Rachel Maddow vs. Bill O’ Rielly
In August 2008, MSNBC announced The Rachel Maddow Show would replace Verdict with Dan Abrams in the network's 9 p.m. slot the following month. Following its debut, the show topped Countdown as the highest rated show on MSNBC on several occasions. After being on air for more than a month, Maddow's program doubled the audience that hour. Early reviews for her show were mostly positive. The Los Angeles Times writer Matea Gold stated Maddow "finds the right formula on MSNBC," and The Guardian writes Maddow has become the "star of America's cable news." Associated Press columnist David Bauder said she's " Olbermann's political soul mate" and the Olbermann-Maddow shows are a "liberal two-hour block." Distinguishing herself from others on the left, Maddow said she's a "national security liberal" and in a different interview that she's not "a partisan." The New York Times called her a "defense policy wonk" that is writing a book on the role of the military in postwar American politics. (The book, titled Drift: The Unmooring of American Military Power, was published in 2012.) During the 2008 presidential election, Maddow did not formally support any candidate. Concerning Barack Obama's candidacy, Maddow said during the primaries, "I have never and still don't think of myself as an Obama supporter, either professionally or actually." In March 2010, Republican Scott Brown, the junior United States Senator from Massachusetts, speculated that Maddow was going to run against him for his seat in 2012. He used this premise for a fundraising email that read "...The Massachusetts political machine is looking for someone to run against me. And you're not going to believe who they are supposedly trying to recruit — liberal MSNBC anchor Rachel Maddow." Maddow said Brown's speculation was false. On her March 23, 2010, TV program, Maddow said, "I have the best job in the world. I am not running for office. Scott Brown didn't ask me if I was running or planning to run for office before he wrote a fundraising letter with my name. No, it's completely made up by him." Despite her comments, the next day Brown continued along the same line, telling a Boston radio station, "Bring her on." To help put an end to the matter, Maddow ran a full-page advertisement in the Boston Globe confirming she was not running, and separately demanded Brown's apology. She added that despite repeated invitations over the months, Brown had refused to appear on her TV program.
O'Reilly has long said that his inspiration for speaking up for average Americans are his working-class roots. He has pointed to his boyhood home in Levittown, New York as a credential. In an interview with The Washington Post, O'Reilly's mother said that her family lived in Westbury, which is a few miles from Levittown. Citing this interview, then liberal talk-show pundit Al Franken accused O'Reilly of distorting his background to create a more working-class image. O'Reilly countered that The Washington Post misquoted his mother, and he said his mother still lives in his childhood home, which was built by William Levitt. O'Reilly placed a copy of the house's mortgage on his website; the mortgage shows a Levittown postal address. O'Reilly has also said, "You don't come from any lower than I came from on an economic scale" and that his father—a currency accountant for an oil company-- "never earned more than $35,000 a year in his life." Fairness and Accuracy in Reporting has calculated that adjusted for inflation, $35,000 in 1978 would be worth over $90,000 in 2001 dollars. O'Reilly responded that his father's $35,000 income only came at the end of his long career.
On The O'Reilly Factor and on his former talk-radio program, Bill O'Reilly has focused on news and commentary related to politics and culture. O'Reilly has long said that he does not identify with any political party. On December 6, 2000, the Daily News in New York reported, however, that he had been registered with the Republican Party in the state of New York since 1994. When questioned about this, he said that he was not aware of it and says he registered as an independent after the interview. During a broadcast of The Radio Factor, O'Reilly said that there was no option to register as an independent voter; however, there was in fact a box marked "I do not wish to enroll in party." Despite being registered as an Independent, many view him as a conservative figure. A Pew Research February 2009 poll found that 66% of his television viewers identify themselves as conservative, 24% moderate, and 3% liberal. A November 2008 poll by Zogby International found that O'Reilly was the second most trusted news personality after Rush Limbaugh.