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Qrt Task 2

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True Haven: Online Business Expansion Proposal
Western Governor’s University
E-Business QRT2: Task 2
February 19, 2014
Erika Maschino

The type of shopping cart used, whether customers can use it easily and it suits the needs of the business, will determine how successful the business is with their e-commerce sales. Being a service oriented business, True Haven will not have much of a stocked inventory for purchase. However, they may sell logo branded items or books. There are many options available for shopping cart software or programming. Open source shopping carts, which can be free, or a low cost paid service, are more customizable than others but have little or sometimes costly support service. Hosted shopping cart are easier to use, can be flexible in the design and come with support services due to the fact this is a paid service. A mix of open source and hosted shopping cart would fit True Haven, the organization not being a high product seller and a non-profit organization, therefore does not have the technical support staff on hand to support any option that would require such a need. The shopping cart chosen should be visually appealing, non visually appealing ones can deter people from making purchases on the site. The shopping cart should be user friendly as well, each button can easily be determined to what it does, and which to click for what. The shopping cart also needs to be secure. Customers will not want to input their credit/debit card information without knowing that there are measures being taken to keep their financial information safe.
Fat.Free.Cart is a free shopping cart service that works with Paypal and Google Wallet (formerly Google Checkout). This option would be an easy and still affordable for the organization. The only cost incurred for the organization would be the business membership/service fees of Paypal and of Google

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