Premium Essay

Qrt2 Task 1

In: Business and Management

Submitted By renny160
Words 3811
Pages 16
4 March, 2013

Renado Prince

Student ID: 00239705

MBA, Management & Strategy/E-Business

rprinc2@my.wdu.edu

QRT2

Mentor: Tony Risner

Marketing Plan

Renado Prince QRT2 Task 1

Western Governors University

A1. Viability of Product or Service
XXX Trucking has existed since 1973. It’s most productive year was 1998. This was largely due to its strong reputation as a reliable hauler plus its being a minority business. XXX is a minority owned business which has in the past enabled it to win a bid for a multi-million dollar project which boosted its return on investment far above expected. Since that time (1998), XXX Trucking’s business has declined annually, while its competitors have maintained some level of success. XXX Trucking has very little online presence, while a few of its competitors share more online exposure. XXX Trucking advertises by word of mouth and the Yellow Pages. XXX Trucking has not has not invested any funds towards promoting the company in 15 years.

Placing XXX Trucking on the internet is the next logical step in the advancement of the business. Online in the form of a company webpage is the cheapest and most accessible form of promotion for the company. The ability to be found on the World Wide Web by potential customers such as construction businesses, land developers and excavators can only bolster XXX Trucking’s ROI.

The service offered by XXX Trucking is localized trucking and hauling of dirt, rock, debris, and other unpackaged bulk construction or development material for roadways, construction sites and excavation areas. The Cape Fear area of southeastern North Carolina is a growing residential, tourist and agricultural area. Construction, land development, excavation for old and new marinas along with beach re-nourishment presents a thriving market that shows

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