Sampling and Data Collection Plan
QNT 561
December 21, 2015

Sampling and Data Collection Plan

As part of a business research plan for Doctor Digital I will develop a sampling plan which will help prove the significant research question “Is there a significant relationship between cell phones features and cell phone unit sales? “ This research focuses on Doctor Digital Watch, a feature of the DD 6X cell phone, has a direct correlation to the increase in sales of the DD 6X cell phone. Assuming the number of new cell phone features are the motive behind the increased sales, and the expected number of Doctor Digital cell phones sold based on the number of new features. The relationship demonstrates two variables, independent and dependent.
The focus on targeting a selected group of 384 returning customer and new customers. Every purchase will include incentives for the completion of an online survey. Each target group will be linked to two separate sites with independent questions. The following questions will be included in the online survey:
Return Customers * Age? a) 15-25 b) 26-35 c) 36-45 d) 46-55 e) 56+

* Gender? a) M b) F

* How long have you used our products? a) Less than 1 year b) 1-2 years c) 2-5 years d) 5-10 years e) 10+ years

* Which product do you use? a) Smart Phone b) Smart Watch c) Other

* How often do you purchase a new or upgraded cell phone? a) Every year b) 1-2 years c) 2-5 years d) 5+ years

* Please rate your overall satisfaction? a) Poor b) Average c) Good d) Excellent

New Customers * Age? a) 15-25 b) 26-35 c) 36-45 d) 46-55 e) 56+

* Gender? a) M b) F

* Please list your previous product manufacture?

* What influenced your decision to switch?

* How