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Purchase Diary

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If you like to travel to Viet Nam, La Veranda resort is the one that you cannot miss. Located on Phu Quoc Island, La Veranda has a beautiful, natural landscape with green hills, blue sky and white sandy beach. It’s a true piece of heaven on Earth…
If you like to travel to Viet Nam, La Veranda resort is the one that you cannot miss. Located on Phu Quoc Island, La Veranda has a beautiful, natural landscape with green hills, blue sky and white sandy beach. It’s a true piece of heaven on Earth…
C’est la vie!!!
C’est la vie!!!

LA VERANDA RESORT

Erc Institude
Principles of Marketing
Student name: Pham Vy A Chau

LA VERANDA RESORT

Erc Institude
Principles of Marketing
Student name: Pham Vy A Chau
“Elegance, harmony and Paradise…”
“Elegance, harmony and Paradise…”
8 November 2011
8 November 2011
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Table of contents

Table of contents

Www.fge.edu.ms Dining room©2011
Www.fge.edu.ms Dining room©2011

Introduction

Introduction
La Veranda resort is a member of MGallery Collection- a selection of boutique hotels, each being unique in its culture, style and personality.
Located on Phu Quoc Island, Viet Nam, La Veranda has its own style, a style reminiscent of a French seaside mansion. With 43 rooms (private balconies), two restaurants, a lounge bar, swimming pool, water sport and day spa, it’s absolutely a good option for you when you travel in Phu Quoc.
Address: Ward 01, Tran Hung Dao St., Phu Quoc, Viet Nam.

La Veranda resort is a member of MGallery Collection- a selection of boutique hotels, each being unique in its culture, style and personality.
Located on Phu Quoc Island, Viet Nam, La Veranda has its own style, a style reminiscent of a French seaside mansion. With 43 rooms (private balconies), two restaurants, a lounge bar, swimming pool, water sport and day spa, it’s absolutely a good option for you when you travel in Phu Quoc.
Address: Ward 01, Tran Hung Dao St., Phu Quoc, Viet Nam.

La Veranda resort
La Veranda resort

I. Company’s 7Ps
Following is the company’s 7Ps : Product, Price, Place, Promotion, People, Process and Physical evidence. 1. Product a. Product variety:
La Veranda resort has 43 rooms with modern facilities, two restaurants with different type, one lounge bar and a swimming pool. All rooms are beautifully decorated and thoughtfully appointed with wireless Internet, satellite TV, IDD telephone and luxury amenities. (Mgallery_La Veranda resort Phu Quoc, 2011) b. Quality:
La Veranda resort offers you services, rooms, meals with high quality standard. It’s a 4 star’s hotel, so it’s customers are mainly high class people. c. Design:
La Veranda resort was beautifully designed and inspired by the colonial style of the past. Its style reminiscent of a French seaside mansion with comfortable and luxury facilities. Each room was decorated differently. It has 22 Deluxe rooms which was surrounded by lush tropical gardens, 15 Deluxe Villa with exotic traditional design and 6 La Veranda suite with spectacular views of the island sunsets. (MGallery , 2011) d. Packaging: 3 night for the price of 2 including breakfast. e. Sizes: La veranda resort Phu Quoc has 43 rooms, 2 restaurant with a capacity of 130 seats, Sunset bar with a capacity of 30 seats. f. Services: * Internet access: Internet at the hotel, wireless and Internet in your room. * Parking area: Valet parking, outdoor public parking, outdoor private parking, private enclosed outdoor parking, bus/coach parking area. * Laundry service: Dry cleaning and ironing. * Water Sports: Swimming ( outdoor unheated pool), kayaking, snorkelling, scuba diving center, private beach and boat excursion. * Other sports: Cycling with bike rack and bicycle hire facilities, badminton and volley ball facilities. * Spa: Massage and Jacuzzi. * Services business: Porter, fax machine, print/copy service, internet connectivity. * Services for family travel: Baby sitting on request * Safety : Fire safety system, 24 hour security staff, emergency electric generator.

2. Price:
From $215+ .The price of the resort is reduced based on the season. (Hotels in Phu Quoc, 2011).

Type of room | Validate to | Single bed | Double bed | Breakfast | Deluxe | 16 January to 30 April 2011 | 234 | 234 | Included | Deluxe Villa | | 288 | 288 | Included | La Veranda Suite Villa | | 422 | 422 | Included | Deluxe | 1 May to 31 October 2011 | 173 | 173 | Included | Deluxe Villa | | 219 | 219 | Included | La Veranda Suite Villa | | 333 | 333 | Included |
Quotation of La Veranda resort Phu Quoc, ©2011 3. Promotion: * Ads: La Veranda resort has some ads on many travel websites such as: www.vietnamhotels.vn, www.agoda.com/asia/vietnam/, http://www.tripadvisor.com/ and also on its company website. * Direct selling: When customers take the room, they give money and the resort gives them the key. * La Veranda resort also has some discount for company trip, package like stay 3 but pay 2. Lowest public prices observed over the following seven days. (accorhotels, 2011)
4. Place: * Location: La veranda resort was located in Phu Quoc Island. It just takes 3 minute to the airport (4km). For the map, please look at appendix 1. * Transport and access: Airport.
5. People:

6. Process:

7. Physical evidence:
Located in the biggest island of Viet Nam, la Veranda resort is a true piece of heaven on Earth. It has beautiful room with private balcony and beautiful sea view. La Veranda resort also

II. New market
To expand the business, La Veranda resort wants to move to a new market and the company choses Hoi An, a town oozing charm and history, having largely escaped the destruction of successive wars. (Lonely planet, 2007). 1. About Hoi An:
Hoi An is located in Quang Nam province, it’s about 30 kilometers from Da Nang city and 60 kilometers from northern Tam Ky. Known as Faifo to Western traders, from the 17th to 19th centuries, it was one of Southeast Asia’s international ports. As a result, Hoi An Old Town was a place of convergence and exchange of many cultures such as: Chinese, Japanese, Vietnamese and Portuguese. (Hoi An world heritage, 2010).
Nowadays, Hoi An Old Town is quite definitely a town of tourism with hotels, restaurants, bars, tailors and souvenir shops dominating the old center.
Cua Dai beach is just 4 kilometers away from Hoi An (Binh, 2011). This beach is very beautiful and very worthy to visit. Cua Dai beach is over 3km in length, it is a good position to open a resort with an ancient style, which is appropriate with Hoi An Old Town. So La Veranda resort may have a choice to expand its business here.
More information about Hoi An (Hoi An World Heritage , 2010): * Population: 81021 peoples. * Area: 602725 ha.
With the company’s 7ps, Hoi An is a good choice to expand the business because it has many strength: * It was recognized as a World heritage in 1999 by UNESCO (Hoi An World Heritage , 2011). * It’s a famous old town with many cultures. * Climate: tropical, it’s warm throughout the year (average 29°C), it’s hotter around months June and July and cooler around December. (vietnamtravelguide, 2011)

* Ancient architecture: It’s the only town that can protect their architecture from the destruction of the war. Hoi An ancient town is beautiful in its way and many people would love to travel to such a incredible place like that. * Cam Dai is a beautiful white sandy beach; it will attract people to come to enjoy sunshine. * Each year, the numbers of visitors to Hoi An go up really fast. In 2011, Hoi An has receives 1,234,000 visitors since the beginning of the year, up by 17.2 percent against the same time last year. (People's Army newspaper online , 2011) * Hoi An also has many traditional festival each year such as: kite festival, Quan Thế Âm festival… * It has 81 historical monument such as: Ba Le Well, Ong Pagoda, Japanese covered bridge, Old house of Tan Ky… (Hoi An, 2011).
Moreover, the need of luxury resort still increase really fast in Hoi An. This new market is suitable for La Veranda resort to open a new business here.

2. Research approaches:
We need to find out whether the French style of La Veranda resort is suitable for Hoi An or not? We also need information about the favorite foods, favorite places and other services that the tourists expect to have in a resort. So, the company will do some research. a. Market targeting: La Veranda’s resort is a 4 star’s resort, so the customers are rich people. These types of people are mainly businessperson, famous singers, actors or models. They are very busy with their business, so holiday is a very important time for them to relax after having worked so hard. So, the company must make sure that they have a happy time relaxing in the resort. b. Do research: * Secondary research: The company can buy some information about Hoi An Old Town from the government and get information from the internet or book to have the basic knowledge about Hoi An and to identify its strengths and weaknesses. The company can have some information about Hoi An’s population, number of visitors each year and the time that visitors come the most in the year. We can also get information about the tourist’s budget, how much money that they usually spend while visiting Hoi An, if they’re willing to pay for a luxury resort like La veranda or not. This kind of research doesn’t cost much and it’s really fast to get some very useful information. * Primary research: To get primary information, the company will do a focus group, then analyze information and make a questionnaire to the customers of La Veranda resort in Phu Quoc.

Step 1: Focus group: about 6 to 10 persons (Kotler, Principles of marketing, p. 135), we will let them in a gallery where room designs will be presented. Then we will bring them drinks, let them relax and discuss about the resort so that we can collect information about things that they like and dislike. We can also find out what kind of service that the customers want the most. Based on that information, we do a questionnaire research. Step2: Analyze information. Step3: Do a questionnaire research. (Kotler, Principles of marketing, p. 133) There are 10 closed-end questions and 2 opened-end question about the opening of a new resort in Hoi An. It must be easy to answer, clear and interesting (see appendix 3). These questionnaires will be given to the visitors of La veranda resort Phu Quoc with a chocolate to say thank you. And it must be given when the customers have free time (in the morning when they are having breakfast).

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...believed in. After living with Uncle Paris and Aunt Lilly for a long time things started to get easier. That is until Aunt Lilly got pregnant with my cousin Betty. This just reminded me of the little brother or sister I would have had. I tried to be happy about the baby when she came but I just couldn't. When I told Aunt Lilly she told me it was ok that I could be Bettie’s older sister. This made me a bit happier. I really did love my Aunt she was just like my mother in many ways so it was like mother was still here. So when she was taken from us I went back to being sad on the inside. To help I started to write in this Diary. And now I write in it whenever something happens. Well I must go now. Uncle will be home soon and I must see how diner is coming. Writing down what happened did help a bit. I am glad that I did. II.) Although I have written in my diary before, this is the only story that really matters. This is the true account of what happened during the time I was living with my aunt and uncle. Others may think what they please; I had a reason to do what I did. My name is Abigail Williams, I am 17 years old, I am Reverend Parris’s niece and I live in Salem, Massachusetts. I am also an orphan. And for those who don’t know what that means, it basically means that I am at the bottom of the social ladder, below me are slaves and social outcasts. Why am I so far below if I am just seventeen? Well, I am unmarried (which is a no-no), I am an orphan (not my fault), and......

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Diary Entries

...Week 4 1960s Diary Entries Witness and store own to Watts Riots Aug. 13, 1965 I am fearful of the riots that have been growing now for a couple of days. They are getting more violent and have heard that they are looting stores. I am more afraid that they may try and get into my store and take everything. There are signs that there was some looting already on this street. There are many youths, standing on the streets still littered with broken glass and debris from the previous night’s melee. The crowd stared unsuspectingly at me whenever I come out of my store to gauge how things are. Around 4 pm a car had stopped in the street, blocking traffic after being hit repeatedly by rocks and bricks. A police car raced down the street by my store, rounding up three youths. A car drove by a short time later driven by a white man and I heard someone yelled out, “It’s a white man, get him.” A barrage of bricks and rocks struck the car, knocking out windows and leaving ugly dents. The driver lowered his head from sight and accelerated. Thank goodness he was able to get away. Aug. 14 1965 Today is not looking any better than it did yesterday. More and more people are loitering in the streets. I went to go outside and heard remarks that maybe they should start looting the stores. Well I rushed back inside and locked up. I had a gun under the register that I got out so I could scare of anyone who tried to break in. A short time later, a group of about 20 young men......

Words: 838 - Pages: 4