 1924 par les frères Rudolf et Adolf Dassler, la PUMA Schuhfabrik Rudolf Dassler fabrique des chaussures de sport, des vêtements sportifs ainsi que des accessoires. Depuis 2007, la société est détenue par le groupe PPR. En 2012, la marque a été reconnue comme l’une des plus performantes au monde en termes d’écologie, d’éthique et de gouvernance managériale. Analyse interne : propriétés de la marque PUMA est avant tout une histoire de famille. D'origine allemande et cordonniers de père en fils, les deux frères Rudolf et Adolf Dassler fondent ensemble, dès 1924, la société de chaussures Gebrüder Dassler Schuhfabrik. Après s’être enrôlés durant la Seconde Guerre Mondiale, les deux frères se séparent: Adolf fonde Adidas et Rudolf, Puma en 1948. Historique de la marque en quelques dates 1948 : Création de PUMA Schuhfabrik par Rudolf Dassler, ainsi que du premier logo de la marque, et                  présentation de PUMA ATOM, première chaussure de football de la marque.1950 : Création et commercialisation des premières chaussures de sport à crampons1952 : Première médaille d'or sous les couleurs de la marque, remportée par Josef Barthel de Luxembourg (1500m, à Helsinki en Finlande) et lancement du SUPER ATOM1993 : Jochen Zeitz devient Président Directeur Général de la société1998 : Avec la collaboration du designer Jil Sander, PUMA lance une nouvelle collection...

Words: 1734 - Pages: 7

Free Essay

Role of Power

...contemporary organizational issue you find intriguing. Use one field site or example for the entire paper. Also, be explicit about the level issue. For example, if you are using the concept of personality then it is an individual level issue. A list of concepts and their related levels is provided in a separate document. Focus of paper-related requirements: Outline: Submit a formal outline for your paper, complete with references. The purpose of the outline is to help you organize your content, which also results in increased clarity, improved logic, and better structure of the paper. There may be adjustments from this document to your final paper, but at this stage the paper should not require major revisions. Final Paper: Use a case study format for the structure of your paper. Identify and analyze issues using course concepts, and propose recommendations for the organization you are focusing on. Use of course concepts 1. Use a minimum of 8 concepts for the paper. Include a list of the concepts you used at the beginning of the paper. 2. Briefly define each concept you use within the text (a paragraph or two). 3. For each concept, write a diagnosis at one level (e.g., the person level). For example, you might write “The employee misses work frequently due to stress from conflict with her supervisor.” Note, stress and conflict would require definitions.) 4. For each concept, write a solution or solutions. Identify the level(s) you addressed in Step 2...

Words: 594 - Pages: 3

Premium Essay

Ungs2050

...Calendar Overall for Case-Study Presentation & Mid-Term Exam – MGT 4760 (Strategic Management) Sem 1, 2012/2013 Sec 8 (M-W) No. | Week | Topics | Class Day | Date | Schedule | Details | | 1 | Chapter 1: The Nature of Strategic Management | 1- Mon 2- Wed | 10/912/9 | | | | 2 | Chapter 2: The Business Vision and Mission | 3- Mon 4- Wed | 17/919/9 | | | | 3 | Chapter 3: The External Assessment | 5- Mon 6- Wed | 24/926/9 | | | | 4 | Chapter 4: The Internal Assessment | 7- Mon 8- Wed | 1/103/10 | Quiz 1 (Chapter 1.2.3) | | | 5 | Chapter 4: The Internal Assessment | 9- Mon 10- Wed | 8/1010/10 | | | | 6 | Chapter 5: Strategies in Action | 11- Mon 12- Wed | 15/1017/10 | | | | | BREAK(22/10 – 28/10) | 13- Mon 14- Wed | 22/1024/10 | | | | 7 | Chapter 5: Strategies in Action | 15- Mon 16- Wed | 29/1031/10 | Case Presentation Session 1Case Presentation Session 2 | Group 1:L: Lia Hilaliah (Case Study 3)Group 2:L: Mas Syairah bte Mohamad (Case Study 5) | | 8 | Chapter 6: Strategy Analysis and Choice | 17- Mon 18- Wed | 5/117/11 | | (Mid-Term Exam 7/11 Wednesday)Seminar Room 1.1 | | 9 | Chapter 6: Strategy Analysis and Choice | 19- Mon 20- Wed | 12/1114/11 | Case Presentation Session 3Case Presentation Session 4 | Group 3:L: Mohamed Sheikh (Case Study 9) Group 4:L: Izzati Nor binti Salleh (Case Study 14) | | 10 | Chapter 7: Implementing Strategies: Management and Operations...

Words: 418 - Pages: 2

Premium Essay

Ob, Arctic Minings Consultants, Case Study

...ARCTIC MINING CONSULTANTS Case Synopsis Arctic Mining Consultants is a mining company that deals with mineral exploration. In this case study, the project given is staking 15 claims in Eagle Lake, Alaska. The project Manager was Tom Parker, who has a wide experience and specialized knowledge in all nontechnical aspects of mineral exploration. He is a geological field technician and field coordinator for Arctic Mining Consultants. He assigned his previous field assistants John Talbot, Greg Boyce and Brian Millar to help him complete the project. The job required them to stake at least 7 lengths each day in order to be completed on time. However, the whole team has became very tense and agitated, especially Tom Parker, as the deadline was just around the corner and there’s still many to be finished within the limited time. The problem became worse with the way Tom managed and treated his team. The only motivation to the team was the $300 bonuses promised by the company when the job is done on time, otherwise, they might wished to give up already. This happened because working as a field assistant and in long-working hours only giving them low wages, which is considered unreasonable compared to what they have to do. During the eight hard days, everything had actually proved the strengths and weaknesses of each of the team members, including Tom. Case analysis symptoms 1) What symptom(s) exist in this case to suggest that something has gone wrong? The symptom(s) to suggest...

Words: 2346 - Pages: 10

Premium Essay

Case Study Sample

...Running head: CASE STUDY XYZ Case Study XYZ: An Examination of Project Procurement Management Practices Group 12 John Doe Jane Smith Bobbie Sue University of Maryland University College Project Procurement Management, Semester XXXX, Section XXXX Professor Stephen R. Guth MMMM DD, YYYY [No Abstract or Introduction required for this assignment] The Inception Phase Rating Scale: 5—Excellent, 4—Very Good, 3—Good, 2—Poor, 1—Very Poor |Project Management Area |Inception Phase | |Scope Management | | |Time Management | | |Cost Management | | |Quality Management | | |Human Resource Management | | |Communication Management | | |Risk Management | | |Procurement Management | ...

Words: 804 - Pages: 4

Premium Essay

Organizations Conflicts

...policy. 2) Employee conditions: a. Lack of motivation  b. Compensate for low wages by over indulgence of free food allowance c. High turnover rate due to availability of high application rates. d. Employees are mostly college and high school students e. Lack of respect for managers. f. No incentive to increase motivation. In the case study Perfect Pizzeria, the area supervisor has many problems that need his attention. The largest appears to be the organization. In this case study I will assume that the area supervisor has the authority to affect change within his organization (i.e. he is the franchise owner). Being in an area with few job opportunities should give him the perfect opportunity to recruit bright, ambitious, and motivated people to staff his pizzerias. How can the area supervisor change his organization to achieve a more fluid corporate culture? I think this change can be achieved by human resource changes, structure changes, motivational changes, and reward for good performance as well as accountability for poor performance. Each one of these areas will require a change from the corporate level. For the sake of my case study I am going to assume that the area supervisor (franchise owner) can lobby to achieve this change within the organization. The first area to look...

Words: 445 - Pages: 2

Free Essay

Why Financial Intermediaries Exist

...letters in industry or for a class, knowing your purpose and audience will help determine what information to include. Generally, business letters follow a particular format, although your instructor or company may require you to use alternative formats. This guide provides writers with an introduction to writing business letters. Case Studies: This guide examines case studies, a form of qualitative descriptive research that is used to look at individuals, a small group of participants, or a group as a whole. Researchers collect data about participants using participant and direct observations, interviews, protocols, tests, examinations of records, and collections of writing samples. Starting with a definition of the case study, the guide moves to a brief history of this research method. Using several well documented case studies, the guide then looks at applications and methods including data collection and analysis. A discussion of ways to handle validity, reliability, and generalizability follows, with special attention to case studies as they are applied to composition studies. Finally, this guide examines the strengths and weaknesses of case studies. Desktop Publishing: Desktop publishing is the process of laying out and designing pages with your desktop computer. With software programs such as PageMaker and Quark Xpress, you can assemble anything from a one-page document to a...

Words: 795 - Pages: 4

Premium Essay

Brussels and Bradshaw

...Brussels and Bradshaw In response to the case study, Brussels and Bradshaw is a well-established financial institution that offers their clients competitive and innovative solutions for their community and work environments. The banking institution offers a summer internship to bright and driven individuals. The internship includes 14 weeks of very intense training and long hours. Interns are paid $20,000 for the contract. During the screening process, out of all the possible candidates Audrey Locke was selected. Audrey has some experience as an assistant, assurance analyst and financial planning analyst. Brussels and Bradshaw is operating in more than 25 countries globally; this case study takes place in Toronto. Many behavioral issues in the Brussels and Bradshaw institution are unprofessional and stressful. Job stress is defined as feeling one’s capabilities, resources, or needs that do not match the demands or requirements of the job (Hitt, Miller, & Colella, 2011 p. 249). Working 70 and 80 hours per week or possibly 120 hours will put a major burden on anyone, especially someone new to the working environment. Audrey is excited with her internship and very eager to learn. She is assigned a mentor and buddy by the business development manager, Kelly Richards. Kelly has 10 years of experience. Although associates consider her human resources, Kelly’s job is strictly administrative. Audrey is never introduced to her mentor and her buddy, Christine Page is very...

Words: 509 - Pages: 3

Premium Essay

Coach Purses

...Business case studies determine and define the primary issues that a company faces in the modern world market. A well designed business case study can provide a detailed contextual analysis of limited conditions and their horizontal relationships to other entities. In the case of Coach, they are an international clothing accessory company with a reputation of making pristinely handcrafted items with unique designs and a label that represents over seventy years of craftsmanship. In order to fully understand Coach’s business model, empirical data must be collected and analyzed to include the historical and current financial statistics, an in-depth analysis of the company overall, an analysis of the company’s business model, and finally current issues and future forecast that affect the longevity of the enterprise. By studying the history of Coach, both investors and those with an interest in the company can gain insight into key factors that motivate company decisions. Background/History The history of Coach starts in 1941 in a small family run leather workshop with six primary artisans in Manhattan that had skills passed down from generation to generation. It was not long until leather good become sought after for their high quality and workmanship. Through the guidance of the longtime and current CEO, Lew Frankfort, Coach expanded their business from just 6 million dollars 30 years ago to current sales exceeding 3.6 billion dollars. (Coach, 2012) From 1941 to present, the...

Words: 1026 - Pages: 5

Premium Essay

Muller Case Study

...Case Studies and Exercises Lecture 2. The Rise of Multinational Companies Case: MUELLER: China Bound? (A), (B) and (C). (308-358-1, 308-359-1 and 308-360-1). Discussion Questions: 1. What are the primary ownership advantages of Mueller? 2. What are the major ways in which Mueller could serve the China market? 3. What are their primary advantages and disadvantages?? 4. If Mueller decided to invest in China, what would be the main functions of its subsidiary? 5. How could the risks involved in the FDI to China be managed? Lecture 3. The Myth of the Global Company Case: Lafarge: From a French Cement Company to a Global Leader (304-019-1) Discussion Questions: 1. What are the main characteristics of Lafarge’s internationalisation strategy and competitive competences and how do these differ from those of other cement companies such as Cemex and Holcim? 2. What were the assumptions underlying Lafarge's strategy and how justified were these? 3. To what extent is Lafarge a French company with foreign operations, as distinct from a global MNC, and how is it likely to develop as a MNC? 4. What are the implications of Lafarge’s growth for the internationalisation of other French firms? Lecture 4. Competing Capitalisms in the 21st Century Case: Messier's Reign at Vivendi Universal (9-405-063) Discussion Questions: 1. What was Messier's strategy in transforming CGE into Vivendi, what assumptions was it based on and how justified were these? 2. What does this transformation reveal about the...

Words: 961 - Pages: 4

Free Essay

Research Case Study: Vodafone's Youth Market

...Research Case Study: Vodafone's Youth Market | | INTRODUCTION This case study will explain how the highly competitive telecommunications market lead Vodafone to set up an on-going 'panel' of respondents to give them a greater understanding of the youth market. THE CLIENT Vodafone is probably the biggest success story of the telecommunications market, becoming a household name with a penetration of 29% (TNS Telecoms panel Q3 2001) of the mobile phone market. Vodafone's media and planning agency, OMD UK plays an important strategic role in terms of researching the commercial market. THE CHALLENGE Operating in such a highly competitive industry meant that Vodafone had to look at new ways of researching how it could best profit from the hugely competitive youth market. The youth market is defined as anyone aged between 16-24 years old. Currently 90% of all 16-24 year olds own a mobile phone in the UK, amounting to 6.1m people in the UK. THE SOLUTION OMD UK, along with 2CV Research, recruited a panel of volunteers who receive monthly questionnaires over a long-term period in order to build up a profile of habits, attitudes and opinions of the young Vodafone user. The panel is made up of 200 respondents, all of whom must have an email address and a mobile phone (this is 85% of the youth market), and is maintained by 2CV. Questions sent out every month cover a whole range of areas, not just telecommunications. The idea is to build a very comprehensive picture of...

Words: 841 - Pages: 4

Premium Essay

Ac 505 Case Study I

...Case Study I Materials purchased $325,000 Direct Labor $220,000 Sales $1,350,000 Gross Margin 30% Cost of Goods Available for Sale $1,020,000 Prime Costs $545,000 Manufacturer Overhead 65% of Conversion cost Direct Materials $325,000 Beginning Inventory numbers: Raw Materials $41,000 Works in Process $56,000 Finished Goods $35,000 Formulas: Prime cost = Direct Materials cost + Direct Labor cost Conversion cost = Direct Labor cost + Manufacturing overhead cost (65% conversion) Prime cost = 325,000 + $220,000 545,000 ( Data given) Trying to get to the Conversion cost. Direct labor = 220,000 = 35% of conversion costs = 220,000/.35 = 628,571.42 Manufacturing Overhead = 628,571 - 220,000 = 408,571 Prime cost = direct material cost + 220,000 545,000 = direct material cost + 220,000 545,000 – 220,000 = 325,000 Direct material cost = 325,000 Gross Margin = 30% of $1,350,000 = 405,000. $1,350,000 – 405,000 = 945,000 Ending balance finished goods = 945,000 Cost of Goods Available for Sale $1,020,000 - Finished Goods Inventory (Beginning) 35,000 = Cost of Goods Manufactured $985,000 Cost of Goods sold: Beginning balance finished goods $ 35,000 + Cost of Goods Manufactured $985,000 Goods available for sale $1020,000 - Ending balance finished goods 945,000 Cost of goods sold $ 75,000 Manufacturing Costs: Direct Materials $325,000 ...

Words: 328 - Pages: 2

Premium Essay

Amazon Case

...Mighty Amazon by Fred Vogelstein The story of how he started Amazon is now legendary. While working at Shaw in 1994, he read a study that predicted the Internet would explode in popularity. He figured it wouldn't be long before people would be making money selling over the web. After researching a host of items that could sell online, he settled on books. Almost every book was already catalogued electronically, yet no physical bookstore could carry them all. The beauty of the model, Bezos thought, was that it would give customers access to a giant selection yet he wouldn't have to go through the time, expense, and hassle of opening stores and warehouses and dealing with inventory. It didn't work out that way. Bezos quickly discovered that the only way to make sure customers get a good experience and that Amazon gets inventory at good prices was to operate his own warehouses so he could control the transaction process from start to finish. Building warehouses was a gutsy decision. At about $50 million apiece, they were expensive to set up and even more expensive to operate. The Fernley, Nev., site sits about 35 miles east of Reno and hundreds of miles from just about anything else. It doesn't look like much at first. Just three million books, CDs, toys, and house wares in a building a quarter-mile long by 200 yards wide. But here's where the Bezos commitment to numbers and technology pays off: The place is completely computerized. Amazon's warehouses are so high tech that...

Words: 707 - Pages: 3

Free Essay

Cra Case Study

...Assignment 1: Consensual Relationship Agreements Case Study Due Week 3 and worth 100 points Read the Consensual Relationship Agreements case study located in Chapter 2. In Questions 1 and 2, focus on non-ethical ramifications (save any discussion of ethics for Question 3). Write a six to eight (6-8) page paper in which you: • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions. • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. On the Written Assignment, "Consensual Relationship Agreements"; it's due this week Sunday, October 28th, by 11:59PM. Remember also to be sure to proofread your paper thoroughly because for each typographical mistake, incomplete sentence, or non-response to the assignment questions, points will be deducted. In addition, APA formatting has to be used which certainly includes in-text citations and a Reference page; check the Resource Center for an example of APA guidelines. Finally, once the paper is submitted, that will represent the final grade for the assignment; there are no-resubmissions allowed. Organizational Behavior Perceptions & Attributes by Tara Duggan, Demand Media http://smallbusiness...

Words: 665 - Pages: 3

Free Essay

Cem 480 Week 1 Paper

... * Produces Nutritious Food * Reduces Family Food Budgets * Conserves Resources * Creates opportunity for recreation, exercise, therapy, and education * Reduces Crime * Preserves Green Space * Creates income opportunities and economic development * Reduces city heat from streets and parking lots * Provides opportunities for intergenerational and cross-cultural A community garden within the Southern Nevada area must have specific characteristics to be compatible with the dry arid climate and weather of the southwest. This paper will examine 4 case studies of successful community gardens within the Desert Southwest region. Each case study will explain the design including plant types and layout, as well as construction including materials and practices. These two case studies will provide the stepping stones into the proposed UNLV Community Garden. Case Study Number 1 –Tonopah Community Garden (http://www.tonopahcommunitygarden.org/) Location: 715 N. Tonopah Drive Las Vegas, NV 89106 Design: This community garden is on four acres of...

Words: 771 - Pages: 4