...dollars, to the decision of final equipment purchases that could cost over a million dollars. One particular instance that I was faced with was to utilize additional space within the facility for a different imaging modality. The decision at the time was not completely left up to me, but was my responsibility to present which modality I thought would benefit the company and our patients the most, and how the best options to move forward with overseeing this project. The facility offered various imaging services such as a positional stand up MRI, nuclear imaging, ultrasounds, and high quality x-rays. The new project was to fill the additional imaging room with a service based on my analysis. The options that I had were to bring in a new device to see a different set of patients, or to accommodate the high demand of MRI’s our facility saw each day and purchase another MRI machine to enable the business to complete twice as many MRI exams. Over the course of three months I conducted various studies within the market to come to a final conclusion of the type of modality to purchase. The best option would be to be able to offer CT scans, and ultimately purchase a CT...
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...( DRAFT) An MRI (magnetic resonance imaging) scanner is an important piece of equipment that every major health institution needs to own. Doctors use the machine frequently to scan patients’ bodies, particularly in search of anomalies in the subject’s brain, spinal cord, blood vessels, heart, breasts, internal organs and bones. The scanner can detect many symptoms and warning signs of diseases, helping to provide the medical teams with early diagnoses (MRI scan, 2013). Currently, Nightingale Hospital does not have an MRI scanner, and this is affecting the institution’s operations in several ways. Firstly, physicians are sending patients to other facilities for scanning. This is causing a delay in diagnoses, as the doctors have to wait for some time before they can get the test results. Another problem with the hospital’s lack of the equipment is that it is costing the hospital a lot of revenue as other institutions profit from the patients sent there for scans by Nightingale Hospital’s physicians. The lack of an MRI scanner in the hospital is also causing a backlog at the institution due to the delay that doctors experience awaiting results from patient’s scans. The best MRI scanner for the hospital to purchase would be a Discovery MR750W 3.0T from GE (General Electric). The MR750W comes from GE healthcare latest line of MRI scanners that utilize wide-bore technology. The scanner offers advanced clinical functionality, and great image quality (GE healthcare MRI, n.d.). The...
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...Capital project Capital project section two Executive summary There is an overuse of the hospital MRI machine at the facility. The MRI machine needs to be utilized for multiple specialties including emergencies, inpatients, gamma knife, orthopedics, sports medicine. The ultimate recommendation is to add an extremity MRI scanner to the facility to relieve some of the usage of the main MRI machine. Providing this relief benefits in many aspects. The addition will provide an opportunity to expand the sports medicine and orthopedics department. A premier department that is recognized as elite, but this is just one aspect of improvement. Other improvements include the inpatient length of stay. The inpatient length of stay is above benchmarks due in part to the waiting times of the main MRI machine. This increase in length of stay also affects patient satisfaction scores. Physicians have also expressed frustrations due to the waiting times of scans to be done for diagnostic purposes and have opted their office patients to utilize the MRI scans in other departments. Retention of physicians who bring in patients is an important factor to consider in the proposed expenditure. Retention of physicians’ means retention of admissions of whom are sent bu their respective physicians. There is also the potential for liability issues related to the wait times and potential delayed acute diagnosis of medical conditions due to the wait times. This is an opportunity to relieve some of those...
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...equipped with extensive radiology and oncology equipment, specific KP medical centers will receive a state of the art MRI machine on behalf of General Electric (GE). The new MRI machine will provide more clear and accurate images for x-rays, CAT scans, ultrasounds, and nuclear medicine tests. In addition, the machine would eliminate patients having to sit or lie in uncomfortable positions to retrieve bodily images which will increase patient satisfaction. Should KP choose to trial the equipment and attain positive results, remaining KP facilities and other healthcare competitors will pursue the purchase of the new MRI machine. However, prior to committing to a new billion dollar equipment and promotion commitment, KP must engage in research to determine if the new equipment will benefit their members along with which facility would pilot the new machine. “Good research generates dependable data that are derived by professionally conducted practices and that can be used reliably for decision making” (Cooper & Schindler, 2011). Various teams will combine efforts to extract data from the hospital’s medical record to determine current and prospective volume of patients that come in requiring outpatient MRI services along with those who still utilize the services in their concurrent care. The KP Benefits department will provide the yearly data related to MRI expenses and how much insurance paid for the services. Utilizing the aforementioned data will enable KP business...
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...Question 1 - (20 marks) Deciding where to produce. Pam Engines Company produces the same power generators in two plants, a newly renovated, automated plant in Polly, and an older, less automated plant in Maddy. The following data are available for the two plants: | Polly | | Maddy | Selling price | | $150.00 | | | $150.00 | Variable Manufacturing Cost per unit | $72.00 | | | $88.00 | | Fixed Manufacturing Cost per unit | $30.00 | | | $15.00 | | Variable Marketing and distribution Cost per unit | $14.00 | | | $14.00 | | Fixed Marketing and distribution Cost per unit | $19.00 | | | $14.50 | | Total Cost per unit | | $135.00 | | | $131.50 | Operating income per unit | | $15.00 | | | $18.50 | Production Rate per day | | 400 units | | | 320 units | Normal annual capacity usage | | 240 days | | | 240 days | Maximum annual capacity | | 300 days | | | 300 days | All unit fixed costs are calculated based on a normal year of 240 working days. When the number of working days exceeds 240,variable manufacturing costs increase by $3.00 per unit in Polly and $8.00 per unit in Maddy. Pam Engines is expected to produce and sell 192,000 generators during the coming year. Wanting to maximize the higher unit profit at Maddy, Pam Engines' production manager has decided to manufacture 96,000 units at each plant. This production plan results in Maddy operating at capacity (320 units per day 300 day) and Polly operating at its normal...
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...Emad Hafiz Business Plan “Clarity Diagnostic Imaging Centers” 2267 West Medical Parkway Suite # 111 Chicago, IL 60610 Clarity Diagnostic Imaging Centers 2267 West Medical Parkway Suite # 111 Chicago, IL 60610 February 20th 2013 Dr. John Stockton 3329 Airfield Lane Miami, Florida 44342 Dear Dr. Stockton: My name is Emad Hafiz and I am the CEO of Clarity Diagnostic Imaging Centers (CDIC). From one physician to another I am confident that you too see the changes in demand in the last decade in diagnostic imaging services in outpatient and inpatient procedures. This demand is exceeding our supply of diagnostic imaging capabilities and the demand will only rise as more of the population is requiring medical attention than ever. I would like to personally extend an invitation to come in and visit our franchise model diagnostic medical imaging center that we have setup in Chicago, Illinois. This standard imaging center model is a very easy setup, with a guaranteed net income of approximately $150-200k depending on the geographical location and demand of the center. With initial startup investment costs as low as $300k (includes a onetime $100k franchising fee, royalty fee, setup fee and operations support) your investment is very well protected and return in seen within 2 years. Generating a stable income in the healthcare field, possibly close to your own practice and helping patients increase their quality of health...
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...General Electric Supply Chain in Radiology Jose Luis Rodriguez II Our Lady of the Lake University Abstract General Electric has continued to be a leader in the industry over the last hundred years. General electric not only works in the energy field, but in transportation and healthcare as well. The company has made a name for itself by providing high quality products. General Electric has been able to innovate and develop radiology equipment that has evolved with technology. The supply chain management for General Electric is an integral part in ensuring high quality is delivered to the customer in a timely manner. From idea conception, to planning, development, and delivery of product, General Electric makes sure that not only are their products a step above the competition, but also evolving as society’s needs continue to evolve. Imagination at work. Since 1878, General Electric (GE) has been one of the leading companies in innovating technology in appliances. GE continues to offer breakthrough technology not only in appliances, but in transportation, energy and in healthcare industries as well. This paper will analyze General Electric’s total quality management (TQM) processes with respect to the advances made by General Electric in the healthcare industry. Discussion will also be made about the impacts and advances General Electric has made to the healthcare industry. General Electric evolved from Thomas Edison’s home laboratory (General Electric...
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...Rebuilding the Lenovo Brand By Wei Cai According to a research report conducted by International Data Corp (Beijing) in October, 14, 2011, Lenovo has overtaken its international rivals to rise to the No.2 slot globally for the first time, the US-based research company IDC said in its latest report. Obviously, after the acquisition, it isn’t the first good news about Lenovo. Let’s look back to May, 1, 2005, Lenovo bought IBM’s PC unit for $1.75 billion, and then, it suffered a dark period. At that time, its share price languished, it lost an numerous of previous customers of IBM and it had an extensive of managerial problems between the two different cultures. At 2008, the board took actions to rebuild the Lenovo brand, and the changes appeared to be working until today. According to the Knowledge@Wharton article and based on my personal research, the actions and strategies can be separated into two parts: the internal executive strategies and the marketing strategies. Moreover, Lenovo still have some actions not mentioned in the article, there are some potential problems as well, I will present them and give my opinions in the following statement. Internal Executive Strategies Ordinating New CEO and CMO Yang Yuanqing back to Lenovo be CEO again. Yang Yuanqing, who was chairman of Lenovo's board from 2004 to 2008 and had been at the helm of the Lenovo brand building and IBM PC acquisition, one of his major achievements has been making...
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...New Service Line Development Plan Feasibility of developing an orthopedic center The needs assessment done previously shows that orthopedic cases are expected to climb by 46%, with a 30% increase in inpatient joint and spine procedures. As well, it is expected that outpatient joint and spine procedures are expected to increase by 350%. These numbers show that within the defined market area, there is a high demand for the orthopedic center. Further research shows that the other 2 hospitals that we are in direct competition with provide strong orthopedic programs; however, both facilities are private hospitals, thereby increasing the demand for a strong orthopedic program at Trinity. We are finding that because of our prime location within the community and with an expected population growth of 4% per year, our demand for a strong orthopedic program will continue to grow. Through our needs assessment, it was determined that with a well-established orthopedic center, we will be able to provide services for a majority of the orthopedic cases within the community. As well, we know that current resources will not allow us to keep up with this increase demand; therefore, it is feasible that we look to develop the orthopedic center now. The development of the orthopedic center could allow us to incorporate the international trend of spending less money and still providing quality healthcare for all citizens within the community. We could look into ways to minimize spending, while...
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...Fernan Andres Marketing 371.4 Professor Esther L. Mead December 8th, 2008 Jesse Fernandez Bradley May Markus Neumeier Lais Fabricio H Y B R I D V E H I C L ES TH E IN N O VA TI ON TABLE OF CONTENTS Executive Summary Introduction What is a Hybrid Vehicle a. Brief History and Explanation b. How it Works c. Recent Popularity and Expected Future Sales Demographics a. Age b. Gender c. Income d. Ethnicity Psychographics Green Marketing Strategies The Decision Making Process a. About the Process b. Problem Recognition c. Information Search d. Evaluation of Alternatives e. Product Choice and Outcome f. Conclusion Diffusion of Innovation a. About the Process b. Compatibility c. Trialability d. Complexity e. Observability f. Relative advantage g. Prediction of Future Diffusion Conclusion Works Cited 2 3 4 6 9 10 12 16 20 23 1 EXECUTIVE SUMMARY This is a comprehensive report that discusses the innovation of the fuel efficient and environmentally friendly hybrid vehicle, which types of consumers purchase them and suggests certain Consumer Behavior concepts that explain why they are becoming so popular. The report begins with a brief explanation of the vehicles history along with a short explanation of how the vehicle operates. It also explains how the impacts of our economy and the environment have created a new wave of popularity and demand for the hybrid. It then transitions into the demographics and psychographics segment of the hybrid target market: age...
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...Global electronics manufacturing company for original equipment manufacturers. It was the first electronics manufacturing services industry in 1977. Solectron's first customer designed and distributed an electronic controller for solar energy equipment. The name "Solectron" was a portmanteau of the words "solar" and "electronics". The company was acquired by Flex on October 15, 2007. Solectron was established in 1977 to provide outsourced manufacturing services to third parties. It was a major manufacturer, but you would have not found its name on any products. The company was the world´s premier supply chain integrator, with $18.7 billion in annual revenue. However, the economic downturn of 2001 hit the company hard. Also, while revenue for the first quarter of fiscal 2001 were twice that of the same quarter in the previous year, quarter-to-quarter revenue decreased each quarter during fiscal 2001, with a 27 percent decrease from Q2 to Q3. The stock had fallen 77 percent from it is high, and market capitalization was just 40 percent of annual revenue, and the company had laid off 20000 of it is 80000 workers and closed facilities. The electronic manufacturing services industry The electronic manufacturing services industry grew out of a large number of small jobs shops that manufactured assemblies for clients. Clients OEMs, would often use these shops to increase their own production skills, or to offload production that did not contribute to their competitive advantage...
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...For example, the development of pacemakers caused a delay because of physiological differences between animals and human beings. Many medications that appear to be safe and successful in animals fail in human trials that can cause major harm or death. According to the U.S Food and Drug Administration, “a study from 2004 found that 92% of drugs from clinical trials following animal testing fail to be approved” (Capaldo). With some being approved, half are withdrawn or renamed because of serious or dangerous impacts. The U.S spends at least $16 billion dollars a year for animal testing from citizen’s cost, which includes nourishment, shelter and purchasing animals from breeders costing more than $8,000 each. Because experiments need to gather and analyze information to ensure that there is no harm, the process is overall time-consuming. There are different approaches that are significantly less expensive but effective alternatives such as genetic testing methods and computer...
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...PART II INSTRUCTOR’S NOTES ON TEXT CASES CASE GUIDE CHAPTER CASE | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 1–1 Starbucks – Going Global Fast | X | X | | X | X | | | | | | X | X | | | | | | | | 1–2 Nestlé – The Infant Formula Incident | | X | X | X | X | | | X | | | X | X | | | | | | | | 1–3 Coke and Pepsi Learn to Compete in India | | | | X | X | X | | | | | X | X | | | | | | | | 1-4 Marketing Microwave Ovens to a New Market Segment | | | | X | X | | | | | | X | X | | | | | | X | | 2–1 The Not-So-Wonderful World of EuroDisney | | | | X | | X | X | X | | | X | | | | | | | X | | 2-2 Cultural Norms, Fair and Lovely, and Advertising | | | | X | X | | | X | | | X | X | | | | | | | | 2–3 Starnes-Brenner Machine Tool Company – To Bribe or Not to Bribe | | | | | X | | X | | | | | | | | | | X | | | 2-4 Ethics and Airbus* | | | | X | X | X | X | | | | | | X | | | | | | | 2–5 Coping with Corruption in Trading with China | | | | | X | X | X | | | | | | | | | | | | | 2–6 When International Buyers and Sellers Disagree | | | | | | | X | | | | | | | | X | | | | | 2-7 McDonald’s and Obesity | ...
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...University of Phoenix Material Week One Health Care Financial Terms Worksheet Understanding health care financial terms is a prerequisite for both academic and professional success. This assignment is intended to ensure you understand some of the basic terms used in this course. Complete the worksheet below according to the following guidelines: In the space provided, write each term’s definition as used in health care management. You must define the term in your own words. In the space provided after each term’s definition, summarize a health care management scenario that illustrates the importance of the skill, concept, procedure, or tool to which the term refers. In the scenario, you may wish to consider the following: o Why is the skill, concept, procedure, or tool necessary for accurate record keeping, operational efficiency, excellent patient services, employee management, regulatory compliance, reducing costs, forecasting, and so forth? o What successes are enabled by an adequate understanding or appropriate application of the skill, concept, procedure, or tool? o What risks or failures are associated with an inadequate understanding or inappropriate application of the skill, concept, procedure, or tool? Save the completed worksheet as a Microsoft® Word document with your name in the file name. Submit the file to your instructor. Worksheet Submitted By: Melissa Nelson |Term |Definition...
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...9. Using the product/market expansion grid (Ansoff Matrix), how would you go about expanding the sales of Red Bull? Criteria: Market Penetration , Market Development, Product Development, Diversification. (10) Market Penetration: An increase in sales can be made through new promotions or a wider range of adverts and advertising platforms, that will increase the consumption of Red Bull. With minor changes to their product, for example the taste, different flavours, Red bull will also meeting their consumers need for variety. Although I believe that Red Bull already has a very firm market share, as Red Bull was the highest selling energy drink in the world, with 5.387 billion cans sold in 2013, there is still a lot of competition in the energy drink market, like Monster , Red Bull will also need to look into a rewards program to make sure they keep their loyal customers and to attract new customers to the brand. Expansion to other markets, such as Asia and Japan, which has a high percentage of youth, will also help increase Red Bull sales. Market Development: Red Bull can vary their current product and introduce it into a new market by making their product low cost. Different geographical markets can be targeted locally and abroad, to reposition Red Bull as the drink of choice. A variety of sales channels can be used to target different groups of people, for example instead of selling the product in retail shops , the product can be bought online and shipped/couriered to...
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