Premium Essay

Quatas

In: Business and Management

Submitted By wastinglove89
Words 7700
Pages 31
Title: Qantas and Emirates Alliance Strategy

Course Name: Strategy Development and Initiatives Course Code: MGMT20112

Course Coordinator: Daniel Abell Lecture Name: Daniel Abell Tutor: Daniel Abell

Students: Ruth Calasan s0235265 Tracy Nguyen s222275 Felipe Gutierrez s0234289

Due Date: 19/08/2013 Date Submitted: 26/08/2013

Word Count: 3500 Words

Executive Summary
Last 06 September 2012, Qantas had entered a 10-year partnership with Emirates that will go beyond the code-sharing and collaboration in terms of coordinated pricing, sales, and scheduling and benefit-sharing model which aims to jointly deploy one or more resource combinations. An in-depth analysis has been done on what are the internal and external factors that influence Qantas to form an alliance with Emirates. These factors are:

         

Deregulation of open skies creating economic environment and open equal opportunities for all air carriers Excessive capacity, fuel cost, foreign currency exposure and threat of new entrants. Changes in customer taste and destinations, power of customers and growth of airlines alliances. Heavy investments in railways and telecommunication tools Consumer protection and passenger rights Growing percentage of global emission Airport slots allocations Similarity of resources and services such as Singapore Airlines and Cathay Pacific Improving services for better price Improving power of negotiation between the alliance and suppliers

During the analysis of the case, a number of opportunities were found and related with the internal and external forces where these opportunities were viewed as factors to generate a competitive advantage in the market:  Forming a 10-year partnership with Emirates to gain access with their resources and collaborate to see what it is capable of. These resources are usually scare, no direct substitute, and...

Similar Documents

Premium Essay

Quatas Airways

...QANTAS AIRWAYS, AUSTRALIA Introduction: Qantas Airways is saddled with high operational cost due to high fuel cost and lower levels of global airline traffic. To achieve customer intimacy and operational excellence, and remain competitive, Qantas Airways have to introduce new technology to replace its 30 year old date center which might be operating on legacy systems. Need for New Systems. It is worth noting that the airline industry has much been impacted with “disruptive technology”. Travel reservations, bookings, and seat assignments are all done on line. Sales of traditional tickets are things of the past, giving way to online electronic ticketing and instant kiosk check-ins. These create more convenience to the customer as much as cost reduction to airlines. To compete in 21st century airline industry, Qantas must invest in new technology to remain competitive. Outsourcing If Qantas decide to outsource, there are important factors that must be considered, they are;- -Determine the data security level-outsourcing involves personal, confidential and sensitive information of both customers and employees; the company loses control of such information to the outsourced company. -Data maintenance- The company must decide who have control over modifying the data security, and making upgrades and other changes it believes are necessary to meet the ever-changing data security requirements (and measures needed to combat the modern hacker) in today’s world. -Data......

Words: 388 - Pages: 2

Premium Essay

Business Communication

...Convenience Sample A convenience sample is one of the main types of non-probability sampling methods. A convenience sample is made up of people who are easy to reach. Consider the following example. A pollster interviews shoppers at a local mall. If the mall was chosen because it was a convenient site from which to solicit survey participants and/or because it was close to the pollster's home or business, this would be a convenience sample. Let’s say that a researcher and professor at a University is interested in studying drinking behaviors among college students. The professor teaches a sociology 101 class to mostly college freshmen and decides to use his or her class as the study sample. He or she passes out surveys during class for the students to complete and hand in. This would be an example of a convenience sample because the researcher is simply using subjects that are convenient and readily available. This sample would not be representative of all college students and therefore the researcher would not be able to generalize his or her findings to all college students. The students enrolled in the sociology 101 class, for example, could be heavily weighted toward a certain characteristic (mostly freshmen, for instance). While the results of this study could not be generalized to the larger college student population, the results of the survey could still be useful. For example, the professor could use the results to refine certain questions on the survey or come......

Words: 1417 - Pages: 6

Premium Essay

Business Strategy of Selling Beauty Products

...A. ACCOUNTANT (v)—one trained in the management of financial records and reporting of the financial aspects of an organization. -Ac-coun-tant –syllabi.-(kount’tant) --ant; replacing late Middle English accomptant < Middle French, Old French acuntant, present participle of acunter to account --Bill Shannon’s career began as a trainee accountant with Hutton, turner, law son, now part of earns& young ACCOUNTING—the science of prov. Meaningful information about a company’s finances as a tool for manage Pronoun.-(ac-count-ing) –sylla.-\ə-ˈkau̇n-tiŋ\ --Accounting profession is quite influential in Hong Kong. -. ANNUITY (N)—a type of life insurance contract that guarantees periodic payments to the insured at some future time, usually retirement. -(- An-nui-ty) -syllabi (\An*nu"i*ty\,). -; late Middle English < Anglo-French annuité, annualté < Medieval Latin annuitās, equivalent to Latin annu ( us ) yearly (derivative of annus  year) syllabi. -itās -ity -- The term annuity is used in finance theory to refer to any terminating stream of fixed payments over a specified period of time. ASSET (N)—any item of value, often descriptive of the strong point of a person or company. The property of a person or bus available for discharge of debt. -- Anglo-French, Old French asez enough. See assai -as·set- -syllabi.\ˈa-ˌset also -sət\ -- Assets acquired by taxpayers whilst resident outside the......

Words: 5026 - Pages: 21

Premium Essay

Marketing Research

...CHAPTER 1 INTRODUCTION Introduction The network services first enter Malaysia in the early 1990s during the management of former Prime Minister, Tun Dr. Mahathir Mohamad. The network service which perceived to be some kind of policies that may favor the political supporters was not accepted by some parties. Hence, the service was constraint to gain acceptance by public and did not had any improvement. After the Asian financial crisis which hit Malaysia on year 1997-1998, a new era of market was transformed. A standalone policy and regulatory body known as the Malaysian Communications and Multimedia Commission (MCMC) was formed to bring new length of transparency and public liability to technology sector administration. Since then, broadband connections were widely spread in the market. For example, 1700 broadband connections were provided in approximately 800 libraries and expanded to public location where Internet can be found at most towns. As the government keep pushing toward the development of a broadband society, a large total number of broadband connections of all kind increases from 19,000 to over 200,000 in year 2002. While in year 2004, the government determines to set an amount of RM 800 million to build and improve broadband connectivity at countryside and outskirt. As Malaysia pushing ahead to create a broadband society, broadband service provider can grab this opportunity and promote the service to the consumer. Malaysia has been continuously......

Words: 10726 - Pages: 43

Premium Essay

Marketin Principle

...Marketing Principles Lecture Notes 31/7/2014 Marketing Process Create value for customers and build customer relationships Capture value from customers in return 1. Understand the marketplace and customer needs and wants. 2. Design a customer driven marketing strategy 3. Construct an integrated marketing program that delivers superior value 4. Build profitable relationships and create customer delight 5. Capture Value from customers to create profits and customer equality Create value for customers and build customer relationships Capture value from customers in return 1. Understand the marketplace and customer needs and wants. 2. Design a customer driven marketing strategy 3. Construct an integrated marketing program that delivers superior value 4. Build profitable relationships and create customer delight 5. Capture Value from customers to create profits and customer equality Figure 1.1 Figure 1.1 To explain the various elements of the marketing process, we must first understand the steps in the marketing process. There are five steps in the marketing process and each step consists of many elements. Figure 1.1 present a simple five step model of the marketing process. In the first four steps, the first three steps lead up to the four and most important step; building profitable customer relationships. The fifth (or) final step involves capturing value in return in the form of current and future sales, market share, and profits by treating superior customer value the......

Words: 14782 - Pages: 60

Free Essay

Air Canada

...MỤC LỤC LỜI MỞ ĐẦU 5 A. GIỚI THIỆU CÔNG TY AIR CANADA 6 I. TỔNG QUAN VỀ CÔNG TY 6 II. LỊCH SỬ HÌNH THÀNH VÀ PHÁT TRIỂN 7 1. Từ khi thành lập đến năm 1988 7 2. Từ năm 1990 đến năm 1999 7 3. Từ năm 2000 đến 2003 8 4. Từ năm 2004 đến nay 8 B. PHÂN TÍCH SỨ MỆNH, VIỄN CẢNH VÀ GIÁ TRỊ 10 I. SỨ MỆNH 10 1. Định nghĩa kinh doanh 10 2. Tham vọng 10 3. Các giá trị cam kết 10 3.1. Cam kết cho khách hàng: 11 3.2 Cam kết cho nhân viên: 12 3.3 Cam kết cho cộng đồng: 13 3.4 Đối với bên hữu quan khác: 14 II. VIỄN CẢNH 15 1. Giá trị cốt lõi 15 2. Mục đích cốt lõi 15 3. Hình dung tương lai: 15 C. PHÂN TÍCH MÔI TRƯỜNG BÊN NGOÀI 17 I. PHÂN TÍCH MÔI TRƯỜNG TOÀN CẦU 17 1. Tăng trưởng kinh tế và tăng trưởng vận tải hàng không: 18 2. Giá dầu biến động 18 3. Tình hình bất ổn chính trị 20 4. Biến đổi khí hậu toàn cầu 20 II. PHÂN TÍCH MÔI TRƯỜNG VĨ MÔ 21 1. Tác động của đổi mới công nghệ ( thuộc môi trường công nghệ) 22 2. Nhân tố bảo vệ những tác động của sự biến động chính trị 23 III. PHÂN TÍCH MÔI TRƯỜNG NGÀNH 25 1. Phân tích tính hấp dẫn của ngành 25 1.1 Khái niệm về ngành vận tải hàng không 25 1.2 Mô hình 5 lực lượng cạnh tranh 26 1.3 Các nhóm chiến lược trong ngành 32 1.4 Chu kì ngành hàng không 33 2. Động thái của đối thủ cạnh tranh 35 3. Nhân tố then chốt thành công của ngành 35 4. Lực lượng dẫn dắt thay đổi trong ngành 37 D. PHÂN TÍCH CHIẾN LƯỢC CÔNG TY 40 I. CHIẾN LƯỢC CÔNG TY 40 ...

Words: 20427 - Pages: 82