...OVERNIGHT RADIANCE I. Introduction A. In 2008 a product named by the name Overnight Radiance was invented by a man named Eric Gonzalez. After researching what is a profound in problems with acne he came up with an idea of creating a simple product that everyone can use to clear up and have great skin. B. Central Idea Statement: About 90% of all teenagers are susceptible to these blemishes and mild cases of acne. Today we will: 1) Define how pimples form, 2) Learn about the product, and 3) Find out how it works. Transition: First let us define how pimples form. II. How Pimples Form. A. Overnight Radiance online website defines that Pimples and acne are caused when sebum (oil) gets trapped within the pores of the face by dead skin cells. B. Overnight Radiance online website also defines that pimples and Acne are caused when the combination of dead skin cells, oil (sebum) and bacteria clog up the pore and create a pimple. Transition: Now that we’ve defined how pimples form, let us talk about what Overnight Radiance really is. III. What is Overnight Radiance? A. Overnight Radiance is a pillowcase that is made of a soft microfiber material that will exfoliate the skin. B. The pillowcase will aid by removing the dead skin cells that cause these problems, leaving the pores open to help reduce pimples. Transition: We’ve now defined how pimples form and learned what Overnight Radiance is, let us now look at some ways this product works...
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...Euthyphro’s Real Knowledge PHI 200 Mind and Machine Instructor: Euthyphro’s Real Knowledge What is piety? What is holiness? Euthyphro thought he had all the answers. Socrates soon shows him that he does not. By definition impiety is a lack of piety; a lack of reverence for God, ungodliness (Credo, Impiety, 2005). Piety would then be the exact opposite. Piety by definition is irreverence for God, or regard for religious obligations (Credo, Piety, 2005). Holiness by definition is the state or character of being holy (Credo, Holiness, 2005). If you ask me Euthyphro gets it all wrong. Socrates and Euthyphro meet on the porch of King Archon. Both men are headed to court. Socrates has been charged with impiety. These charges against Socrates were brought by a man named Meletus (Plato, 2008). Meletus charges that Socrates invents new gods and denies the existence of the old ones (Plato, 2008). Euthyphro is bringing charges of murder against his father (Plato, 2008). Euthyphro’s father had a man bound and thrown in a ditch, after this man had supposedly killed one of the family’s domestic slaves. The father sends a messenger to Athens to find out what he should do with this man. The man ultimately dies of hunger and exposure before the messenger returns. Socrates believing Euthyphro would not bring such charges against his father unless he was very knowledgeable in the nature of piety and impiety (Plato, 2008). Since Socrates was being charged...
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...Did I deserve to get raped? Enclosed in a dark bathroom silenced by pride to admit what has happened to me. The corrupt behaviour of men who follow drunk women to the bathroom because they see a sexual opportunity. Was it sloth-like to have been drinking that evening and not stick with my friends; yet all these human behaviours come from our human nature trying to reason with our unfavourable circumstance. Similar circumstances lead to corresponding reactions within individuals due to our human nature: this is demonstrated in Ishmael Beah’s ‘Radiance of Tomorrow` and the realities of sex trafficking within our global community. It proves that actions taken by individuals are affixed with human nature tendencies. It is human nature to have greed manifest within...
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...SCI109 The Cosmos Activity 3 – Newton’s Second Law and Motion Reference: Go to masteringastronomy.com; click Study Area/Self-guided Tutorial – Motion and Gravity There are two parts for this activity. You will work on both parts described below and also comment on one other student’s work. The first part is to learn how a net force causes acceleration, described by Newton’s second law F = ma. Read the Introduction and Objectives to understand the concept. In Lesson 1, you will see this simulation page: [pic] Play with this simulation by choosing three different masses (AVOID CHOOSING THE SAME MASS USED BY OTHER STUDENTS) . By clicking the button “Push”, you will produce a speed vs time graph (do it for three different masses), and then use F = ma to calculate the acceleration for each mass. Record the mass and acceleration values in the table below: |Mass 1 = 120 |a1 =.83 (100/120) | |Mass 2 = 180 |a2 =.55 (100/180) | |Mass 3 =300 |a3 =.33 (100/300) | Now you should have three straight lines in the graph. Each calculated acceleration should represent the slope of the corresponding line. Take a screen-shot of your graph image and then paste...
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...The industry experienced a significant growth in super-premium in last decade. Recent studies showed that consumers purchased razors and replacement cartridges more frequently than before. Customers’ behaviors are maintenance shavers (33%), aesthetic shavers (28%) and social/emotional shavers (39%). Customers are moving to highly involved segments. In addition, the rate of new products introductions had accelerated with 22 SKUs introduced between 2008 and 2009. Paramount is a major player in the market. Main competitors are Prince, Benet & Klein and New entrants (Simpsons and Radiance). All of them played in super-premium segments. Paramount’s competitive edge is they are well known brand in the moderate and value segments. In addition, Clean Edge is the most innovative product, a product leader. No products can match it unless Navi which has similar functions offered by Radiance. However, Radiance is a new entrant which might not be able to complete with Paramount. The strategic life cycle is our BCG matrix analysis. Currently, Avail is value product. The market is not attractive as the trend is moving more on highly involved shavers. Therefore, there is no growth and not profitable anymore. Pro is a moderate which is in mature stage. It is a cash cow product for Paramount and still generating profit of the company. However, there is a sign of declining....
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...Situation/Background Analysis Paramount is a global consumer products company that is the current market leader in the global non-disposable razor market, a position it has held for more than 50 years. As of 2009, the company had $13 billion in worldwide sales and $7 billion in gross profits and revenues. Of that revenue, non-disposable razors and refill cartridges accounted for $170 million in revenue and $92 million in gross profit, with operating profit of $26 million. Paramount has two disposable razor products, the Paramount Pro, placed in the moderate segment of the product market and the Paramount Avail, a value offering in the market. The two combined make up 23.3% of the company’s share of the industry. Additionally, the shaving market is divided into three categories of “shavers”, each with unique needs from their razor. These are: maintenance shavers, social/emotional and aesthetic shavers. Recently, Paramount developed a new non-disposable razor, Clean Edge. With a new design, the Clean Edge offers scientifically proven, superior performance as it utilizes a vibrating technology to stimulate hair follicles and lift hair from the skin, which allows for a more thorough shave. Paramount is now faced with two options in introducing the Clean Edge razor in the market. With its innovative new features, Clean Edge will be priced in the “super premium” segment of the market. Competitor Overview Paramount’s competition consists of both direct competitors...
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...provide the coverage your customers desire, we're offering medium- and fullcoverage formulas, all with long-wearing, stay-true color that won't rub off. And there's more! Mary Kay® Full- and Medium-Coverage Foundations offer 20 incredible, nutrient-rich shades to help keep skin looking beautiful. These oil-free formulas deliver a natural radiance that lasts all day. Now that's a foundation you can build on! Mary Kay Foundation Shade Conversion Chart! New Full & Medium Coverage Foundations Ivory 100 Ivory 104 Ivory 105 Ivory 200 Ivory 202 Ivory 204 Beige 300 Beige 302 Beige 304 Beige 305 Beige 400 Beige 402 Beige 404 Bronze 500 Bronze 504 Bronze 507 Bronze 600 Bronze 607 Bronze 708 Bronze 808 Blush Ivory Fawn Beige True Beige Delicate Beige Bisque Ivory, Natural Beige True Beige, Almond Beige Almond Beige, Toasted Beige, Cocoa Beige Natural Beige, Dusty Beige, Rose Beige Mocha Bronze Golden Bronze Bittersweet Bronze Walnut Bronze Classic Bronze, Rich Bronze, Deep Bronze Deep Bronze, Chestnut Bronze, Mahogany Bronze Mahogany Bronze Bronze 1.0 Bronze 1.5 Bronze 2.0 Bronze 2.0 Bronze 0.5 Beige 3.0 Beige 4.0 Beige 2.0 Ivory 2.0 Beige 1.0 Day Radiance Shades Pure Ivory, Antique Ivory Soft Ivory Rose Petal Ivory Buffed Ivory Crème-To-Powder Shades Ivory 1.0 Ivory 0.5 TimeWise Dual-Coverage Shades Ivory 100 Ivory 104 Ivory 104 Ivory 3.0 Ivory 200 Ivory 200 Ivory 200 Beige 300 Beige 300 Beige 304 Beige 304 Beige 400 Beige 400 Beige 400 Bronze 507 Bronze 507 Bronze 507 Bronze 607 Bronze...
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...I. Should Revlon concentrate its efforts on international markets, given the low value of the dollar and competitive pressures? What countries should Revlon focus on? II. Should Revlon diversify its operations or develop joint ventures with other cosmetics company? Would jewellery be a good industry to enter given the ageing society? III. Does Revlon have too many brands? Should the company keep brands such as Colorstay and get rid of brand such as Mitchum? IV. Should Revlon agree to sell itself to Perlman or to a rival firm? What is Revlon worth on the market? International markets (Question 1) In providing answer for the first question, I would say that it will be of a strategic and economic benefit for Revlon to direct more of its effort on international market. There are a few reasons why I am thinking in that direction. First, it is a fact that countries where the company sells more of its products such as Japan, US, Canada and European states are becoming more ageing in population in relative terms. And as people get older, they tend to spend less on personal care products. Consequently, it is almost certain that revenue will continue to dwindle even as competitors fight for their share of the market. Therefore, it will only be strategically pertinent for Revlon to shift its focus and efforts in markets where the majority of the population is still vibrant and young. Secondly, it is absolutely vital to examine the population matrix of the various markets Revlon currently...
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...TUGAS KELOMPOK Clean Edge Razor: Splitting Hairs in Product Positioning 1. Brief Overiew Of Paramount Paramount merupakan salah satu perusahaan raksasa di bidang kesehatan dan kecantikan. Pada tahun 2009, tingkat penjualannya di seluruh dunia mencapai $ 13 miliar dan laba kotornya mencapai $ 7 miliar. Unit usaha yang dimiliki oleh Paramount antara lain; kesehatan, pembersih, kecantikan dan make up. Paramount memasuki pasar pada tahun 1962 dengan meluncurkan nondisposable razors (pisau cukur dengan sistem sekali pakai) yang berteknologi maju dengan merek Clean Edge. Perusahaan ini mengambil keputusan yang tepat dengan memperkenalkan Clean Edge ke segmen pasar pria terlebih dahulu di mana produk ini memiliki keterlibatan yang kuat, sehingga dengan cepat menjadi sebuah merek terkenal dalam industri ini. Hal ini dibuktikan dari sumbangan penjualan nondisposable razors dan refill cartridge di AS pada tahun 2009 berupa pendapatan $ 170 juta, laba kotor $ 92 juta, dan laba operasi sebesar $ 26 juta. Randall Jackson, manajer produk untuk Clean Edge, melakukan strategi positioning terbaik dengan meluncurkan berbagai inovasi. Salah satu strateginya adalah memposisikan Clean Edge sebagai produk "niche", dan menargetkan segmen pasar moderat atau high-end groomers dimana para pengguna akan memilih produk perawatan kulit yang unggul sehingga kita harus menawarkan value atau mutu yang tinggi. Produk yang ditawarkan Paramount saat ini adalah pisau cukur berlapis (dua baris)...
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...Table of Contents 1.0 Introduction 2 2.0 Case Summary 3 3.0 Case Analysis 5 3.1 SWOT Analysis 5 3.2 Industry Environment Analysis 7 3.3 Product Analysis through the Marketing Mix 11 4.0 Scenario Analysis 13 5.0 Recommendations 15 5.1 Costing and Budget Analysis 15 5.2 Product Positioning 18 5.3 Brand Name Selection 20 5.4 Contingency Plan 21 6.0 Conclusion 23 1.0 Introduction Paramount Health and Beauty Company (Paramount), a leading name in consumer’s Health, Cleaning, Beauty and Grooming, is all set to launch a new non-disposable razor with cutting edge technology aims to improve men’s shaving experience. Developed after a thorough research & development, the design is technologically superior, and provides superior performance by the use of a vibrating technology. Being the market leader in the non-disposable razor market segment, the launch is expected to propel Paramount into extending the market leadership. The issue at hand is the decision regarding this product positioning, either to market it as a niche product targeting highly involved fastidious groomers looking for superior shaving experience or as a main stream positioning focusing on the broad advantage of the closet possible shave. The case study leverage on the economic analysis, where a simple pro forma income statement that took into account the effects of cannibalization were produced, coupled with consideration from various marketing methodology including...
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...RazorClean Edge by Paramount Product Marketing Plan Jennifer Chiang A p r i l , 2 0 1 4 Table of Content 1. Situational Analysis…….……………………………...…………3 2. SWOT Analysis…………………………………………….……..6 3. Strategic Marketing Plan Recommendations……..……..……..7 4. Strategic Communication Plan Recommendations…...………..9 5. Marketing Budget Allocation Recommendations…………….12 2 This product marketing plan proposal has been prepared in accordance with Paramount for deciding the market position and designing marketing strategies for the newest nondisposable razor— Clean Edge, which is scheduled to launch in January 2011. To provide precise marketing and advertising advice, this report begins with a summary elaborating on the components regarding the current situation of Paramount and current U.S. razors market analysis. This report will then assess competitors positioning, cannibalization possibilities, and current target customer behaviors, and concludes with suggested product positioning, branding and communication strategies and budget allocation proposals. 1. Situational Analysis: Company Overview: Paramount, a global consumer products company, including Health, Cleaning, Beauty, and Grooming divisions, had its worldwide sales $13 billion and gross profits $7 billion in 2009. Paramount has been producing nondisposable razors since 1962 and become a leading...
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...stores, mass merchandisers, club stores and other stores also partners with Paramount. Customers * Male specific grooming products seemed to be a bright spot in the industry * Electric shavers generally appealed to older consumers * Women’s market Competitors * Prince Prince had been a market leader in nondisposable razors since the 1950s and held the number one position in terms of retail dollar sales in 2009. * Benet & Klein (B&K) B&K entered the nondisposable razor market in 1985 with the Vitric brand. B&K unveiled a new product line of nondisposable razors and refill cartridges (Vitric Master) in 2009. * New Entrants such as Radiance Health Inc and Simpsons On August 1, 2009, Simpsons launched a new nondisposable razor using its deodorant brand, Tempest. Radiance also planned to extend...
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...while Laura retreats even further into herself. Amanda’s chirpy inquiries about Laura’s ‘gentleman callers’ irritate Tom and mortify Laura, for they belie the stark reality that Laura has no romantic prospects whatsoever. ‘A spot of light’ alights on Amanda as she recounts her days being courted by the eligible young bachelors of ‘Blue Mountain’. The spotlight would illuminate her joyous expression, and suggest that she is being transported to happier times. She becomes invigorated and her countenance acquires a ‘glow’. This association of light with optimism and hope also arises on the evening of the gentleman caller’s visit. Laura is imbued with a luminescence; she is like ‘a piece of translucent glass touched by light, given a momentary radiance’. She shares her mother’s anticipation, and hopes to form a rapport with the dinner guest, Jim....
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...Top 10 Best Fairness Creams For Men in 2014 Just like women, men love to spend hours and hours in front of the mirror, and see how well their skin is. The urge to look beautiful and gorgeous is present in every individual. This has led to the multinational cosmetic brands come up with excellent skincare products. If you’re to choose the best skincare cream, you’ll definitely choose the one which whitens your skin. Having white and fair skin is a dream of every man and woman. For the curious females, our Top 10 Best Fairness Creams for Women in 2014 is a great article. And for the males, here is the list of top 10 best fairness creams for men in 2014. 10. Vaseline Men Antispot Whitening Total Fairness Serum What makes this men’s whitening serum great is its features, such as; • Reasonably priced • Shipped by Made in Thailand • Best selling product at Amazon • Ensures you have white and glowing skin • Keeps you look younger for longer • Protects your skin from harmful rays of sun 9. L’oreal Paris White Perfect Transparent Rosy Whitening Night Cream This L’oreal men’s fairness cream comes with specifications like; • Nourishes your skin • Non greasy and quickly absorbed • Comforts the skin cells and gives velvety texture • Leaves your skin soft • Great for dark and transparent complexions 8. Emami Fair and Handsome, Fairness Cream for Men Let us explore the features that make this cream a great choice for men. • Manufactured by Emami • Comes at affordable...
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...[pic] HARVARD BUSINESS SCHOOL BRIEF CASES 4249 JANUARY 19, 2011 JOHN A. QUELCH HEATHER BECKHAM Clean Edge Razor: Splitting Hairs in Product Positioning On August 9, 2010, a group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount's newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The majority of men felt it was the closest, cleanest, and smoothest shave they had encountered. Clean Edge's improved design provided superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin, allowing for a more thorough shave.1 Jackson Randall, product manager for Clean Edge, sat in the darkened observation room considering the positioning strategy for this new product. He had led the new product development process and was now grappling with how to position the product for the upcoming launch. All executives at Paramount agreed Clean Edge should be priced in the super-premium segment of the market. However, some executives believed Clean Edge should be launched as a mainstream entry within that segment, with the broad appeal of being the most effective razor available on the market. Others felt a more differentiated niche strategy, targeting the most intensely involved super-premium consumers, would be optimal...
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