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Qrt2 Task 1

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Submitted By dramsrt10
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QRT Task 1
Company name: Christian Heating and Cooling (CHC)
A1. Viability of product or service
Customers need a business with the knowledge and expertise to install and service air conditioning systems. The company will work on all systems to include commercial and residential customers. Our expertise will lie in refrigeration (medium and low temp), air conditioning, and heating.
We are launching this website for several reasons. This will allow us to more effectively communicate with our current and potential customers. It will also allow us to more effectively compete with our competitors, while allowing us to gather information through surveys, questionnaires, and emails. Lastly, we can offer our customers another means of payment for services, making us that much more accessible to our customers.
A2. Current Online Competitor
Summers Plumbing, Heating and Cooling (http://summersphc.com/) Slogan: “The difference is our service.”
Online presence Online tool for scheduling appointments Simple Website Informational Easy to navigate Same theme used throughout Impersonal
No slogan Promotions buried and links hard to find Social media links below the fold
Broad Ripple Service Experts (Formerly Broad Ripple Heating) (http://www.serviceexperts.com/Locations/IN/Broad_Ripple_Service_Experts_Indianapolis_IN_46220.aspx) Name Change Online scheduling tool More complicated website Not cluttered Promotion “on the fold” and on a scrolling Flash header Intuitive links Services outlined on landing page “Hover” tabs with embedded links Social Media links below the fold
ARS (http://www.ars.com/) Online scheduling tool Simple-looking website Overwhelming when viewing “hover” tabs Many services offered Deals offered above the fold Customer testimonials offered below the fold Wide-ranging service offering...

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