MKT 3352-001
Quiz Chapter 1
1. When choosing a certain brand or product for consumption or service that resembles you or who you want to be, that product is a sense of a ___________.

A. Lifestyle statement
B. global culture
C. popular culture
D. Interdependence product

2. A customer has been shopping at the same store for the past 30 years because her husband likes to go there. After her husband passed away she continues to shop there. The consumer is showing what kind of attachment?

A. Self-Concept attachment
B. Interdependence
C. Love
D. Nostalgic attachment

3. What is a basic objective of marketing?

A. Marketing manipulates people’s wants and needs
B. Create awareness for the consumer in their needs
C. Marketing creates information for customers to do their own research
D. Make people feel more envious of other products

4. The study of the processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires is best described as____________?
A. Consumer Behavior
B. Customer Identity
C. Customer Marketing
D. All of the above
E. Both A and B

5. Which of the following is NOT a stage in the consumption process?

A. Prepurchase issues
B. purchase issues
C. Postpurchase issues
D. Midpurchase issues
E. All of the above are stages

6. The online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks of people, communities, and organizations enhanced by technological capabilities and mobility is best described as______________?

A. Web consumer behavior
B. Social Media
C. Consumer branding
D. Online interaction
E. none of the above

7. The two major perspectives on consumer behavior are_____________?

A. Consumer research and consumer discipline
B. Experimental psychology