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Qualitative & Quantitative Research Designs

In: Business and Management

Submitted By bwatokko
Words 428
Pages 2
The qualitative analysis of an investment can include the company's business practices and ownership structure, management and incentive programs, research and development, products and services, competitive strengths and weaknesses, capital intensity, and accounting policies while the quantitative research on the other hand is conclusive in its use, as it tries to quantify a problem and understand how prevalent it is by looking for projectable results to a larger population.
Why use quantitative research designs over qualitative research designs
In the case of a new business, the aim of carrying out the research is to understand the consumers and market structure in relation to whether the business will actually be able to survive in the given area.
Taking this into consideration, it will be advisable to make use of quantitative research designs over qualitative as; * It provides a measure of how many people think, feel or behave in a certain way in relation to the services or goods being provided by the company and statistical analysis is then used to determine the results. * This can aid in being aware of how many of the customers support a change in the company line, in terms of their product or services and if they support it so as to determine whether a business case for making the change should be put in place. * This would also analyze why the customers behave as they do and what barriers to the business there may be to their changing of that behavior.

The two main methods used are; * Probability Sampling. * Nonprobability Sampling

Why use non probability sampling over probability sampling
For new businesses, the management would be more likely to concentrate on a given area to analyze the market share and consumer behavior in order to establish whether...

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