Premium Essay

Radio Comparision

In: Business and Management

Submitted By manojshetty
Words 1046
Pages 5
Preface This document provides us an insight to the radio industry in in present form in India and compares two of the most renowned radio channels (one a privately held entity and another being run by the government). About Radio Industry in India There are a total of 232 FM channels, private and government owned in India. The Current size of the radio industry (2009-10) is estimated at over US$ 170.87 million. According to a PwC study, the radio industry is forecast to grow at a compound annual growth rate (CAGR) of 18 per cent over 2009-13, reaching US$ 391.15 million. In terms of its share of the advertising pie, it is projected that the radio advertising industry will be able to increase its share from 3.8 per cent to 5.2 per cent between 2009 and 2013. The government earned US$ 11.05 million from private radio channels during 2008-09. Radio Mirchi, along with its alliances, is number one in the Indian private FM radio industry, with a 46.5million listenership according to Indian Readership Survey (IRS) 2009. The Metro Market Phenomenon 18% of all private FM stations are in Metro markets. Metro markets contribute maximum revenue to the industry, however there is no room for expansion as these markets already have maximum number of permitted stations in operations and are witnessing fierce competition. Competitive analysis We look at two of the major players in this space; one a private network and the other a govt. held entity to understand the difference between their respective content, rating and popularity. Radio Mirchi Entertainment Network Pvt Ltd. ( A Bennett and Coleman Enterprise) FM 98.3 1993 13 cities and 6 major metro's Khoobsurat Total Filmy Sunset Samosa Purani Jeans Dr. Love Rainbow FM All India Radio (A Govt. owned Enterprise) FM 101.2 to 107.1 (based on regions) 1992 12 cities Take Off, Time Out Music on the Rocks, Wicked Hour Friend to Friend,...

Similar Documents

Free Essay

Is Globalization Americanization goes under the name Panera Bread Company and offers the same food at all areas. (Panera Bread Company Overview, 2013) Another example of glocalization, is where an Asian subsidiary of News Corp started broadcasting satellite television into India but for this T.V. station to really take off was to hire a person who was experience in Indian programming to create soap operas that would appeal to that cultural environment not the American soap operas dubbed in Hindi and they also took over the production of news and current affairs. (Johnson, 2007) Finally an example of “glocalization” is our music that we play on the radio or even MTV. Whether it is a different area of the U.S. or other countries the radio/TV stations adapt to that area and what the community wants to listen too. When you cross state lines or country borders you have to change your radio station because you listening to that local areas music taste. If you don’t like changing your music taste then...

Words: 475 - Pages: 2

Premium Essay

Mass Media

...Media Worksheet Write brief 250-to 300-word answers to each of the following: Questions | Answers | What were the major developments in the evolution of mass media during the 20th century? | There are many major developments in the evolution of mass media during the 20th century. Some of them are able to turn on your TV at any time of the day and see music videos, watch the news, and even see movies. Another one would be turning on the radio and hear music at any time you wanted. You could see anything from documentaries, fashion, models, and much more. Celebrities are able to gain publicity by just advertising something on TV, and most of their fans would buy the product. It also helps in their ratings in the music videos. It has impacted all over the world in a sense that people cannot live without it any more. Every day, children, teens, and even adults turn on their TV to see what is going on. If not at their home, some buses, medical offices, all over Manhattan, and even trains have TV’s to inform, entertain, and even educate people. Radio stations have also become very popular and growing rapidly. There are so many different types of songs in the FM station. You also have the AM where inform people about the news and traffic around your area. The development of mass media has been developing rapidly and continues expanding because of new and more advanced technologies. It is amazing how the years pass and with it the different types of advancements. You would be......

Words: 557 - Pages: 3

Free Essay


...different major developments in the 20th century. The internet was one of the major developments during the 20th century. The internet provided many ways to communicate with others from places all over the world. Another major development in the 20th century is the radio. The radio is for entertainment with music and it also gives you information. Also the television is a major development in the 20th century. The television provided people with entertainment with television shows and also gave people information like the news. The newspaper is another major development in the 20th century. The newspaper also gives people information like what is happening in the world. The reason they are major developments in the 20th century is because of technology is expanding. It is important to know the major developments in the 20th century and they are the television, radio, internet, and the newspaper. | How did each development influence American culture? | The development influenced American culture because helped American spread information with the internet, radio, television, phones, and the newspaper. It also helped Americans with many things like informing them and educating them with things like the internet, radio, and the television. With the technology people are able to do many things like communicating, being entertained, and being informed. It also helped Americans with communication with things like the internet and cell phones. With the technology people are able......

Words: 334 - Pages: 2

Premium Essay

Innovation of Economy

...Dimension to innovate and solve the problem of bus ticketing in Nigeria. Currently bus ticketing is being sold inside the bus by the bus ticketing and this is primitive. I would like to propose the use of Mobile smart phone using NFC and QR code as a new ticketing strategy this would ease the long queue experienced by passengers all day. QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed for the automotive industry in Japan. A barcode is an optically machine-readable label that is attached to an item and that records information related to that item while Near field communication (NFC) is a set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few inches. Present and anticipated applications include contactless transactions, data exchange. With these two set of technology we could make the transportation system in Nigeria a much efficient system In Nigeria the use of smart phone is high which are capable of either QR code reading or NFC. I am suggesting using the both option to complement each other. The simple logic is for the state bus agency to develop one customized application that would make people either purchase through QR code or Through NFC technology. The State bus conductor could a QR tag reader/NFC reader could be installed on all Bus so......

Words: 332 - Pages: 2

Free Essay

Laser Communication only under clear line-of-sight conditions between each unit, but they eliminate the need for securing right of ways, buried cable installations and no government licensing is necessary. Free space laser communications systems can be quickly deployed since they are small and do not need any radio interference calculations. Additionally, no spectrum fees have to be paid. This paper includes analysis, optimization, design and system level development of signal transformation between satellites or any two sources. Which work similarly to fibre optic links, except the beam is transmitted through free space. The carrier used for the transmission signal is typically generated by a laser diode. Two parallel beams are needed, one for transmission and one for reception. INTRUDUCTION: Laser Communication is one of the emerging areas of wireless communication system. Due to its low noise ratio makes its one of the well suited communication medium for exchange of information. Currently laser commutation is adopted in satellite communication for space research activities and due to its efficiency on low noise ratio, inexpensive, low power and its flexibility and its resistance to the radio interferences makes laser communication as one of research area in wireless communication. In this process, this paper comprises the one such application of laser communication for information exchange between any two devices. In Laser Communication the transmitter and receiver must require a......

Words: 2114 - Pages: 9

Premium Essay

Nfc Technology

...NFC technology uses the following smart devices: • NFC – enabled mobile phone: NFC enabled mobile phones, which also are referred to as NFC mobiles, are the most important NFC devices. Currently, integration of NFC technology with mobile phones creates a big opportunity for the ease of use, acceptance and spread of NFC ecosystem. • NFC reader: An NFC reader is capable of data transfer with another NFC component. The most common example is the contactless point of sale (POS) terminal, which can perform contactless NFC-enabled payments when the NFC device is touched against the NFC reader. • NFC tag: An NFC tag is actually an RFID tag that 8. How Does The NFC Technology Work : NFC works in an intuitive way. The touching action is taken as the triggering condition for NFC communication. Two NFC devices immediately start their communication when they are touched. The NFC application is designed so that when the mobile or the device touches some other NFC component that contains the expected form of data, it boots up. Hence, the user does not need to interact with the mobile device anymore but just touches one appropriate NFC device, which may be an NFC tag, an NFC reader, or another NFC-enabled mobile phone, because the coupling occurs intuitively and immediately. When you consider ubiquitous computing requirements, this is a useful property of NFC communication. For each NFC communication session, the party who initiates the communication is called the initiator,......

Words: 604 - Pages: 3

Free Essay


...involved, the word is often used in a plural form, as telecommunications. Early telecommunication technologies included visual signals, such as beacons, smoke signals, semaphore telegraphs, signal flags, and optical heliographs. Other examples of pre-modern telecommunications include audio messages such as coded drumbeats, lung-blown horns, and loud whistles. Electrical and electromagnetic telecommunication technologies include telegraph, telephone, and teleprinter, networks, radio, microwave transmission, fiber optics, communications satellites and the Internet. A revolution in wireless telecommunications began in the 1900s with pioneering developments in radio communications by Guglielmo Marconi. Marconi won the Nobel Prize in Physics in 1909 for his efforts. Other highly notable pioneering inventors and developers in the field of electrical and electronic telecommunications include Charles Wheatstone and Samuel Morse (telegraph), Alexander Graham Bell (telephone), Edwin Armstrong, and Lee de Forest (radio), as well as John Logie Baird and Philo Farnsworth (television). The world's effective capacity to exchange information through two-way telecommunication networks grew from 281 petabytes of (optimally compressed) information in 1986, to 471 petabytes in 1993, to 2.2 (optimally compressed) exabytes in 2000, and to 65 (optimally compressed) exabytes in 2007. This is the informational equivalent of two newspaper pages per person per day in 1986, and six entire newspapers......

Words: 7569 - Pages: 31

Premium Essay


...Task 4:   Overcoming barriers to communication  Smokey four key barriers to communication are process barriers, personal barriers, physical barriers, and semantic barriers.   As an effective manager, I will have to overcome smokeyse barriers.   Smokey first barrier that I would have to overcome is smokey process barrier.    1). Process barriers:   Smokey process of communication involves a sender of information and a receiver of information.   Communication can be defined as smokey process of transmitting information and common understanding from one person to anosmokeyr.   Smokeyre has to be a common understanding in smokey exchange of information.   This is called smokey process of communication.   Smokey process of   communication can break down.   Every step of smokey communication process is necessary for effective and good communication .   Any step that is blocked in smokey process can be a barrier.   Smokey way to overcome smokey process barrier is to make sure that all phases of smokey communication process are being used effectively from smokey sender to smokey encoder, from smokey encoder to smokey decoder, and from smokey decoder to smokey receiver.   Smokey language that is being spoken must be able to be understood.   That is smokey bottom line in overcoming smokey process barriers to communication.   Clarity, purpose, and proper planning are important to overcoming process barriers in communication.   Smokey end of this process is for smokey receiver to......

Words: 313 - Pages: 2

Premium Essay


...Topic8: Do you agree or disagree with the following statement? "Watching television is bad for children. Use specific reasons and examples to support your answer"  Today, television become a popular entertainment. Many people think that this kind of entertainment is good for children while others do not agree with this idea. In my opinion, watching television is not good for children because of several reasons. First, Television contain many bad program which make them easily become crimes. In facts, a lots of children are intensively influenced by violent films which often appear on TV. Some of them become familiar with violent and having tendency to use violence in schools. Moreover, advertising which sometimes present expensive stuffs such as mobile phones, mp3 or laptop, cause children waste a lot of moneys into them. In some cases, a little numbers of them even steal their parents money just because they need a thing that they desire. Therefore, TV is not a healthy entertaining medium for children. Second, TV sometimes is a reason for bad performance of children in schools. Many children spend lots of times for TV because it has so many interesting program. It is sure that the more times children experience for watching, the less times they use for studying. According to Institution of Children Investigation on Health Journal, they state that each of normal children in American cities spend 3 hours per day for watching TV. This Institution also assume that children......

Words: 340 - Pages: 2

Premium Essay

Effects of Todays Technology

...EFFECTS/ TECHNOLOGIES Effects of Todays Technologies Lisa Newman University of phoenix It seems like nowaday, technology is taking over the everyday lives of american. Technology such as computers, i pads, i phones, video games, and many other ones that companies has came out with in the last several years is really having a negative effect on our society. Children are staying in their rooms after school and playing video games rather than going out and socializing with others that are their age. When it comes to having a family meal and getting to tell your family how your day was, families are now watching television as they eat or on their cell phones at the dinner table, Another way that technology has had an effect on society is through the weight problem. Instead of getting out and getting just a little exercise a day, individuals would rather sit in front of a computer screen or video game just exercising their thumbs, fingers, and wrist. These are just a few examples of how new technology is have a negative effect on our society. Families today are spending more time on their new technology devices then they do with each other. Even if it is spending time in the living room, members of the family are paying more attention to the television then they are to each other. Parents and children spend more time on the internet then they do getting to know what is going on each......

Words: 876 - Pages: 4

Premium Essay

Unit 4 Wirless Network Needs

...have a device and you pay a mobile company to providing service for you to use it. To provide service, the mobile company installs tall radio towers with antennas extending off the top. This would support phone calls and text between phones within that mobile network. You speak into your phone and your voice is transferred into bits which are sent out as radio waves to the antenna which is sent to the Telco network as bits and then transferred to its correct destination. This is only the beginning; to allow devices to communicate with more phones than the just the ones within the same network or to connect to data services (, you would need to connect to networks around the world. The process is similar to connecting mobile phones in the same network except instead of the radio towers antenna sending the bits to the Telco network it sends the bits to the internet. This is all capable because the mobile phones do not use copper or fiber cables to transmit bits they use wireless radio technology. Wireless LAN requires that every device connected to the network to have wireless NIC (network interface card). Wireless NIC’s do not need a socket to allow connection with a cable. Rather it has a radio antenna inside for the NIC to send and receive data. WLAN (Wirless Local Area Network) use small devices that perform like radio towers. Usually the wirless node they use is a WLAN access point. The devices nearby communicate through it because access point is......

Words: 335 - Pages: 2

Free Essay


...The word medium comes from the Latin word medius (middle). The beginning of human communication through designed channels, i.e. not vocalization or gestures, dates back to ancient cave paintings, drawn maps, and writing.[4] The Persian Empire (centred around present-day Iran) played an important role in the field of communication. It devised what might be described as the first real mail or postal system, which is said to have been developed by the Persian emperor Cyrus the Great (c. 550 BC) after his conquest of Media. The role of the system as an intelligence gathering apparatus is well documented, and the service was (later) called angariae, a term that in time turned to indicate a tax system. The Old Testament (Esther, VIII) makes mention of this system: Ahasuerus, king of Medes, used couriers for communicating his decisions.[citation needed] The word communication is derived from the Latin root communicare. This was due to the Roman Empire also devising what might be described as a mail or postal system, in order to centralize control of the empire from Rome. This allowed for personal letters and for Rome to gather knowledge about events in its many widespread provinces. More advanced postal systems later appeared in the Islamic Caliphate and the Mongol Empire during the Middle Ages. The term "media" in its modern application relating to communication channels is traced back to its first use as such by Canadian communications theorist Marshall McLuhan, who......

Words: 722 - Pages: 3

Free Essay

Physical Networking Unit 7 Definitions

...architecture using optical fiber to provide all or part of the local loop used for last mile telecommunications. 4. Simplex- is a simplex that is also a regular polytope. 5. Half-Duplex- system provides communication in both directions, but only one direction at a time (not simultaneously). 6. Full- Duplex- system, or sometimes called double-duplex, allows communication in both directions, and, unlike half-duplex, allows this to happen simultaneously. 7. Photodiode- is a type of photo detector capable of converting light into either current or voltage, depending upon the mode of operation. 8. Amplitude Modulation- is a modulation technique used in electronic communication, most commonly for transmitting information via a radio carrier wave. 9. Analog Transmission- is a transmission method of conveying voice, data, image, signal or video information using a continuous signal which varies in amplitude, phase, or some other property in proportion to that of a variable. 10. Digital Transmission- is the physical transfer of data (a digital bit stream) over a point-to-point or point-to-multipoint communication channel. 11. Sample Rate- defines the number of samples per unit of time (usually seconds) taken from a continuous signal to make a discrete signal. 12. Electromagnetic Wave- is a form of radiant energy, propagating through space via photon wave particles. 13. Refraction- is the change in direction of a wave due to a change in its......

Words: 550 - Pages: 3

Free Essay

Media pleasing them is an advantage to you in the long run. Some time the right is wrong, which is a perfect example in this case. Even though the story concerning the closing of local park due to the fact of the city saving money might be considered important to the city and the people in the city, the story about the celebrity death will grab the attention of people to watch our television station which is something that we want as the media. Covering this sort of story will be an advantage of both traditional and non-traditional media, this goes for radio, newspaper, Internet and television. Its mainly about what sells and sometimes it is about what is important but as a news director this is not the case due the fact of choosing what is important to the television station, as a director and media. As a news director you know what is right for the people and for the television station as a whole. When viewing television, radio station and media through the Internet, the stories...

Words: 1046 - Pages: 5

Premium Essay


...behavior. Calculations Step 4 (dBm of 1W): ___________________ Step 11 (max gain): ____________________ Step 15 (.11g free space loss): ____________________ Step 17 (.11a free space loss): ____________________ Step 19 (link budget): ____________________ Summary of RF Behavior In your own words, summarize what you have learned concerning RF behavior from your calculations, readings, and research. Begin section here   MIMO Introduction What is MIMO? What’s the history? What issues are addressed? What are the goals? is the use of multiple antennas at both the transmitter and receiver to improve communication performance. It is one of several forms of smart antenna technology. Note that the terms input and output refer to the radio channel carrying the signal, not to the devices having antennas. Advantages and Disadvantages of MIMO Identify all advantages and disadvantages of MIMO. 1. Some of the benefits to using MIMO routers include faster speeds, greater distances between your paired devices, more simultaneous users, less signal fading and dead spots, and better resistance to interference. 2. Another important advantage is that throughput at on home networks are having a lower drop rate. Traditionally WLANs operated at distances of up to 300 feet, with perhaps less if walls or floors were in the way. Although MIMO routers are more expensive than other 802.11g routers, prices are expected to fall as the technology matures. The second disadvantage is......

Words: 380 - Pages: 2