(1) Would you be interested in trying a new chocolate bar?

Yes
No

(2) How often do you buy chocolate bars?

0-3 times a week
4-6 times a week
7-9 times a week
10+

(3) What’s your favourite brand of chocolate bar?

Cadbury
Nestle
Gandour
Other (please state)

(4) How much would you be willing to pay for a standard size bar of chocolate (eg mars bar)?

0-30g
31-50g
60-70g
70g+

(5) Which of these fillings do you prefer in a chocolate bar?

Rum
Nuts
Biscuit
Chocolate
Other (please specify)

(6) Where do you usually buy chocolate bars? (tick all that apply to you)

Newsagents
Supermarkets
Vending machines
Petrol stations
Off licence
Other (please state)

(7) What form of advertising draws your attention most?

TV
Radio
Posters
Free Samples
Leaflets
Newspaper
Other (please state)

(8) What special offers do you prefer?

Buy one get one free (BOGOF)
50% extra free
Buy two for the price of one
Other (please state)

(9) What is it that attracts you to trying a new chocolate bar?

Price
Packaging
Recommendation from friends or family
Picture of the product on an advert (eg TV advert)
Free samples
Other (please state)

(10) Do you consider health implications before buying chocolate (ie the fat and sugar content)?

Yes
No

(11) Does the price dictate what chocolate bar you buy?

the cheapest offers pay more for a better quality product

(12) How old are you?
0-16
17-25
26-35
36-45
45-59
60+

(13) Gender

Male
Female

(14) What is your current status?

At school
Working full-time
Working part-time
Unemployed
Retired

(15) Marital status?

Married
Divorced
Single
In a relationship