The business I have decided to use in this study is a family members Jumping Balloon business. I decided on this business because at this time he does not have an online presence. His main source of marketing is word of mouth and other traditional methods of advertising. The main method of advertising, other than word of mouth is the use of flyers on car windshields and door to door cold calls.
Viability
I believe that with the right online presence, the business could increase return customers, expand its current core business market, and also reach new customers. The business could also expand into other areas of the party rental business to include the sale of decorations, the sale of invitations, ice, table and chair rentals and possibly catering. These changes to the business’s way of marketing could take it from a seasonal business to a year round business, increasing revenue without a substantial outlay of capital for marketing. The market demand for this service is seasonal, but strong. With the right online presence and marketing strategy this business has the potential to do very well. By implementing an inexpensive, but well designed and thought out web site there every reason to believe that this company will have the potential to increase revenue and expand services. This type of business is not viable for global sales, but because of the proximity to the Mexican border international sales is a strong possibility. A web site provides 24 hour access for potential customers. Using a web site also provides an opportunity to reach new and past customers easily and inexpensively with the use of Twitter and Facebook. Additionally, using social media can provide feedback to the company which if implemented can increase customer satisfaction. Maintenance costs of the web site are relatively low and quickly implemented. Also, the use of Search