...Good morning, I’m Samantha Reid and this is my colleague Emily Harvey Fraser Coast Queensland, where nature comes alive… How many of you knew this was the brand slogan for the Fraser Coast before you commenced this subject?? Just a show of hands… So not a lot of you But more importantly does this draw you in? Does it capture you and make you want to visit the Fraser coast? Our question today… is it possible to have one brand slogan that is suitable for all of the different segments that Fraser coast tourism is targeting? NEXT SLIDE To really be able to answer this question we need to look at some important contributing factors. What is a slogan and why is it important to a destination brand? What is the current situation for Fraser Coast’s Tourism industry? What does the Fraser Coast have to offer? And Who are the market segments? NEXT SLIDE What is a brand slogan? “A Slogan is a short phrase that communicates descriptive or persuasive information about a brand” NEXT SLIDE Slogans are particularly important when it comes to differentiating a destination from its competitors. A destination slogan should be memorable and it should tie in with the overall positioning of the brand. Slogans can be an incredibly effective tool and when used correctly consumers will be able to identify a destination and its brand from the slogan. NEXT SLIDE This image is a really great way to illustrate the importance of a Slogan. Slogans are a shadow for the brand,...
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...The Stolen Generations The term “Stolen Generations” is used for the Children of Australian aboriginal and Torres Strait Islander, most of the children were under 5 years old, who were taken from their parents by the Australian government and Church. They were separated from their parents and lived in dormitories or with foster parents. It is referred to “stolen generations” because it happened for many decades and several generations were affected. It is believed that these forcibly removals happened from around 1900s until 1970s. Approximately 100.000 children were stolen during that time. They had less contact with their parents or even didn’t know whether their parents were still alive or not. Nowadays, many of them are still searching for their families. There were many reasons to justify the Australian government actions includes to give them better living conditions because their aboriginal parents would only neglect them, to convert their beliefs into Christian by moving them from the cultural influence of indigenous people and to give them better education. However, the truth is, there was an assimilation policy that aboriginal people would die out if they have children with white Australians for generations and a fear of miscegenation by full-blooded aboriginal people. The term “Stolen Generations” is used for the Children of Australian aboriginal and Torres Strait Islander, most of the children were under 5 years old, who were taken from their parents by the Australian...
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...(b) Habitat: Bennett’s Wallabies primarily live throughout the coastal forests of eastern and southern Australia and Tasmania. They could also be found in New Zealand and Bruny Island. Their habitat ties are environments that include open areas, brush areas, rock outcroppings and forests. (c) Food: Wallabies are herbivores. Their diet is mainly made out of grasses, shrubs, and bushes. Wallabies have large jaw room and large teeth which makes it easier for them to chew their food. Bennett’s wallabies are mainly nocturnal which means that they eat during the night. During the day they rest so that they could have enough energy at night. (d) Population: There are a lot of different species in the same genera. Some examples are the Tamar wallaby and the swamp wallaby. Similarities between these animals are that they belong in the same family and both live in Australia. Some differences are that swamp wallabies have a lighter shade of color than Bennett’s wallabies. There are about 67 species. Bennett’s wallabies are not currently increasing but they are not in endangerment either. (e) Reproduction: The gestation period for a Bennett’s wallaby is a total of 30 days. The wallaby offspring are carried in the wombs. After they give birth they keep them in their pouches until they are old enough. Bennett’s wallabies breed very easily especially when they are in captivity. They usually have one baby per year. They refer to their offspring as a joey. At about 7 months the joey begins to...
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...The steps I would take to understand Aboriginal culture is to go back and do some reading on the stolen generation, massacres, loss of their land and try to understand how Mel would feel meeting with me as a white person and how I could make him feel comfortable to open up to me during our sessions. I would try to understand the link between alcohol abuse and offending and the impact it has on the Aboriginal people by looking up as to why the statistics are so high with alcohol abuse. By understanding that alcohol abuse, racism, loss of land and traditional culture, home life, poverty could be the causes as to why Aboriginal Males are in jail. I would need to be careful about how I approach and talk with Mel about his home life and his alcohol abuse as I wouldn’t want to come across as offending his culture and the way they do things. I would build a good connection with my client Mel by talking about his family and show him that I am interested in his background and a little bit about what his family have been through, I would make it clear that I am here to help him through these tough times and that he can be completely honest with me as I will not take offences nor will I take away his trust. While he is talking to me about his family and their background I would try and put myself in his shoes by thinking what if that was my family that had been through all of this, what if I was taken away from my parents or what if my family got everything taken away from them and had nothing...
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...world. They have saved and helped 100,000 of thousands of koalas. They were founded in 1927 by the clarkson family. They started as a small safe place for koalas. Now they are the biggest koala sanctuary in the world. It also is a sanctuary for kangaroos, enchiladas, wombats etc. now they make an income of 9.3 million dollars a year which all goes to protecting koalas. They get all the money from tourists visiting the sanctuary. Koalas are also one of the smarter mammals in the world. Because they have territory grounds, communication ways and opposable thumbs .They are considered to be smarter than dogs and even some humans @ me . Koalas are amazing interesting complex creatures that are sadly endangered they are being targeted by the busy tourism of australia, zoos , construction and other things. People are donating their lives and time to saving them but unless we all make a difference we all change and try. Nothing is going to happen and these beautiful amazing complex animals are going to go extinct and it will be too late to do anything. Bibliography; “Koalas” nationalgeographic.com National Geographic Society 2017 May 7th 2017 http://www.nationalgeographic.com/animals/mammals/k/koala/ “Koalas” SanDiegozoo.com San Diego zoo global 2017 May 1st 2017 http://animals.sandiegozoo.org/animals/koala ...
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...2nd Assignment Explain the importance of education and training and health to the indigenous community of Australia. What is the evidence on closing the gap in these areas with the non indigenous community? Assess the implications of your results for employment, income and hence the standard of living? Introduction It is very important to provide better education training and health facilities to the indigenous community of Australia for the prosperous economy of the country. These are the fundamental elements to get higher productivity, to create more employment opportunity following by the higher income level with higher HDI of the country. It is important to share in the prosperity of the nation. Providing Indigenous Australians with the education, skills and support to find and keep meaningful work, and to build financial self-reliance, is a crucial part of the Australian Government’s long-term vision for closing the gap in Indigenous disadvantage. The participation of indigenous Australians is important to have the opportunity to contribute for a strong economy and economic independence and security for indigenous Australian and to their families and their community. If there is a participation of indigenous Australians in the education along with workforce and business, it will leads to similar levels in employment and income level between Indigenous and non-Indigenous Australians. Consequently, increased participation of indigenous Australians will contribute to strengthening...
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...Mount Isa residents are more likely to binge drink than their Gold Coast counterparts, according to figures released by the Australian Bureau of Statistics. Because of its large mining workforce there is a binge drinking culture. So says Jordan Hawke, executive general manager of insurance company Asteron Life, which analysed data for the Australian Bureau of Statistics for The Sun Herald. “Workers in Mount Isa are in that younger age group – they work two weeks on and two weeks off,” Mr Hawke said. “When they get it off they get it on.” Many of the miners are employed by Mount Isa Mines, owned by Xstrata Copper. In February, the Federal Government recognised a need to combat binge drinking in the Mount Isa and Cloncurry areas handing over $278,981 to the Cloncurry PCYC for the Chill Out project. But Mount Isa Mayor Tony McGrady says Mount Isa does not have a problem with binge drinking. “The incidences of drunkenness is limited and there is no evidence that binge drinking takes place among adults in this city,” Councillor McGrady said. “Mount Isa is one of the oldest mining communities but we are a very sophisticated community. “The vast majority of people in Mount Isa drink in moderation.” Cr McGrady was skeptical of the ABS figures and questioned their validity. “Why are we spending taxpayers’ money on these inquiries; can’t the money be put to better use?” he said. “People who make these comments cause a lot of damage in communities. Show me the...
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...Develop and Manage Marketing Strategies Task 1 Marketing Plan 1) Defining Business My new travel business is Frazer Island Tour this tour is a day tour, this tour is for those who would like to see more of Fraser Island In comfort. You will experience the sheer beauty, precious eco-systems, unique Fraser Island wildlife and tranquillity of one of the world's great natural playgrounds... Fraser Island, the world's largest sand island. Explore the greatest view of Frazer Island while relaxing and enjoying the beach activities. Swimming in fresh-water lakes, bright as jewels ringed by white sandy beaches, walking through tall ancient rainforest growing in sand, four-wheel driving along a beach flanked by strikingly coloured sand cliffs to find a ship wreck. 2) Describing Product This Tour includes * Cruise aboard a luxurious air-conditioned catamaran boat * 4WD on the bush * Guided bush walking * Swimming, beach activities * Morning & afternoon teas * BBQ lunch * Cruise starts from and off CBD point * Fully licensed Features * Explore the greatest view of Frazer Island * Relaxing and enjoying the beach activities * Swimming in fresh-water lakes, * bright as jewels ringed by white sandy beaches * Walking through tall ancient rainforest growing in sand, * four-wheel driving along a beach flanked * Strikingly coloured sand cliffs to find a ship wreck. This cruise leaves from CBD point...
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...Aboriginals and Torres Strait Islanders | April 3 2016 | | | Introduction Australian Aboriginals and Torres Strait Islanders are one the oldest communities of the Australia. About sixty-eight percent of Aborigines and Torres Strait Islanders live in the urban area of Australia like Queensland and New South Wales. Rest of the population resides in the remote areas of Australia. The recent surveys show that the population of aborigines and Torres Strait Islander are having a serious health issue of increasing mental illness (Busfield, 2012). Also, the rate of suicide is getting high amongst them. These people have a traditional view towards their health; they don’t just associate it with a person, but with the whole community and spiritual, social and emotional well-being of the whole community. The Australian Government and the health department are working hard to overcome the problem of mental disorder and high rate of suicide amongst the Aboriginals and Torres Strait Islanders (Whitlock, Wyman & Moore, 2014). Factors that are associated with mental disorder and suicide When a person is socially and emotionally unwell, and there is a remarkable change of behavior and thinking it is known as mental illness. According to a health survey in 2008, about thirty-one percent of Aborigines and Torres Strait Islanders aged above fifteen years were suffering from psychological distress of high level. Which was twice in comparison to non-aboriginals. This survey measured...
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...Australia struggles to bring equality to its indigenous population This article starts by showing us some graphs that represent four different pledges of the “Closing the Gap” commitments made in 2008. The first graph shows the pledge of closing the life-expectancy gap within a generation by 2031. In this graph the blue dots represent the non-indigenous population and the red dots represent the indigenous population. We can see that this target is not on track because, even though the red lines are increasing in a very little measure, it is not enough to close the gap between the indigenous and the non-indigenous, whose life expectancy rate is around 11 points higher. The second graph represents the target of halving the gap in mortality rates for indigenous children under five within a decade by 2018. If we compare the distance between the two dots in 2008 we can see that the difference was very big (100 non-indigenous, 240 indigenous), but today this gap reduced in a great amount because it went from a difference of 140 points to 70 in 10 years, and it still has two more years to keep decreasing. The third pledge shown in the graph is halving the gap for indigenous students in reading, writing and numeracy within a decade by 2018. This target is marked as unclear because the percentage of year-5 students at or above minimum national standards went up around five points, which is not enough to halve this gap. The last graph shows the objective of halving the gap in employment...
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... Aboriginal and Torres Strait Islander peoples are an integral part of Australia, both our history and culture, yet as a Non-Indigenous Australian Aboriginal and Torres Strait Islander peoples often feel very foreign to me. My family is not of indigenous decent and I have little interaction with those who are, as such my views on Aboriginal and Torres Strait Islander peoples are shaped entirely from what I have learned at school, or have heard from people around me. This in the past has led to very narrow views and a complete lack of understanding about Aboriginal and Torres Strait Islander peoples. My local area does not contain much ethnic variation, so racism (although often subtle) is prevalent, growing up I never thought much about the odd derogatory comment I would hear about Aboriginal and Torres Strait Islander peoples until I eventually repeated them to my mum and learned why these comments were inappropriate, I am very lucky that my family is well travelled so those comments were not tolerated by my family, although I know this is not the case for everyone. I knew making these comments was wrong, but I never really understood why until I started school and Indigenous culture was part of the curriculum in most of my classes. Surprisingly, the things that I learned in school did not improve my opinion on Aboriginal and Torres Strait Islander peoples, not to say that I thought badly of them, I really had no opinion as a result of not knowing anyone of Indigenous decent...
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...Introduction I am interested in this topic as I am curious as to why there is such a significant difference between Caucasian health and that of an Indigenous Australians. This topic will look into the rate of kidney failure of Indigenous Australians who live close to major centres compared to those that live remotely. Research can be done by looking at reports produced by the government or other organisations, opinion pieces from medical professionals involved in the field of kidneys and statistics that show the difference in renal failure in different parts of Australia. Further research could potentially be done into why this occurs and what are some resolutions. Refinement of Question I started with the broad topic of medicine. I choose this as it had interest to me and I have family member involved so this will make access of interviews and research easier. I had also had in the back of my mind I would like to do something involving medicine. I made the voyage into class and started to draw up my mind map, brainstorming various aspects of medicine. Many of these could have been viable options but I was most interested in Health. I started to branch off health and look at various parts like muscles or lungs. Mum then made the suggestion that I maybe look into the field of kidneys. For a brief moment I was confused thinking it's such a foreign organ to me. I then realised that my uncle is involved with renal transplants. “Brilliant” I thought, even more contacts and knowledge...
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...The 'Stronger futures' legislation is currently ineffective in protecting the human rights of indigenous peoples and communities in the Northern Territory and needs specific reform in order to protect human rights in the future. This essay will evaluate the political, social and economical effects of the intervention through legal issues, stakeholder perspectives and responses in regards to the potency of the 'Stronger Futures' regulation and suggest recommendations in order to protect aboriginal peoples rights and culture rather than violate them. The 'Stronger Futures' policy is a multifaceted social policy of the Australian government concerning the aboriginal population of the Northern Territory. The legislation was based upon the little children are sacred article in 2007 which was caused from having serious sexual abuse problems of woman and children in the aboriginal community despite the fact that 6 months after the legislation was passed no new community-based services had been put into place to ensure the safety of children had been established, and 12 months after the legislation had been in place convictions of child sex abuse had increased before the intervention. The 'Stronger Futures' package was launched on the 29th of June, 2012. In which the government has now extended the bill until 2022 despite the many protests against it. The Australian government has claimed that the intervention is necessary in order to protect children and woman, the intervention is...
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...Introduction The purpose of this report is to discuss the role social work practice can play in struggles over inequality and social justice for Aboriginal and Torres Strait Islander (ATSI) people. From day one, white man set foot on Australian soil, ‘invasion day’, the Aboriginal and Torres Strait Islander (ATSI) peoples have endured multi-levels of inequality and social injustices. This report will examine one policy, social workers had a direct hand in enforcing, and the repercussions of the ATSI community from this and how it affects the way social workers, work with the community today. Analysis The first social injustice faced by ATSI peoples was the British terming the land ‘terra nullius”, meaning ‘nobody’s land’ (Bennett et al 2013, p5), although archaeologist’s have established, ATSI peoples have inhabited this land, for at least fifty thousand years prior (Bennet et al 2103 p3). When indigenous communities encountered white man, their boomerangs and spears were no match for the guns they possessed (Aunty Barb Nicolson, April 10, 2017), that was the first of many massive inequalities. There were several policies throughout the years, that directly discriminated against indigenous communities, but there was one policy, where social workers, had a direct hand in contributing to social injustice and ultimately have been held responsible. Under the Assimilation policy, which was based on white supremacy and black inferiority, social workers went in and assisted Police in...
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...Computer related fraud 3. Computer forgery 4. Damage to computers 5. Unauthorised interception 6. Unauthorised reproduction of a protected computer program 7. Data misappropriation 8. Unauthorised access devices 9. Impersonation 10. Objectionable material and child pornography Compare the legislation available in your jurisdiction to each of the above items. The legislation can be shown in table form if convenient. Discuss the strengths and weaknesses of the legislation in your jurisdiction against the ACPR ‘ Minimum Provision.’ The Queensland Police Service has a dedicated computer investigation Section that investigates all computer related offences. To facilitate this, the following State legislation are used: Criminal Code Act 1899 Classification of Computer Games and Images Act 1995 Evidence Act 1977 Criminal Proceeds Confiscations Act 2002 Table demonstrating Queensland Law and relevant Act and Section |Incident description |Covered by State Legislation |Relevant Act and Section | |Unauthorised Use |Yes |Criminal Code Act 1899 (Qld) – Section | | | |408D – ‘Computer hacking and misuse | |Computer related fraud |Yes |Criminal Code Act 1899 (Qld) - Section | | ...
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