...1.0 Executive Summary Formally known as Apple Computer Inc., this company was founded April 1, 1976. In January of 2007, the word “Computer” was removed from its name to reflect on its shifted focus towards consumer electronics. Being the World’s Most Valuable Brand today Apple manufacturers a host of hardware products such as the iPhone, iPod, Mac, and as if that isn’t enough they offer quite a bit on the software side as well such as their iOS6 and services such as iTunes. The purpose of this Marketing Plan focuses on the iPad through implementing various marketing strategies and innovations to improve sales and increase its tablet market share. We have found these goals to be attainable through enhancing the iPad’s features. More specifically by making it Adobe Flash compatible, the addition of a USB port, along with an expandable memory slot. 2.0 Situation Analysis Apple’s mission is to be committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Currently Apple holds the title of, “World’s most Valuable Brand.” It is evident that being committed to bringing the best personal computing experience to all its customers is paying off. Focusing on the company’s most recent addition to its products, the iPad; we would like to come up with new features to not only boost sales...
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...TGI FRIDAYS MARKETING PLAN Marketing BUS319 DeVry University Online Table of Contents Page Executive Summary 3 * Company History 4 Strategic Focus and Plan……………………………………………………………………………………………………………………………4 Mission Statement 5 Goals 5 Competitive Advantage 5 Situation Analysis 6 SWOT Analysis 6 * Industry Analysis……………………………………………………………………………………………………………………6 Competitor Analysis 7 Company Analysis 7 Customer Analysis 8 Market-Product Focus 9 Marketing and Product Objectives 9 Market-Product Grid 9 Target Markets 10 Points of Difference & Positioning 10 Marketing Program 11 Product Strategy 11 Price Strategy 12 Promotion Strategy 12 Place Strategy 13 Financial Projections 14 Break-even Analysis 14 * Financial Projection 15 Organization 17 Implementation Plan 18 Evaluation and Control 19 Possible Deviations 19 Possible Solutions 19 Conclusion 20 References...................................................................................................................................................21 Executive Summary TGI Friday will strive to be the top casual dining food chain in the world. We aim to have our guest experience a great meal, in a fun lively atmosphere, at an affordable price. As times have changed TGI Fridays must change to accommodate there changing customers. Fridays will introduce an...
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...slide use your keyboard arrows) 3 Start… Your team’s objective is to manage a company, analyze its historical reports and design a strategy for the near future (the next 1 year and 3 months). The company is quoted in the stock exchange and the measure of success achieved by the management team is: • The stock value at the end of each period, and of course at the end of the competition. When the team starts, a historical report is made available. This report contains the results of the last five quarters. Briefing Global Management Challenge (to go to next or previous slide use your keyboard arrows) Return to topic list 4 Start… Management The first step is to organize your Team. • The Team organization will most probably influence the quality of decisions and the results obtained. • You must appoint a Team Leader (often referred to as the Chairperson or General Manager) and allocate a team member responsible for each of the following areas: • Marketing, Production, Human Resources, and Finance Teamwork is an important part of the competition. A well organized...
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...in the first quarter. Why did I consider this as a turning point? We could start our business without buying any market research, but with the help of this research we could found out lots information about the computer prices in all regions of the world and could make a better decision about product design and cost. From the $500,000 which we received from the Headquarter we invested $49,000 of that on market research in the first quarter. Our company e-board decided to buy market research in every quarter. With the production of the first laptop we decide to introduce our company to the market and officially start our business. In the third quarter we opened our sales offices in the two regions, Toronto and Chicago. We spent $218,000 for these offices. Beside the sales offices, advertisement is another big biggest turning point for every product. We spent $80,877 on our product ads. Our result in the fourth quarter was good. We had 16 percent of market share and our product was customers’ first choice in one of our targeted segments, Travel. 16 percent of the market share is not a small issue, but for a company that has the goal to achieve 50 percent of the market share it is not satisfactory. We decide to add a new brand to our products to attract more customers in our other targeted segment Workhorse. So we designed a desktop with a reasonable price and this change could increase our market share from 16% in fourth quarter to 26 % in the fifth quarter. Surprisingly...
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...Marketing Plan for “Nirdosh” EXECUTIVE SUMMARY NIRDOSH’s idea came to Mr. Natvarlal Bhavsar owner of Maans products – India Company a family possessed business holding headquartered at Ahmadabad which originally runs a biri manufacturing unit and a marketing enterprise from 2 decades. NIRDOSH is a unique non tobacco smoking stick which is used as substitute for normal cigarette but having no harmful characteristics of smoking rather providing additional health benefits. The production was carried out with 30-40 labour workforces manually by hands. NIRDOSH got health certification from medical bodies claiming numerous health benefits. The brand tag line was to curb the habit of smoking by simply smoking a different cigarette. NIRDOSH was sold in one main outlet in Ahmadabad and through VPP. Free samples of product were distributed and door to door selling was done to make awareness about NIRDOSH. The annual average sales were 1.4 lakhs per annum. A packet consisting 10 sticks was Rs2.5 subsequently increased to Rs5 per packet. The major constraints were the financial sources for the company which were tried to generate by contacting friends, government and local leaders. The attempts were made to get orders from outside countries to boost the sales of NIRDOSH. SITUATION ANALYSIS The business scenario for NIRDOSH can be analyzed by using the SWOT analysis tool in this case. Strength – It is an innovative product with proven health benefits, so at present there is no competitor...
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...Business and marketing strategy fundamentals Course code Course title Business and marketing strategy fundamentals Type of course Compulsory Level of course Graduate Department in charge Graduate School Year of study 1st Semester Fall Number of credits 10 ECTS; 56 hours of class work, 210 hours of selfstudy; 2 hours of consultations Lecturer Benas Adomavičius & PhD. Neringa Ivanauskienė Date of the course XYZ Prerequisites Undergraduate diploma in social sciences Form of studies Friday/Saturday Language of instruction English/Lithuanian Course description Business and marketing strategy are critical components of business success since strategic issues and possibilities arise in all sectors. Important aspects are not only the company’s positioning in relation to its market, but also the technological development, the supply of labour, political developments in society and other factors relevant for how organizations manage their business. 1 2013 Fall semester To a large extend strategic work is about understanding these factors and reinterpreting them so that they become assets rather than restrictions. Business strategy and marketing management concepts and techniques are studied. The course serves as an opportunity to develop skills for environmental and market analysis, understanding of the major business and marketing strategy issues, formulating business and marketing strategies and tactics. Course aim Students are going to discover knowledge...
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...Company G 3-Year Marketing Plan Assessment Code: CHV1 Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 7 Price Strategies 8 Place Strategies 8 Promotion Strategies 8 Tactics and Action Plan 8 Product Action Plan 9 Price Action Plan 9 Place Action Plan 9 Promotion Action Plan 9 Monitoring Procedures 10 Introduction Company G has become a well established, highly rated & trusted brand by consumers. Company G prides itself on the innovation of new electrical appliances that provide convenience and improves the quality of consumer’s lives. Our new product, the SmartCooker, makes is convenient and makes life simpler by allowing customers with busy lives to come home to a home cooked meal. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” Product Description and Classification Our new product, the SmartCooker, is a current and modern version of the Crock Pot. The new SmartCooker interacts with an app with any smart device. The app...
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...Universität Zürich Institut für Strategie und Unternehmensökonomik Lehrstuhl für Services und Operationsmanagement Dr. Patricia Deflorin Operations Management: A supply chain Approach (UE) Simulation Manual 1 Inhaltsverzeichnis I. Introduction to Marketplace ................................................................................................ 5 II. Game Scenario .................................................................................................................... 6 III. How To Win ....................................................................................................................... 7 IV. Table 1-1: Decisions to be Made by Quarter ...................................................................... 9 1. Chapter: Player Activities ................................................................................................. 11 1.1 1.2 1.3 1.4 Functional Organization of the Executive Team ................................................................... 12 Goals and Strategic Direction ................................................................................................ 14 Company Name ..................................................................................................................... 15 Executive Briefings ................................................................................................................ 15 2. Chapter: Market Research.....................................
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...Writing a great marketing plan doesn't have to be a headache. I recommend a simple plan, broken down into five sections, that's easy to write and follow. If you're creating your marketing plan for in-house use, you can bullet the sections and make the writing as brief as possible. Content matters most--not your writing style. Here's how to write a five-part plan that works as hard as you do: Section 1: Situation Analysis This introductory section contains an overview of your situation as it exists today and will provide a useful benchmark as you adapt and refine your plan in the coming months. Begin with a short description of your current product or service offering, the marketing advantages and challenges you face, and a look at the threats posed by your competitors. Describe any outside forces that will affect your business in the coming year--this can be anything from diminished traffic levels due to construction if you're a retailer or a change in law that could affect a new product introduction if you're an inventor, for example. Section 2: Target Audience All that's needed here is a simple, bulleted description of your target audiences. If you're marketing to consumers, write a target-audience profile based on demographics, including age, gender and any other important characteristics. B2B marketers should list your target audiences by category (such as lawyers, doctors, shopping malls) and include any qualifying criteria for each. Section 3: Goals In one page or...
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...Company G 3-Year Marketing Plan Assessment Code: 318.1.5-06-15 Student Name: Bob Reichardt Student ID: 000315522 Date: 02/10/2014 Mentor Name: Janie Chromacak Version: 1.1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s 5 Forces Model 5 SWOT Analysis 6 Strengths 7 Weaknesses 7 Opportunities 8 Threats 8 Market Objectives 9 Product Objective 9 Price Objective 9 Place Objective 9 Promotion Objective 9 Marketing Strategies 10 Product Strategies 10 Price Strategies 10 Place Strategies 11 Promotion Strategies 11 Tactics and Action Plan 11 Product Action Plan 12 Price Action Plan 12 Place Action Plan 12 Promotion Action Plan 12 Monitoring Procedures 13 Introduction Company G is an established leader and innovator of electronic home appliance design and manufacturing. The company’s reputation for high standards and quality is well established within its specific marketplace. Company G’s successful reputation is due in large part to an engineering staff renowned for their ability to think outside the box, often regarded as pioneers at the forefront of product innovation, design and excellence. Once again, our engineers step outside the box and with great foresight, introduce an electronic device that will revolutionize the monitoring and care of new infants in the home. Baby...
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...Company G 3-Year Marketing Plan Assessment Code: MKT-VZT Student Name: xxx Student ID:xxx Date: 12/09/2014 Blend and Go Blend and Go Mentor Name: xxx Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 6 Opportunities 6 Threats 7 Market Objectives 7 Product Objective 7 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies 7 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 9 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10 Introduction Company G is a reputable electronics company that is well established. It has high research and development standards with extensive testing on products before release. Company G also boasts great relationships with suppliers and retailers. I am excited to announce the introduction of Company G’s first foray into the small electronics market with the Blend and Go, a revolutionary household blender that enables consumers to blend and go! Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product Company G’s Blend and Go is a dynamic...
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...Company G 3-Year Marketing Plan Assessment Code: VZT1 Table of Contents Introduction 3 Mission Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies 6 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Tactics and Action Plan 7 Product Action Plan 7 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 8 Introduction Company G is introducing a new product in the XG line of products. It encompasses many of the features used in the ceramic heating elements of other XG small appliances. It is the XG Flat Iron. It is a new innovation in beauty. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The XG Flat Iron is the elite of all small appliances for hair. It is made from the highest quality ceramic and heating elements available on the market. The XG Flat Iron is fully heated and ready to use in less than 10 seconds for superior convenience. It straightens all types of hair with an anti frizz technology that is unavailable with any...
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...Main Title: Evaluation of Marketing Strategies at General Mills Matthew Swygart Indiana Wesleyan University Instructor: Scot Squires 31 May 2015 To recognize when a product may be transitioning to another stage, “The competitive frame of reference defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. The range of a company’s actual and potential competitors can be much broader than the obvious. For a brand to grow by entering new markets, a broader or maybe more aspirational competitive frame may be necessary to reflect possible future competitors. In fact, a firm is more likely to be hurt by emerging competitors or new technologies than by current competitors” (Kotler & Keller, 2012, p. 130). Business and growth strategies for food categories that General Mills, Inc. partakes in are highly competitive; “their main competitors have substantial financials along with a large marketing budget and other resources. Not only are they competing with the competitors in the market but also having to divide their market share with generic products produced by grocery wholesalers. To grow in the market segment General Mills, Inc. plans to increase their media spending in order to have stronger brand recognition with their products. They also plan to grow through the multiple joint ventures they participate in. they have a 50 percent equity interest in CPW, which manufactures ready-to-eat cereal products in more...
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...Company G 3-Year Marketing Plan Assessment Code: Mkt1 Student Name: Rhonda Wilson Student ID: 000165977 Date: May 25, 2009 Mentor Name: Khirstin Hadley Table of Contents Introduction Error! Bookmark not defined. Mission Statement Error! Bookmark not defined. Market Objectives Error! Bookmark not defined. Target Market Error! Bookmark not defined. Product Objective Error! Bookmark not defined. Price Objective Error! Bookmark not defined. Place Objective Error! Bookmark not defined. Promotion Objective Error! Bookmark not defined. Competitive Situation Analysis Error! Bookmark not defined. Consumer Product Classification Error! Bookmark not defined. Analysis of Competition using Porter’s 5 Forces Model Error! Bookmark not defined. SWOT Analysis Error! Bookmark not defined. Strengths Error! Bookmark not defined. Weaknesses Error! Bookmark not defined. Opportunities Error! Bookmark not defined. Threats Error! Bookmark not defined. Marketing Strategies Error! Bookmark not defined. Product Strategies Error! Bookmark not defined. Price Strategies Error! Bookmark not defined. Place Strategies Error! Bookmark not defined. Promotion Strategies Error! Bookmark not defined. Tactics and Action Plan Error! Bookmark not defined. Product Action Plan 7 Price Action Plan 7 Place Action Plan 7 Promotion Action Plan 7 Monitoring Procedures Error! Bookmark not defined. Mission Statement: Our mission is to provide top quality...
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...Company G 3-Year Marketing Plan Assessment Code: Mkt1 Table of Contents Introduction Error! Bookmark not defined. Mission Statement Error! Bookmark not defined. Market Objectives Error! Bookmark not defined. Target Market Error! Bookmark not defined. Product Objective Error! Bookmark not defined. Price Objective Error! Bookmark not defined. Place Objective Error! Bookmark not defined. Promotion Objective Error! Bookmark not defined. Competitive Situation Analysis Error! Bookmark not defined. Consumer Product Classification Error! Bookmark not defined. Analysis of Competition using Porter’s 5 Forces Model Error! Bookmark not defined. SWOT Analysis Error! Bookmark not defined. Strengths Error! Bookmark not defined. Weaknesses Error! Bookmark not defined. Opportunities Error! Bookmark not defined. Threats Error! Bookmark not defined. Marketing Strategies Error! Bookmark not defined. Product Strategies Error! Bookmark not defined. Price Strategies Error! Bookmark not defined. Place Strategies Error! Bookmark not defined. Promotion Strategies Error! Bookmark not defined. Tactics and Action Plan Error! Bookmark not defined. Product Action Plan 7 Price Action Plan 7 Place Action Plan 7 Promotion Action Plan 7 Monitoring Procedures Error! Bookmark not defined. Mission Statement: Our mission is to provide top quality appliances that will become the global brand of choice. Company G was established by top designers...
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