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Radio Shack Rhetorical Analysis

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It is important in today’s world to be aware of the strategy of persuasion. Persuasion is used commonly every day from a personal conversation with friends to a business pitch at work. I was recently given an assignment to find a persuasive piece of visual or mixed rhetoric. Then I was to write about my thoughts about the presentation, what kind of audience the creators are appealing to, and what do the creators want me to think about the visual.

For this assignment I chose Radio Shacks “The Eighties Called” commercial. In this commercial Radio Shack is trying to convince the audience that their store is no longer old and outdated, but that It has a fresh new look to it instead. I find this commercial to be fun and creative take on trying to show others of the new looks and features that the store has. In addition, I find this video to be entertaining with the nostalgic icons from the eighties. …show more content…
In lesson 11 I learned that resistant audiences are those who are opposed to the topic being presented. In this video the audience is resistant because they believe that Radio Shack has the same old feel to it since the eighties. Therefore, Radio Shack is trying to show the audience that their store has a fresh and new updated look to

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