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Qualitative Research

In: Business and Management

Submitted By ljnhlove94
Words 2131
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4/02/2015

The rationale for qualitative research Qualitative strategies Types of qualitative methods



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Qualitative sampling Quality control

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Inductive view of relationship between theory and research o theories and concepts emerge from the data

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Emphasis on words/text rather than numbers Systematic exploration of social phenomenon Description and analysis of social situations A “holistic” understanding Flexible and iterative research method

Exploring a problem Identifying perceptions of a problem Identifying relevant interventions Investigating feasibility, acceptability & appropriateness of solutions Developing suitable information, education & communication Complementing quantitative data by helping to interpret it Designing more valid survey instruments

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Qualitative techniques not based on numbers Accrual of large amounts of information about a few cases (people, organisations, facilities, programmes, locations) Data used: when the focus of the research is on meaning and feelings (although these can also be studied quantitatively) when working inductively when the researcher accepts that the concepts, terms and issues must be defined by the subjects and not by the researcher in advance when interaction between members of a group is of interest.

Research problem

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Concept

Concept Concept



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Inductively developed theory

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4/02/2015



“Qualitative researchers believe that since humans are conscious of their own behaviour, the thoughts, feelings and perceptions of their informants are vital” (Burns‟, 2000). The…. “methods used by qualitative researchers exemplify a common belief that they can provide a „deeper‟ understanding of social phenomena than would be obtained from purely quantitative data” (Silverman, 2000)



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