...Semester Executive Summary XM Satellite Radio was founded in 1992 as a subsidiary of American Mobile Satellite Corporation. In 1997, the FCC granted satellite radio licenses to XM Satellite Radio and Sirius. Since now XM has a license they can launch their product but they are facing a lot of questions that are to be answered to have that perfect launch. At top of that, XM Satellite Radio has not proven it value to the market players yet. XM’s biggest rival, Sirius is already far ahead of XM Satellite in term of publicity, timing and fund raising. XM Satellite Radio has a big challenge of getting customers to pay for a service that has been and still is free. Furthermore, people are unaware about Satellite Radio in general and how is it different from AM/FM radio. Moreover, the radio industry is basically in the sales decline stage of the product lifecycle and on the other hand XM Satellite Radio is in the introduction stage of product life cycle. XM is looking for ways to introduce their product to the market but the radio industry is basically trying to stay alive. Now XM needs to decide what should be done so that their launch is perfect from the day one. They have many issues to be resolved like choosing the manufacturers, choosing the target market, setting the price, getting the best retailer, choosing the right promotional tools etc. XM has great opportunities to enter and exploit the market and change the future of radio technology. For this XM need to form effective...
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...Sirius Case Part 1 1. Sirius Satellite Radio, Incorporated provides satellite radio in the United States. They offer 133 channels-69 channels of 100% commercial-free music and 64 channels of sports, news, talk, entertainment, traffic, weather, and data content to their subscribers. When comparing Sirius Satellite Radio to that of traditional AM/FM broadcast radio stations, they have many competitive advantages. Some of these competitive advantages include broadcast reception paid for by subscription fees rather than commercial advertising, making them commercial free, an extensive range of specialized channels, third-party content such as Howard Stern, NFL, and NASCAR, and the offering of multiple platforms available for subscribers to listen to their channels such as over the Internet, DISH satellite television, multimedia handsets, and car radio, for example. 2. Two key risks that are associated with Sirius Satellite Radio’s business model relative to traditional broadcast radio stations are their inability to supply users with local content such as local news and sports and their ability to sustain subscribers while attracting new ones. The traditional broadcast radio does not face these risks because they are able to provide a much wider range of specialized local content. They also do not encounter issues with continuing subscribers or their ability to generate new ones because their services are free. 3. Sirius’ business is dependent, in part, upon the...
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...MANAGEMENT, FALL 2011, IBA From Radio Pakistan to Radio IBA: The Evolution of Radio Industry in Pakistan Assignment # 3 Submitted by: MUHAMMAD SAAD BHUTTA (BD/56-2009) 11/20/2011 Submitted to: Mr. JAMI MOIZ Table of Contents Definition 3 Birth of Radio 3 Radio as an advertising medium 3 Quick Facts 4 Modes of Radio Transmission 4 AM broadcasting 4 FM broadcasting 4 Comparison of AM & FM 5 Radio in Pakistan 5 Radio Pakistan 5 Events/ Major Dates (In chronological order) 6 Advent of FM Radio in Pakistan 9 History of FM Channels 9 Radio IBA 10 Radio on a surge 10 Radio in Disaster Management 11 Radio and Mobile Phones 11 Radio Advertisement 12 Current Scene 16 Conclusion 17 Reference 18 The most basic need of the human race is to communicate. The entire world will come to a halt or a complete standstill if we do not communicate. Most of the things we see in today's world are a means to satisfy this impulse or need of communication. (Ranjhan , n.d ) Definition Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space. Information is carried by systematically changing (modulating) some property of the radiated waves, such as amplitude, frequency, phase, or pulse width. When radio waves pass an electrical conductor...
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...RESEARCHING REALITY INTERNSHIP| 2012 Radio Cabs—How Do They Work in Delhi? Reality Summer Internship Working Paper Submitted by: Neelem Pathania CCS Working Paper No. 266 Summer Research Internship Programme 2012 Centre for Civil Society www.ccs.in Radio Cabs—How Do They Work in Delhi? 2012 Table of Contents Abstract..................................................................................................................................................... 3 Acknowledgements................................................................................................................................... 4 Introduction............................................................................................................................................... 5 Inception of Radio Cabs............................................................................................................................. 6 Radio cabs Business Models……………………................................................................................................ 8 Snapshot of Radio CabsBusiness................................................................................................. 8 Franchise Model.............................................................................................................. 9 Attached vehicle Model................................................................................................... 9 Rent-a-Cab Model…………......
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...2/27/12 Research Paper #1 Satellite Radio: Past, Present, and the Future Satellite radio, also called digital radio, is a relatively new technology to hit the audio broadcasting industry. Satellite radio is transmitted from 22,000 miles above the earth through a multitude of different satellites stationed over the United States (Bronsor, Howstuffworks.com). Through means of digital transmission the signal received and heard in satellite radio is often regarded as superior to the traditional radio experience. It emerged in 2001 with Tim McGraw being the first one to ever broadcast live on the newly developed system. It has been highly regarded as just a trend and having been invented in the wrong decade, however the major provider claims to have 20 million subscriptions to their radio programs (SEC, Form 10-K). While that is a substantial number of subscribers the technology has failed to capture the market as a whole. Its availability has been undermined by a monthly fee around 15 dollars, which has done a good job inhibiting ambitions to jump onboard this new advancement. Digital radio is a great invention however it is seen more as a prestigious service than it is as the next major form of radio for all. Two major players throughout its existence, Sirius and XM, have controlled digital radio since the beginning of its popularity. The two companies were the only two licensed for the rights by the FCC to broadcast radio by means of satellite (Hart, Washington...
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...has the potential and the ability to become leading satellite radio service provider in United States. At the time of the case, the demand for high quality, ad-free and mobile radio had a great potential and XM along with Sirius received a great opportunity to enter into the untapped market. XM’s only significant competition threat was Sirius. Both Companies were trying to capture market share from one another by creating superior customer access channels and build a brand image. These could have been done through retailers and strategic partnerships with radio producers for home and car markets. The home product brands include Sony, Pioneer, Matsushita and Car audio products include Sony, Pioneer Alpine, Delphi and Visteon The major issue for XM was how to market, how to price and what will be the value proposition. Since there were only two companies in the market the pricing of the service could significantly shift the demand and estimated/desired earnings. In order to thoroughly analyze the problem and seek viable alternative solutions I will try to list some of the key marketing issues. Key marketing issues include but are not limited to: * Creating brand awareness: In my opinion it is very important to mention that potential future customers are only the ones who are aware of the brand. The creation of brand awareness would be complicated given the company’s value proposition to keep ads off the radio. * The initial marketing focus: The Company has to decide...
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...9-201-025 REV: MAY 29, 2003 RICHARD RUBACK PAULINE FISCHER Radio One, Inc. Radio One (Nasdaq: ROIA, ROIAK), the largest radio group targeting African-Americans in the country, had achieved tremendous success by purchasing underperforming radio stations, changing them to urban formats, and using its programming, marketing, and operating skills to cut unnecessary costs. Under the leadership of Alfred Liggins III, chief executive officer and president, the company posted consistent, above-average, same-station broadcast revenue and cash flow growth, and grew from 7 stations in 1995 to 28 in 1999. In October 1999, two of the nation’s largest owners of radio stations—Clear Channel Communications Inc. (NYSE: CCU) and AMFM Inc (NYSE: AFM)—announced plans to merge. Scott Royster (HBS ’92), chief financial officer and executive vice president of Radio One, knew that the Federal Communications Commission (FCC) would require Clear Channel to divest some of its radio assets after the proposed merger. The divestitures were an opportunity for Radio One to acquire 12 established urban stations in the top 50 markets. Acquiring those stations would more than double the size of Radio One and help build its national platform. Liggins and Royster had to decide if Radio One should purchase the stations and how much to offer. The Company Radio One was founded by Liggins’s mother, Catherine Hughes, who learned the radio business while teaching at Howard University. In 1980, Hughes...
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...VLE 1. Which band of the electromagnetic spectrum has: | | (a) the longest wavelength? | Radio Waves | (b) the lowest frequency? | Radio Waves | (c) the shortest wavelength? | Gamma Rays | (d) the highest frequency? | Gamma Rays | (e) a wavelength just longer than red light? | Infra-Red | (f) a wavelength just shorter than violet light? | Ultra Violet | (g) a frequency higher than X-rays? | Gamma Rays | (h) a frequency lower than microwaves? | Radio Waves | (i) a wavelength in between infra-red and ultra-violet? | Visible Light | (j) a wavelength in between gamma rays and ultra-violet? | X Rays | (k) a frequency in between infra-red and radio waves? | Microwaves | | | 2.Which band or bands of the electromagnetic spectrum: | | (a) are used in broadcasting? | Radio waves | (b) are used to treat cancer? | Gamma Rays | (c) give rise to sun-tan? | Ultra Violet | (d) are used to cook food? | Radio Waves | (e) are used in night-sights? | Infra-Red | (f) are used to obtain photographs of broken bones? | X Rays | (g) are produced by fluorescent lamps in order to detect forged bank notes? | Ultra violet | (h) are given off by the Sun? | Visible Light | (i) are used to sterilise food? | Gamma Rays | (j) are produced by sun-beds? | Ultra Violet | (k) are used in photography? | Infra-Red | (l) are used to transmitted satellite television? | Radio Waves | (m) are used by television remote controls? | Infra-Red | (n) are used in optical...
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...Radio Shack Corporation; 2013 Annual Report Summary Principles of Accounting I/ XACC/290 August 17th, 2014 Radio Shack Corporation; 2013 Annual Report Summary Radio Shack Corporation, headquartered in downtown Fort Worth Texas, was founded in 1921 in Boston, Massachusetts by Theodore and Milton Deutschmann (Radio Shack Corporation, 2014). A company started with a specific mission of serving the needs of radio officers aboard naval ships, has over the years grown into a leading distributor of electronics. According to Radio Shack Corporation (2014), they are a “multifaceted, multibillion-dollar electronics retailer with more than 27,000 associates, and a vast retail network that includes more than 4,000 company-operated stores in the United States, over 270 company-operated stores in Mexico, and approximately 950 dealer and other outlets worldwide” (An unexpected beginning). Recent years however have been tough for the electronic retail giant, and this is clearly evidenced in their recent financial statements. In fact, facing delisting from the New York Stock Exchange, and not even having enough cash to close stores, Radio Shack faces a very uncertain future, and must take drastic action to survive. Radio Shack’s 2013 annual report is highlighted by a summary from the CEO, Joseph Magnacca. In his opening discourse he discusses how difficult 2013 was, and in fact mentions that Radio Shack has struggled for several years to find its place in the...
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...connection for both industries at the beginning of the 21st century. The media has transformed sports from an amateur pursuit into a hyper-commercialized industry, while sports have delivered massive audiences and advertising revenues to the media.”1 This symbiotic relationship has taken many shapes throughout the years, and each evolution in sports broadcasting has the intent of constructing larger audiences and markets to create higher revenues no matter the medium. In the long run, the only real loser in the sports broadcasting realm is the obsolete medium. As technology has evolved, the way in which sports have been presented has followed suit. “Over the course of the twentieth-century sport was transformed from a typically ad hoc unregulated amateur activity to one driven by professional standards and accountability at all levels.”2 This change came slowly at first, and has advanced rapidly over the past few decades. Now, due in part to advanced broadcasting techniques, watching live events and highlights of the day’s games can be brought to our fingertips with relative ease. Sports Coverage Before the Radio Before the broadcasting of sports on radio and television, “the only way of watching a sports contest was to go to the stadium.”3 If you worked during the day (when all games were played due to no lighting at stadiums at the time), your best bet of learning what happened came from reading the newspaper. The relationship between print media and baseball was...
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...of this emblematic radio station across the time. Thanks to Jean-Sébastien Petitdemange, host of the show “Itinéraire d’un auditeur gaté” and working for RTL for more than 15 years & journalist for “Midi en France” on France 3. And Claude Joly producer of the Petitdemange show. Table of contents I. The firm RTL 4 II. RTL’s factors of success 13 A. Radio Listeners 13 B. Hosts 17 C. Communication strategy and new technologies 20 III. Recommendations RTL could follow to improve its business 24 A. Recommendations regarding radio listeners 24 B. Recommandations regarding the hosts 26 C. Recommendations regarding communication strategy and new technologies 28 Everybody knows the radio station RTL. It is the eldest generalist radio station, which remains the most listened station in France, despite of the blips of the media landscape but also despite the swirls in their own history. The firm RTL • RTL story from the 1930s to rtl.fr Radio Tele Luxembourg, a radio network from Luxembourg, was created in 1931. At the beginning, the radio transmitter was located at the Grand-Duché of Luxembourg, in the city of Junglinster. It was the only private French speaking radio that people could hear in Northern Europe, and more particularly in Belgium and France. It is useful to remember that during this period, radio stations could not install their transmitters in France because of the TSF state monopoly. And quickly, Radio Luxembourg gained a...
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...that I have taken notes on appeared on our screens and was broadcast on 10/10/10 at 6:00pm. It was presented by Alastair Stewart and Mary Nightingale and the headlines of each individual story were read out in the studio. This was then followed by images and graphics appearing on screen as the voice-overs of the news presenters could clearly be heard explaining the story. The first story that was covered was about how the Vitamin B could potentially benefit people that suffer from Alzheimer’s disease. The first part of this story used graphics on the screen as well as the use of voice-overs to narrate what the diagrams and statistics on screen meant. The story then progressed into interviews with experts on the matter, all of a medical background and with extensive knowledge in Alzheimer’s disease and also the Vitamin B. These interviews were taken in medical rooms with clear equipment and charts visible on camera the whole time to reiterate the issue. Finally the story was concluded with footage of old age pensioners who suffer from Alzheimer’s disease and a summary voice over being made on the subject. The second story was about the Prime Minister’s communication chief adviser and the scandal that has emerged over phone-hacking in the recent press. The story was introduced briefly by Alastair Stewart in the studio before moving on to moving image of the communication chief walking into 10 Downing Street with the use of voice-overs from the reporter. It then...
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...Chapter 1 The Australian communications and media market Overview Chapter 1 provides an overview of the communications and media market in Australia. This includes what kinds of services are available, how consumers use these services, carrier licensing and number allocation. This chapter also includes a summary of media ownership in Australia and of changing patterns in advertising expenditure. It also discusses how convergence and the emerging digital economy are challenging traditional services and changing consumer preferences. During 2010–11: > > > > > > > > > the number of fixed-line voice services and call volumes continued to decline, despite industry efforts to address changing consumer preferences through new service offerings and bundling the use of voice over internet protocol (VoIP) grew, with significant numbers of consumers using VoIP over mobile phone handsets there was net growth in mobile phone services as well as existing mobile phone users upgrading to smartphones, on the back of greater adoption of mobile internet services internet services via mobile networks continued to underpin growth in the internet subscriber numbers, while fixed networks dominated internet data downloads mobile numbers were increasingly used for devices with wireless internet connectivity and for machine-to-machine communication communication service providers focused more on service bundling and discounting to retain market share at the expense of profit margins there was significant...
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...gamma rays and ultra-violet? (k) a frequency in between infra-red and radio waves? 2. Which band or bands of the electromagnetic spectrum: (a) are used in broadcasting? (b) are used to treat cancer? (c) give rise to sun-tan? (d) are used to cook food? (e) are used in night-sights? (f) are used to obtain photographs of broken bones? (g) are produced by fluorescent lamps in order to detect forged bank notes? (h) are given off by the Sun? (i) are used to sterilise food? (j) are produced by sun-beds? (k) are used in photography? (l) are used to transmitted satellite television? (m) are used by television remote controls? (n) are used in optical fibre communication systems? (o) can be felt as heat? (p) are given off by radioactive materials? 3. List the colours of the spectrum of white light starting with the colour of lowest frequency. 4. List the colours of the spectrum of white light starting with the colour of shortest wavelength. 5. List the bands of the electromagnetic spectrum starting with the band of longest wavelength. 6. List the bands of the electromagnetic spectrum starting with the band of highest frequency. 7. (a) Which band of the electromagnetic spectrum is the most dangerous? (b) List some of the effects on the human body of this radiation. 8. (a) Which band of the electromagnetic spectrum can be diffracted most easily? (b) Explain your answer. 9. Radio waves travel at 300 000 000 m/s...
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...COMM 106 BROADCAST * TV * medium of greatest impact * MOJO * Mobile Journalism * Mobile journalist * Vericorder + smartphone = you can now make a story for radio and TV RADIO * Origin of Broadcasting * Development of USA was adopted also in the Philippines. PERSONALITIES INVOLVED IN THE ORIGIN OF BROADCASTING Lee de Forest * Father of radio * Invented the vacuum tube on 1906, after 10 years it was perfected. * First to cover the Presidential Election David Sarnoff * a Russian immigrant * wireless operator * first to work together with the electronic companies in the U.S [Westinghouse, GE, AT&T] * Created the RCA (Radio Corporation of America) lead by David Sarnoff. * established the NBC (National Broadcasting Company) Frank Conrad * First to prove Sarnoff's convention that people will listen to radio. * Started to broadcast music in 1919, Pittsburgh. * Stimulated the sales of radio and leads the Three Companies to develop sets. * Westinghouse opened a radio station called KDKA on Nov. 2, 1920 KDKA * first fully licensed commercial broadcasting in the USA Early 1920's * KDKA was first introduced in the Philippines. * We had the first radio station in the Philippines called KZIB. But was closed due to financial reasons and they don’t have the technical ability. KZIB * Isaac Beck-first to invest * 20 watts Broadcast Call Letters * KZIB * KDKA ...
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