Premium Essay

Qantas

In: Business and Management

Submitted By jhawarmegha
Words 4229
Pages 17
INTRODUCTION
Qantas is the acronym of the Queensland and Northern Territory Air Services. Qantas is the world's second oldest airline and was founded in the Queensland outback in 1920. It is Australia’s largest domestic and international airline and is recognised as one of the world's leading long distance carriers. It has pioneered services from Australia to North America and Europe. The Qantas Group today employs approximately 32,500 people and offers services across a network spanning 182 destinations in 44 countries (including those covered by codeshare partners) in Australia, Asia and the Pacific, the Americas, Europe, the Middle East and Africa. [16]

The Qantas Group’s main business lies in the transportation of passengers via two complementary airline brands – Qantas and Jetstar.

The Sub-divisions of the brands are shown in the figure below:

In addition to the airline brands, the Qantas Group operates Qantas Frequent Flyer and Qantas Freight. The Group has additional equity interests in airline and airline-related businesses. Qantas is also a partner with Australia Post in two jointly controlled entities: Australian air Express and Star Track Express, a national road freight business. [12]

The Qantas Group’s long term vision is ‘to operate the world’s best premium airline, Qantas, and the world’s best low fares carrier, Jetstar.’ [13] To achieve this, the Group is focused on five key elements: * Safety is our first priority * Right aircraft, right routes * Customer service excellence * Operational efficiency * Two strong complementary brands : Qantas and Jetstar

The airline businesses, grouped under the Qantas and Jetstar brands, are:
-Qantas -Jetstar
-QantasLink -Jetstar Asia
-Jetstar Pacific

Qantas Airways | Parent Company | Qantas company | Category | International | Sector | Airlines | Tagline/...

Similar Documents

Premium Essay

Qantas

...Qantas Airways STRATEGIC DIRECTION * Qantas Airways Limited may have won the capacity war between itself and Virgin Australia, but the cost has been considerable. The company now needs to consider drastic measures that were previously out of the question, such as selling low cost carrier Jetstar or its highly profitable loyalty programme. Much of Qantas Airways Limited’s future, however, is in the hands of the Australian Parliament, and whether or not it dismantles the 1992 Qantas Sales Act to allow majority foreign ownership. KEY FACTS Summary 1 Qantas Airways Limited : Key Facts Full name of company: | Qantas Airways Limited | | | Address:  | 10 Bourke Road, Mascot, New South Wales 2020, Australia | Tel:  | +61 (02) 9691 3636 | Fax:   | +61 (02) 9490 1888 | www:  | www.qantas.com | Activities:  | Operator of a scheduled airline, a low cost carrier, air freight carriers and a loyalty programme | Source: Euromonitor International from Australian Stock Exchange, Qantas Annual Report Summary 2 Qantas Airways Limited: Operational Indicators | 2011 | 2012 | 2013 | | | | | Net sales  | A$14,894 million | A$15,724 million | A$15,902 million | Net profit  | A$552 million | A$95 million | A$192 million | Number of employees  | 32,490 | 33,600 | 33,265 | Source: Euromonitor International from Qantas Annual Report COMPANY BACKGROUND * Qantas is publically traded on the Australian Stock Exchange, but with limitations that were imposed on......

Words: 1498 - Pages: 6

Free Essay

Qantas

...A JETSTAR flight is being investigated for flying too low on approach Hemi Te HooRi Sat, 18/08/2012 - 19:21 Sat, 18/08/2012 - 19:21 The Australian Transport Safety Bureau (ATSB) is investigating, saying the two-pilot crew of the Airbus 320 had an incorrect descent profile selected and descended below the minimum safe altitude on the morning flight from Auckland to Queenstown on July 16. Jetstar said although the flight landed safely in clear conditions, the airline was taking the incident very seriously and was working with the bureau. "The pilots reported that on approach an incorrect autopilot setting resulted in the aircraft going off its pre-determined track." The aircraft dropped to 1920m for a short time when it should have been flying at 2225m. "This never put the aircraft in danger and the incident didn't trigger any cockpit alerts. The pilots realised the error and corrected it promptly," a Jetstar spokesman said. The two pilots, who had a combined total of 23,000 hours' experience and had been flying to and from Queenstown for the past two years without incident, reported the incident to Jetstar and to the Civil Aviation Safety Authority (CASA), Australia's equivalent of the New Zealand Civil Aviation Authority. Under a treaty between Australia and New Zealand, CASA was viewed as the air safety regulatory body for Jetstar. The growth in scheduled flights worldwide continues again in February with airlines providing 5% more flights. In line with the......

Words: 1501 - Pages: 7

Premium Essay

Qantas

...$50billion. The company is currently looking to diversify and invest into Qantas airlines a company worth approximately $22billion but currently not in the best economic state, suffering substantial losses. The company budget of $500million allocated for this investment needs to be thoroughly reviewed before making any further decisions. The report looks at several factors relating to Qantas airlines and the implications and changes to these factors if Colourful Corporations decides to investment in this company. The issues which may affect this investment decisions are Qantas global strategy, staffing policy, labour union issues, outsourcing of maintenance services, global marketing and advertising strategy, use of global logistics, sustainability, foreign ownership, prospects related to financial status, share price and national sovereignty matters. Due to time constraints this report identifies 1. Qantas global strategy; 2. Global marketing and advertising strategy and 3. Sustainability as the 3 main drivers of reasoning behind the possible investment decision of Colourful Corporation.  Aim The aim of the report is to advise the CEO on the Qantas global strategy, global marketing and advertising strategy and sustainability issues relating to Qantas airlines and the implications of these changes to Colourful Corporations if the company decides to investment in this company.  Factors 1. Qantas Global Strategy The global strategy refers to expansion of......

Words: 524 - Pages: 3

Premium Essay

Qantas' Global Strategies

...EXECUTIVE SUMMARY As everyone knows, Qantas is Australia’s largest airline, which is also one of the biggest global airlines in the world. It is committed to creating a reputation for safety, operational reliability and considerate customer service. All of these reputations have been playing a vital role in attracting increasing passengers to be loyal to Qantas. Consequently, Qantas has been becoming one of Australia’s most successful companies in aviation industry. With the rapid development of other competitors in aviation industry around the world, however, some challenges had been generated that Qantas has to overcome. Additionally, the key challenge for Qantas is about its global strategy, which is extraordinarily critical to determine the future of Qantas in the global aviation industry. To exactly and effectively understand Qantas’ global strategies, this report will be divided by five parts that could gradually make sense of the importance of global strategic management. Firstly, it will briefly introduce the history and growth of Qantas airline. Then this report will explain how Qantas’ global strategy operates. After that, it is going to analyze the nature and drivers of the company global strategies. Last but not the least, this report will analyze the challenges facing the global strategy and give some suggestions to overcome these challenges. More importantly, it emphasizes the importance of global strategic management for all companies in the world, not only...

Words: 2573 - Pages: 11

Free Essay

The Future of Qantas

...Ryan, P. 2014, 'Qantas: what's the future for the flying kangaroo?', ABC News, 16 March, viewed 20 April 2014, Qantas: What's the future for the flying kangaroo? For most ABC correspondents, boarding a Qantas 747 or perhaps more recently a Qantas A380 is often the first memory of a usually hard fought but ultimately exciting post overseas. Packing up your life in Australia, farewelling families and friends, while feeling the pressure to hit the ground running to win over critics back home, can fade temporarily in that unreal world of long haul travel - even better if your seat allocation is at the pointy end. Qantas of course was once an essential part of overseas jaunts for business and government travellers - and for many Australians, boarding the "flying kangaroo" was welcome comfort that felt like home. But as aviation has become a globalised business, badly damaged by the terrorist attacks of September 2001, Qantas like most national carriers has struggled to maintain its once iconic status. Greater competition, cheaper seats, and savvy travellers who expect more for less while venting their opinions on sites like TripAdvisor - means profit margins have narrowed. And in recent years, Qantas has been making heavy losses on its international business. Now its once lucrative domestic business is under pressure and Qantas is in a loss making war to maintain its 65 per cent market share over Australian skies. Its chief rival, Virgin Australia - which began as a cut price...

Words: 831 - Pages: 4

Premium Essay

Qantas Hr Strategy

...Qantas Airways Limited HR Strategy FY14/15 Introduction Founded in the Queensland outback in 1920, Qantas has grown to be Australia's largest domestic and international airline. Registered originally as the Queensland and Northern Territory Aerial Services Limited (QANTAS), Qantas is widely regarded as the world's leading long distance airline and one of the strongest brands in Australia. Our airline brand operates regional, domestic and international services and is forever expanding, it is for this reason we are constantly seeking passionate, driven and enthusiastic people to join our friendly team. We employ over 30,000 people with approximately 93 per cent of them based within Australia. Qantas Airways Limited is committed to growing and developing their HR departments and within the next 12 months will: * Establish themselves as the best employer in the aviation industry in Australia. * Will maintain a positive and joyful employment experience across all offices, airports and aircrafts for all current and future Qantas employees. HR Strategy The Qantas Airways Limited HR strategy supports and lays the foundations of the organisations vison and mission. It will be analysed and measured by the success of a number of key programs focusing on the following areas of people management: * Culture and Behaviour * People and Structure * Recruitment and Retention * Reward and Recognition * Learning and Development * Systems and......

Words: 1663 - Pages: 7

Premium Essay

Qantas vs. Virgin

...Table of Content Executive summary 2 1. Analysis of macroeconomic and industry conditions affecting Virgin and Qantas in airline company industry. 2 2. Using Capital Asset Pricing Model to analysis two companies. 3 2.1 Risk-free interest rate 3 2.2 Market expected return 3 2.3 Beta 3 2.4 Expected return for two companies’ stocks using CAPM model 3 3. Comparative Equity Valuation – Qantas versus Virgin 4 4. Key financial ratios 5 4.1 Profitability Analysis 5 4.1.1Return on Asset (ROA) 5 4.2 Market price 5 4.2.1 Price-to-Earnings Ratio 5 4.3 Liquidity Analysis 6 4.3.1Current Ratio 6 4.4Debt and Long-term Solvency 6 4.4.1 Interest Coverage 6 4.4.2Leverage 6 4.5 overall analyses 6 5. An evaluation of firms’ strategic choices with the goal of creating shareholder value 7 6. Recommendation 7 Reference 8 Appendix 9 Executive summary Virgin and Qantas airline are two really important airlines in the aviation sector in Australia that listed on the Australian Securities Exchange. During our report, firstly, we analysis the Global and Australian macroeconomic environment, also including industry conditions affecting Virgin and Qantas in airline company industry. Secondly, a capital asset pricing model analysis is given for two companies’ stocks. Next part is the comparison of the Virgin and Qantas airline by the equity valuation. Then, there are some key financial ratios analysis of this two airline from the profitability analysis,market price,liquidity......

Words: 4033 - Pages: 17

Free Essay

Qantas - Redundancies in Cairns

...expense of importing both labour and products. For this purpose however, we will be primarily looking toward the prevalent employment issue surrounding Qantas Airlines. Of late, there has been much media attention placed upon this matter and particularly who will be specifically affected by anticipated business structure alterations and cost saving measures presumed to be put in place in the near future within the internationally acclaimed organisation. Qantas Airlines are looking to areas of the country that don’t necessarily make the desired level of profit for the company as a whole and are also reducing the amount of useless company bases located both internationally and within Australia. Of particular interest and concern are job losses that will take place within the coastal city of Cairns. It can be noted from the article provided that not only are Qantas performing these redundancies very severely but also in an insensitive and unaccommodating manner. Currently, 110 Cairns employees will lose their permanent full – time positions to redundancy. Qantas staff were to attend an hour long meeting at the Reef Hotel Casino on the 27th of February where the following announcement was made; “Employees have two and a half months to move to a major Qantas base of their choice or accept a voluntary redundancy payout.” A Qantas spokeswoman announced that the closure was due to a reduction of flights to Cairns over the past...

Words: 1775 - Pages: 8

Premium Essay

Qantas Case Study

...QANTAS CASE SUDY ACG31- Auditing Theory and Practice Assignment 2 Word Count 2,682 QANTAS INHERENT RISK FACTORS (Question 1) 1. There is an inherent risk relating to the accuracy of an account balance of Property Plant and Equipment which is compose of freehold land, buildings, leasehold improvements and aircraft and engines. Aircraft and engines represent 70% of the total account balance of Property Plant & Equipment that is $12,341M (Annual Report 2008, p.75). The accumulated depreciation which accounts for 60% of total aircraft cost suggests the possibility that some aircraft are already obsolete as in the case of Dash 8 100 series aircraft which will retire by August 2008 (Commonwealth Securities Ltd 2008). In addition, according to a media release dated 18/7/08, Qantas will retire up to 22 older aircraft from its fleet of 228 (including announcements previously made)(Commonwealth Securities Ltd 2008). It was also reported that Qantas will proceed with its major fleet re-equipment program of new and more fuel efficient aircraft such as the A380 and B787 due to rising oil and fuel prices (Qantas Airways Limited n.d.b) This is an indication that the property plant and equipment is overvalued due to the possibility of obsolescence of some older aircraft and engines thereby resulting to material misstatement of the account balance of Property, Plant and Equipment. Physical examination of the aircrafts......

Words: 3197 - Pages: 13

Premium Essay

Qantas Case Study

...Introduction QANTAS is operating mainly domestically and internationally in air transportation company for various types of travelling, such as leisure and business, cargo and logistics facilities as well as support operations which includes: information technology, catering, ground handling, engineering and maintenance (Qantas Annual Report, 2013). Qantas Group also has dual brand strategy. It operates under Jetstar Airline, as a subsidiary. Jetstar is operating under a low-cost business model and it competes with local market airlines, such as Virgin Australia and Tiger. As for the Qantas airlines, it is positioned as a premium full-service carrier, providing hi-end experience for business class and corporate customers. They all have a major influence on the business, its strategy and therefore its performance. This business strategy gives Qantas Group its quite unique and competitive advantage situation of having two well known companies in the superior and low fares segments at the Domestic and International markets (Qantas Annual Report, 2013). The demographics of Australia is taking optimistic atmosphere within the business with the increase of Generation Y and retiring Baby boomers. Schedules become more significant over service quality in current constantly changing business environment around the world. Also, with the rise of ecological concern, consumers are searching for eco-friendly transport methods. However,...

Words: 2349 - Pages: 10

Premium Essay

Qantas South Africa Expansion

...1.0 Introduction Since 1920 Qantas Airways has offering air transportation services for the general public. Qantas Airways Limited was founded in Queensland (Qantas Airways). The aim of this report is to analyse and give recommendations for Qantas Airways in order to expand their flights to South Africa. Qantas is not manufacturing any products in South Africa, they only offering transportation services by airplane in order to help people travel to South Africa easier. In order to operate effectively, Qantas needs to have a skilled workforce and an advanced information technology. They need an advanced information technology to keep their data and online system on track, also a skilled workforce because Airline Company need to have employees that understand well about how airline system works. 2.0 Political Environment 2.1 Government stability South Africa corruption ranked was recorded at 64 out of 183 countries and at 4.1 score out of 10. South Africa corruption score was increase since 2008. Corruption watch stated that in 2008 South Africa corruption score is at 4.9 and increasing to 4.7 in 2009, 4.5 in 2010 and until 4.1 in 2010, 10 is the least corrupt and 0 the most (Corruption Watch). 2.2 Government and contribution ACSA has allocated R5.2-billion to an infrastructure expansion programme for the three main airports at Johannesburg, Cape Town and Durban International, as well as at seven smaller......

Words: 1766 - Pages: 8

Premium Essay

Qantas Airlines Business Report

...Qantas Airlines Business Report Established in 1920, Qantas is the world's 11th largest airline and the 2nd oldest. It was founded in the Queensland outback as the Queensland and Northern territory Aerial Service (QANTAS) Limited, by pioneer aviators Hudson Fysh, Paul McGinness and Fergus McMaster. Qantas was a former government owned business; it did not view profits or efficiency as its prime goal. In 1993 a 25% stake was sold to British Airways. Qantas was privatised in 1995 and has had to adopt management practices to overcome both internal and external influences and had to change its narrow-minded culture. Although Qantas is primarily a passenger airline, air freight is also an integral part of its core business. Other Qantas operations include catering, tourism and E-commerce devoted to transport and air travel. Qantas has undertaken significant changes over the last decade to cope with internal and external factors such as the terrorist attacks on September 11, 2001 which effectively reduced the demand for international travel. Qantas initially reduced its international travel flying capacity by 11%. Fortunately, the collapse of Ansett which halted domestic competition in the Australian aviation industry which had dropped the bidding price war for consumer finances, softened the blow on September 12, 2001. The source of change: The factors that had caused Qantas to change were that Qantas had to become: • A more competitive, efficient and profitable business with...

Words: 1716 - Pages: 7

Premium Essay

Strategic Management on Qantas Airway

...Qantas Airway Strategic Management BUSM 3125 Group Assignment 2 Jonathon Reid Sindra Hao Ming Lee – S3301727 Table of Content Executive Summary 3 Background Information 4 SWOT Analysis 5 PESTEL Framework Analysis 6 Porter’s Five Forces Analysis 9 Qantas’ Strategic Capabilities 12 VRIN Model 14 Qantas’ Value Chain 16 Qantas’ Generic Strategies 17 Conclusion 19 Reference List 20 Executive Summary This report is going to provide a fundamental analysis inboth external and internal factors that influence Qantas Airway in competing in the aviation industry. The PESTEL framework is applied to identify how issues in the political, economic, social,technological,......

Words: 3099 - Pages: 13

Premium Essay

Qantas Annual Report 2011

...Building a stronger Qantas Annual Report 2011 4 6 8 10 14 16 22 31 49 110 120 Chairman’s Report CEO’s Report Financial Performance Board of Directors Information on Qantas Review of Operations Corporate Governance Statement Directors’ Report Financial Report Sustainability Report Financial Calendar A STRONG PERFORMANCE IN CHALLENGING CONDITIONS THE QANTAS GROUP IN 2011 In 2010/2011 the Qantas Group reported a strong result in a complex and challenging global operating environment, with increased revenue across all business segments. The result was achieved while overcoming a series of natural disasters and operational disruptions, and despite the underperformance of Qantas’ international business. THE AVIATION INDUSTRY IS CHANGING THE QANTAS GROUP IN 2011 The Qantas Group faces a unique range of challenges and opportunities. We are in a strong position to address the challenges and realise the opportunities – but we must take decisive action, as we have throughout our history. SAFETY IS ALWAYS THE QANTAS GROUP’S FIRST PRIORITY WE INVEST $1.5 BILLION IN AIRCRAFT MAINTENANCE EACH YEAR SAFETY FIRST From our response to the QF32 incident to the risks posed by volcanic ash disruptions, we never compromise on the highest standards of safety. A safety-first culture across the Group ensures that risks are identified and addressed swiftly and decisively. We invest hundreds of millions of dollars in training to ensure that when incidents do occur our people......

Words: 63992 - Pages: 256

Premium Essay

Strategic Management-Qantas and Jetstar Airlines

...Name Professor Corse Date Qantas and Jetstar Airlines Table of Contents 1.0 Introduction………………………………………………………………………………2 2.0 Strategies that Jetstar Airlines want to Execute……………………………………….....2 2.1 Market Conditions………………………………………………………………........2 2.2 Immediate Priorities…………………………………………………………………..4 2.3 Reshaping and Broadening Jetstar Airlines…………………………………………..3 2.4 Earning and Rewarding Loyalty……………………………………………………...3 3.0 How the Strategic Choices by Qantas Affect Human Resource Planning……………….4 4.0 Change to Workplace Laws……………………………………………………………...4 5.0 Impetus for Modification of Employee Relations……………………………………….5 6.0 Human Resource Planning………………………………………………………………6 7.0 Recommendations for Developing Human Resource Strategies………………………..8 8.0 Conclusion……………………………………………………………………………….8 Works Cited…………………………………………………………………………………9 Strategic Management 1.0 Introduction Strategy formation is critical designing, emergent learning, and intuitive visioning. It is concerned with perpetuation as well as transformation and involves social interaction, personal intuition, cooperative, and conflictive. Strategic management has to feature synthesis before negotiating during the process and after programming. All these things must respond to what may appear to be a demanding environment. Decisions relating to employment relations strategies are often likely to be viewed differently from strategic considerations of various organizations. This......

Words: 2203 - Pages: 9