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Questionnaire

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INTERVIEW QUESTIONNAIRE FOR SHOPPING CENTRE SURVEY

Strongly Strongly Disagree Disagree Neutral Agree Agree

1. The shopping centre plays music that I like ( ( ( ( (

2. Centre music is played at an appropriate volume ( ( ( ( (

3. The centre lighting is appropriate ( ( ( ( (

4. The centre temperature is comfortable ( ( ( ( (

5. Centre’s architecture gives it an attractive character ( ( ( ( (

6. This centre is decorated in an attractive fashion ( ( ( ( (

7. Interior wall & floor colour schemes are attractive ( ( ( ( (

8. The overall design of this centre is interesting ( ( ( ( (

9. The layout makes it easy to get to the stores you want( ( ( ( (

10. The layout makes it easy to get to the food areas ( ( ( ( (

11. The layout makes it easy to get to the restrooms ( ( ( ( (

12. Overall, the layout makes it easy to get around ( ( ( ( (

13. The variety of food offered at the centre is excellent ( ( ( ( (

14. This centre has an excellent variety of stores ( ( ( ( (

15. This centre has excellent entertainment alternatives ( ( ( ( (

16. I like to stay at this centre as long as possible ( ( ( ( (

17. I enjoy spending time at this centre ( ( ( ( (

In general, going shopping is:

18 unimportant ___ ___ ___ ___ ___ ___ ___ important

19 unexciting ___ ___ ___ ___ ___ ___ ___ exciting

20 unappealing ___ ___ ___ ___ ___ ___ ___ appealing

21 means nothing ___ ___ ___ ___ ___ ___ ___ means a lot to me

22 doesn’t matter to me__ ___ ___ ___ ___ ___ ___ matters to me

23 boring ___ ___ ___ ___ ___ ___ ___ interesting

This mall is:

24 unexciting ___ ___ ___ ___ ___ ___ ___ exciting

25 dull ___ ___ ___ ___ ___ ___ ___

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