Free Essay

Radiology Nurse

In: Science

Submitted By bellawong34
Words 1701
Pages 7
Discuss the general procedural considerations for radiographic examinations including: a) patient preparation for examination Many radiologic exams require specific patient preparation prior to the exam in order to ensure that the study is performed in the safest and most accurate manner possible. For example: ❖ MRI- With contrast: No solid foods 4 hours before your study. Clear fluids are allowed up to 2 hours before study. Without contrast: No foods or fluids up to 2 hours before study. Any use of medical or electronic devices should be informed before study. ❖ CT scan- Fluids and food may be restricted for several hours prior to the examination ❖ Mammogram- Do not use any powders, deodorant, perfume or lotions before the study. ❖ Ultrasound- Do not eat, drink, smoke or chew gum after midnight the night before morning appointment, or for at least 6 hours prior to afternoon appointment.
b) Informed consent and who is responsible for obtaining the informed consent Informed consent is a legal protection of a patient's authorization or agreement to undergo a specific medical intervention. It is the responsibility of the attending licensed healthcare professionals- physicians and nurses- to obtain and witness the patient’s signature. The informed consent includes: • The patient’s diagnosis • The patient’s prognosis • The proposed treatment • The risks and benefits associated with the proposed treatment • Any alternative treatments • The risks and benefits of the alternatives • The risks of forgoing treatment, should the patient refuse
2. Describe and define what occurs in each of the following sections of the radiology department. a) Mammography A mammogram is a low-dose x-ray exam of the breasts to look for changes that are not normal, it is used to detect benign and malignant masses. The area of dark and light represents normal and dense breast tissue. Breast masses will appear light (whiter) because they are denser than other features in the breast. During mammography, the patient's breasts are placed on a firm flat panel and a gentle, but firm pressure is applied to the breast with another panel, resulting in compression of the breast between the two panels. Patient must hold still to reduce the possibility of a blurred image. Usually two x-rays are obtained of each breast. b) CT scan CT scan is a noninvasive medical test that helps physicians diagnose and treat medical conditions. It is one of the best and fastest tools for studying the chest, abdomen and pelvis because it provides detailed, cross-sectional views of all types of tissue. It uses x-ray to produce cross-sectional images of the bones and soft tissues from different angles. Bones appear white on the x-ray; soft tissue, such as organs like the heart or liver, shows up in shades of gray and air appears black. During CT scan, patient is placed on a movable table, and the table is slipped into the center of a large donut-shaped machine which takes the x-ray images around the body. The CT scan "slice" the body part into very detailed multidimensional view. It is important during the CT scan procedure that the patient minimize any body movement to reduce the possibility of a blurred image. c) Nuclear medicine Nuclear medicine procedure is among the safest diagnostic imaging exam available. It is performed to assess the function of nearly every organ. Unlike other imaging techniques, rather than showing anatomy and structure, nuclear medicine imaging exams focus on the molecular, metabolic, physiologic and pathologic conditions in the body to determines the severity of or treat a variety of diseases, including many types of cancers, heart disease, gastrointestinal, endocrine, neurological disorders and other abnormalities within the body. For most nuclear medicine examinations, the patient is lay on a scanning table underneath a scintillation or gamma camera. Then a radiopharmaceutical is administered intravenously, orally or through inhalation. The camera then detects and records the radioactive emissions from the patient's body. Images are taken an hour, two hours, or even several days after administration of the radiopharmaceutical. d) Ultrasound Ultrasound is a procedure that uses high frequency sound waves and the return echoes to reflect the structures beneath the skin. The ability to measure different echoes reflected from a variety of tissues allows a shadow picture to be constructed. Ultrasound is used to screening and diagnosis for disease, also to aid in treatment of diseases or conditions. Some common uses are to help physicians guide needles into the body, evaluate blockages to blood flow, assess the progression of pregnancy, evaluates the heart, and etc. During the procedure, a jelly-like substance is applied to the skin to improve the transmission of sound through tissue. The transducer is press tightly against the skin since the frequency of sound produced does not transmit though air. The sensitive microphone in the transducer records tiny changes in the sound's pitch and direction, and creates a real-time picture on the monitor. e) MRI Magnetic resonance imaging (MRI) is a noninvasive medical test that does not involve x-rays. It uses powerful magnetic field, radio frequency pulses and a computer to produce detailed pictures of organs, soft tissues, bone and virtually all other internal body structures. MRI scan can be used as an extremely accurate method of disease detection throughout the body. In the head, trauma to the brain can be seen as bleeding or swelling. Patients will be placed on a narrow table, which slides into a large tunnel-shaped MRI scanner. Their head, chest, and arms may be held with straps to help remain still to produce clear images. A device that contain coils may be placed around the area of the body being studied , it is capable of sending and receiving radio waves. Because MRI can target specific atoms, it sees through bone and clearly defines soft tissue. f) Specials (Interventional radiology) Interventional radiologists use X-rays, ultrasound, CT scans and other imaging techniques to guide miniaturized instruments through small nicks in the skin to treat a variety of conditions without surgery. One interventional radiology procedure I observed was the Biliary Drainage. Biliary Drainage is a procedure in which the catheter is placed through patient's skin and into the liver to drain bile due to bile obstruction. Patient should be on clear liquid diet after midnight on the night before the procedure. On the day of procedure, radiology nurse will provide moderate sedation to the patient and radiologist will also numb the area with a local anesthetic. Ultrasound may be used to help radiologist to guide the needle into the liver. Then radiologist will insert a needle into the bile duct, place a guide wire farther into the duct, and connect a drainage catheter over the wire. g) PICC and Outpatient Infusion nursing A Peripherally Inserted Central Catheter (PICC) is a long, very thin, flexible tube that is placed into patients who need medical treatment over a long period of time. This procedure is done in the intervention radiology room. Patient will be placed on a fluoroscopic procedure table with the arm chosen for insertion resting on an arm board support. Radiologist will use ultrasound to select the vein for venipuncture. Once the vein is selected, a thin safety guidewire with a coiled, floppy safety tip is inserted through the needle and into the vein, then to the vena cava. The whole procedure is performed under sterile conditions. Once the PICC line is inserted, nurses can administer medications via the tube. My rotation in outpatient oncology involved many infusion therapies. Outpatient infusion therapy may include administration of nutrition, antibiotic therapy, and fluid and electrolyte repletion. Nurses carefully calculate the drug dosage before administration to prevent medication error. Then the hub should be scrubbed for at least 15 seconds to prevent infection. The access line of the catheter should be flushed thoroughly with at least 10 mL of D5W. Last is to connect the medication to the IV line and input the infusion rate. Nurses should monitor the infusion rate spontaneously and provide comfort to the patients.
What is the role of the radiology nurse in each section? The radiology department is a place for nurses seeking a challenging, autonomous, and rewarding environment to use critical care and emergent care for all the patients. Radiology nurse work closely with radiologist and the radiologic technologist to provide the best clinical diagnostic data but little discomfort for the patients. From what I had observed on my clinical rotation, nurses from different section intercommunicate with each other to provide the fastest and most accurate service, and yet, they play different roles in the department. Interventional Radiology The primary role of the radiology nurse in this section is to provide moderate sedation to the patients. The nurse administers medications under the direction of radiologist and informs the radiologist of the condition of the patient. In each procedure, they are responsible to monitor the vital signs, comfort and safety of the patient. If the patient were not sedated enough during the procedure, nurse will inform the radiologist and administer more medications if request. Nuclear Medicine The nurse's role in nuclear medicine is to provide patient education and preparation for the examination. As I mentioned before, radiopharmaceutical is necessary for the study so the nurse is responsible to monitor any allergic reaction to the it. The contrast dye can be administered via intravenous, oral, or inhalation. Nurse may start an IV line on a patient, draw blood, place indwelling catheters, provide moderate sedation, and offer comfort and safety to the patient during the nuclear medicine examination. Magnetic Resonance Image MRI uses powerful magnetic field to produce detailed pictures of organs. It is important for the nurse to check if the patient has any medical or electronic devices, such as pacemakers, defibrillators, implants, cerebral aneurysm clips, and etc. Nurse may provide moderate sedation to patient, and offer comfort and safety to the patient during examination. CT Scan This examination may require contrast dye so nurse must monitor closely for any allergic reaction. Because the CT scan is frequently used in diagnostic imaging of patients who have suffered from trauma, the radiology nurse works closely with emergency room staff and the critical care department to care for these patients while they are in the radiology department.

Similar Documents

Premium Essay

Radiologist Career Research Paper

...Most are employed by hospitals, nursing homes, or health clinics. Most Radiologist are employed full time and are often on call. Radiology is not a very demanding job. However Radiologist often work with people who are terminally ill which can be emotionally upsetting. It can also be hazardous at some times because the amount of radiation you are exposed to. The jobs often makes you feel good about yourself. To be a Radiologist you have to be good in school. You can science and math classes in highschool so you will be prepared for college. You have to have a high GPA in high school so you are able to get into medical school. Then you have to complete 4 years of college and get your bachelor's degree. After getting your bachelor’s degree you have to go to medical school for 4 years. To become a radiologist you also have to complete a one year internship in a radiology setting. You also have to get a medical license in you state so you are able to work in radiology. Radiologist typically make good amounts of money. The starting salary for a radiologist is about $100,000. The average salary for a radiologist is about $485,000. Some radiologist have their own practices and get more money by seeing more...

Words: 1557 - Pages: 7

Premium Essay

X-Ray

...County Hospital Simulation Project  Abstract The paper offers a simulation model describing the X-ray departments operations in the county hospital. It can be used for testing various process scenarios, for allocation of resources and also conduct activity based cost analysis. The simulation model is used for demonstrating a new operational method that makes the operations at the X-ray department more effective. The operational method is referred to as Triage team method. This method has been it is been studied from two view points. The results showed that the method enhances the X-ray department if properly implemented and it incorporates all the required tasks.  County hospital simulation project Introduction The department of x-ray in the county hospital is facing a challenge in the x-ray department. With the increased amount of patients visiting the x-ray department, the challenge to the health care managers is becoming serious. The process undergone and the resources need to be reconsidered to make the operations more efficient. This will also maintain the quality of care. The objective of the department is to ensure that the patients take minimal time in the process. The resources also need to be allocated in the most effective way and by use of more advanced technology.  Since X-ray department and the processes therewith are somewhat complicated, and have dynamic variables and has random features, definitely there is a need for a method that is effective.......

Words: 2402 - Pages: 10

Free Essay

Ppaca

...Running head: ETHICAL ISSUES AS A RADIOLOGY 1 Ethical Issues in Radiology Interview Paper Annelia Cyril Adventist University of Health Sciences 2 Abstract As a health care professionals we live through our career with sincere dedication to our patients. Ethics encompasses a variety of issues that all medical professionals, including medical imaging technologists must ultimately tackle. When considering ethics, medical imaging professionals need to take into account their responsibilities to patients, colleagues, employers, the imaging profession, and themselves. This interview will review these responsibilities with respect to medical imaging and the challenges that imaging technologists may face in approaching their work from the perspective of ethics. The American Registry of Radiologic Technologists (ARRT) has developed a Standard of Ethics in which radiologic technologists have to abide by. With the continual invention and improvement of lifesaving medical technology also comes the burden of ethical decision making. Radiologists today face more ethical issues than meet the eye. ...

Words: 1562 - Pages: 7

Free Essay

Medical Imaging

...R Medical Imaging Radiation The impact of technology in today’s society has increased overtime. Different forms of technology have changed dramatically over the years, the way we now use technology is different to the way it was used before. Everything we do in our days has technology involved in it whether it is in school, work, health and work. People’s view towards the amount of technology that is now involved in our daily lives is different from others and its consequences. Some it’s good but others argue saying it ruins life’s and our perspective towards things. Medical imaging has effects on radiation in the human body which is brought up by the change of technology. Medical imaging such as CT scans, X-rays, ultra sounds and MRI scans which are used in procedures to view the different types of areas in the human body and provide important information for specialists. These procedures present both benefits and risks of using medical imaging; they have helped improve diagnoses and treatments of different types of medical issues. Before there was not much technology in our society meaning there were not such machines, now that technology has grown and brought different type of medical imaging doctors are now able to dictate and have a open understanding of the diagnoses. Studies and researched information have shown that medical imaging is causing radiation to our body ‘The Research Established of the Australian Atomic Energy......

Words: 761 - Pages: 4

Premium Essay

The Life

...My Future Career By: Destiny Seitz 15 Year Plan…….. • • • • • 2015-2016: Graduate from High School. 2017-2018: Finish getting degree Graduate from College. 2019: Start my career 2020-2025: Stay at a lower level in my degree 2026-2029: Try to get a higher level in my degree Timeline • • • • • • September 26, have step 1-2 done. October 3, have steps 3-4 done. October 17, have steps 5-6 done. October 24, have steps 7-8 done. October 31, make sure project is complete. November 7, go back through project to make sure everything is in there. Roadblocks Priority Actions/Solutions Making bad grades Studying harder, getting Focusing and staying good nights rest, eating on top of school work. a healthy breakfast, and tutoring if needed Loss of a loved one Time for grieving. Talk to Keeping in contact with professors. professors Questions Pay? Who has a higher pay? Growth? Admission Requirements? • • • • Pay? The annual median salary for ultrasound technologists is $66,410 with a range of $45,840 to $92,070 according to the Labor Statistics of May 2013 Who has a higher pay? Technologists that work in a hospital tend to get a higher pay than technologists that work in other setting. Growth? The employment growth from 2010-2013 is 46 percent. What they do? They operate special imaging equipment to create images or conduct tests. These images and test results help physicians to diagnose medical conditions. Some......

Words: 749 - Pages: 3

Premium Essay

Stark Law and Radiology

...self-referrals, mostly for payment by Medicare patients; it is also known as “the self-referral law.” “The law is named for United States Congressman Pete Stark, who sponsored the initial bill (“STARK LAW,” n.d., para. 1). The first phase became effective on January 1, 1992 (Taromina, 2013, p. 83). It prohibited a physician from referring a patient to a clinical laboratory with which they, or an immediate family member, had a financial relationship. The second phase became effective on January 4, 2001 (Taromina, 2013, p. 83). Stark II applied the already-enacted laws to Medicare and Medicaid patients, and extended the restrictions to include additional designated health services (DHS): physical therapy, occupational therapy, speech therapy, radiology services, radiation therapy, durable medical equipment and supplies, parenteral and enteral nutrients, equipment, and supplies, prosthetics, orthotics, and prosthetic devices and supplies, home health services, outpatient prescription drugs, inpatient and outpatient hospital services, and clinical laboratory services (Burgess, n.d., para 8). It also set guidelines for physician recruitment and retention (Reynolds, 2004). Phase II states that “any DHS performed as a result of a prohibited referral cannot be billed to any payer, including the patient” (Chase, 2001, para. 3). In addition, any physician or entity that violates Stark II may be subject to significant civil...

Words: 1753 - Pages: 8

Free Essay

Econmics

...Consolidate cardiology and radiol ogy PACS into one archive for easy image access via their EMR SUCCESS WITH MERGE • Customizable real-time worklists  have improved results delivery and speed to treatment • Went from up to six days to one  day for report-turnaround time with cardiology digital reporting • Consolidated silos and centralized  storage so cardiology and radiology images could be accessed via their EMR and reliably stored in one location Since 2003, St. Mary’s, who performs about 100,000 imaging procedures per year, has selected five Merge solutions to help them address workflow challenges, improve report turnaround time, speed critical results delivery, and better execute image storage and management. “We believe that working with Merge for all of our enterprise imaging and interoperability needs helps St. Mary’s be a better provider. We have one number to call for any question, any issue. That simplifies my busy days and to be honest, I look at Merge as our partner…we’re in this together and they haven’t let me down yet,” said Brian Duncan, Manager of Radiology Services and PACS Administrator at St. Mary’s. Faster Results and Easy Image Access St. Mary’s originally installed Merge PACS to...

Words: 1416 - Pages: 6

Premium Essay

Code of Ethics

...The code of ethics I decided to report on is for radiologic technologists found on the American Society of Radiologic Technologists website. I am studying to become a radiologist technician and this is the base and guidelines for my career. These guidelines make sure that everyone in this profession knows what is right and what is wrong in this line of work. A code of ethics also helps to set a standard for the business or company you are working for. Having a code of ethics for this field of work is very beneficial. As a radiologic technologist you are delivering patient care. It is very important to have an ethical behavior guideline when taking care of patients. Patients all have a professional standard they uphold when dealing with medical care. If employees don’t have a guideline of value-based principles or practices than the patient isn’t receiving their right to professional quality radiologic technology care. A code of ethics is also beneficial when it comes to legal aspects. Having a code of ethics for a company helps limit their legal liability from improper employee behavior. When researching the code of ethics for this career I didn’t find any weaknesses or problems with it. I believe code of ethics are pretty much beneficial all around. These guidelines provide employees to have professional and appropriate ethical behavior. The only way code of ethics could probably be seen as a weakness would be if it clashed with the moral opinions of the employee......

Words: 640 - Pages: 3

Premium Essay

Magnetic Resonance Imaging Machine

...MAGNETIC RESONANCE IMAGING MACHINE Purpose: Magnetic Resonance Imaging Machine (MRI) is a machine that uses a magnetic field and pulses of radio wave energy to make detailed images of organs, and structures inside the body. 3-D image of the body The MRI unit has an extremely strong magnet so patients should avoid wearing jewelry and other accessories because they could interfere with the magnetic field. Items not allowed to enter the exam room: * Jewelry, watches, credit cards, and hearing aids (all can be damaged) * Pins, hairpins, metal zippers, and similar metallic items (can alter Images) * Pen, pocketknives, eyeglasses Most of the time, the MRI scan is safe for patients who have metal implants, the technologist should know if the patient has a devices in their body. * Artificial Heart Valves * Implanted Drug Infusion Parts * Implanted Nerve Stimulators * Implanted electronic devices * Artificial Limbs or Metallic Joints Prostheses * Metal Screws, Plates, or Surgical Stapes If there is any doubt about the presence of metal in the body an x-ray should be taken. Very rarely, dyes used in tattoos contain iron which may heat up during an MRI scan. Other things to keep in mind before you receive a MRI: * Patients with claustrophobia or anxiety may want to request a mild sedative * If the MRI scan will involve taking a contrasting agent, the patient should tell the provider about any allergies including hay fever, hives...

Words: 946 - Pages: 4

Premium Essay

Summary: A Career As A Radiographer

... A radiographer’s daily routine consist of taking x-rays of fractures and broken bones and determining the reasoning of the patient’s pain. To be more specific, according to Prospect, “a radiographer’s duty includes the usage of digital x-ray systems and computers to look through tissue to examine bones, organs, cavities and foreign objects” (Prospect, 2016). A professional skill that is required in this field is the ability to work under pressure. Due to the large amount of patience, it is the employer’s responsibility to do their job quickly. They must have the ability to apply technical skills together with knowledge and interest in anatomy, physiology and biology. This job requires communication and people skills, in other words, a radiographer must be able to work well with people. This career contains many advantages, besides the ones listed above. One benefit of this job includes the paying rate. PayScale has identified the average salary of radiographer is around $43,000, while the hourly rate ranges from $14 to $28, and up to $43 for overtime (Allied Health, 2015). Most technologists enter the field with a two-year associate degree, and earn wages in the range of $37,000 to $45,000 from the earliest stages of their career (Decker, 2016). Another beneficial requirement also includes the increase in demand. It is known that by 2020, the demand for radiologists could exceed supply by as much as 16 percent, according to a report by the physician-recruitment firm......

Words: 496 - Pages: 2

Premium Essay

Radiology Technologists Role in Quality Patient Care and Safety

...Running Head: RADIOLOGY TECHNOLOGISTS ROLE Radiology Technologists Role in Quality Patient Care and Safety Keiser University Abstract I never really sat down and realized how important patient care really was going to be to my job. I always just thought of it as just taking pictures of the bones. Come to find out there really is a whole lot more to it than what I thought. Quality patient care is very important from the way that we communicate with the patient all the way to the time they go home and or are released from the hospital or care. There are several protocols and procedures that we are required to follow and abide by. These are just done to ensure that neither the patient nor we get hurt; and that everything is done in a safe manner. The patient’s life kind of still lies in your hands sometimes. Radiology Technologists Role in Quality Patient Care and Safety How would you feel if the Radiology Technologists that was taking care of you didn’t know what they were doing? I know that I wouldn’t feel comfortable and would probably ask to have someone else take care of me. Which as a patient we have that right; but there are roles and guidelines that the Radiology Technologists have the duty to follow as well. The American Society of Radiologic Technologists has made a Code of Ethics that should be followed. These Code of......

Words: 1839 - Pages: 8

Free Essay

Radiation Protection Among Patients and Staff in the Imaging Department

...A STUDY ON RADIATION PROTECTION AMONG PATIENTS AND STAFF IN THE IMAGING DEPARTMENT AT KENYATTA NATIONAL HOSPITAL. RESEARCH DONE BY: DENIS NOVENA MUNG’AHU COLLEGE NUMBER: D/MIS/10007/191 RESEARCH PROPOSAL SUBMITTED TO THE DEPARTMENT OF MEDICAL IMAGING SCIENCES-NYERI CAMPUS IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE STUDY. JANUARY 2013 KENYA MEDICAL TRAINING COLLEGE P.O BOX 466 NYERI. Contents DECLARATION 1 DEDICATION 3 List of abbreviation 4 Operational definition 5 Chapter 1 6 1.0 Introduction 6 1.1 Broad objective 6 1.2 Specific Objectives 6 1.3 Problem Statement 6 1.4 Research Question 7 1.6 Study Justification 8 Chapter 2 9 Literature review 9 2.0: Introduction 9 2.1: Practice of radiation protection principles by the radiographers 10 2.1.1: Beam collimation by the radiographer 10 2.2.2: Beam Limiting Devices 11 2.2.2: Technique Selection 12 2.2.3: Patient identification 12 2.2: The practice of the radiation protection principles 13 The principle of limiting time 13 2.2.2 The principle of distance 14 2.2.3 The principle of applying shielding 15 2.3 To determine patients' level of knowledge 15 2.4 Conclusion 16 Chapter 3 16 Methodology 16 3.0 Background information 16 3.1 Position and size 16 3.2 Topography, climate and temperature 17 3.3 Population 17 3.5 Design 18 3.6 Study area 18 3.7 Sampling size determination 18 3.8 Ethical consideration 19 CHAPTER 4 19 APPENDIX I...

Words: 3100 - Pages: 13

Premium Essay

Captial Project

...Capital project Capital project section two Executive summary There is an overuse of the hospital MRI machine at the facility. The MRI machine needs to be utilized for multiple specialties including emergencies, inpatients, gamma knife, orthopedics, sports medicine. The ultimate recommendation is to add an extremity MRI scanner to the facility to relieve some of the usage of the main MRI machine. Providing this relief benefits in many aspects. The addition will provide an opportunity to expand the sports medicine and orthopedics department. A premier department that is recognized as elite, but this is just one aspect of improvement. Other improvements include the inpatient length of stay. The inpatient length of stay is above benchmarks due in part to the waiting times of the main MRI machine. This increase in length of stay also affects patient satisfaction scores. Physicians have also expressed frustrations due to the waiting times of scans to be done for diagnostic purposes and have opted their office patients to utilize the MRI scans in other departments. Retention of physicians who bring in patients is an important factor to consider in the proposed expenditure. Retention of physicians’ means retention of admissions of whom are sent bu their respective physicians. There is also the potential for liability issues related to the wait times and potential delayed acute diagnosis of medical conditions due to the wait times. This is an opportunity to relieve some of......

Words: 1641 - Pages: 7

Free Essay

Role of Sonogra

...While the role of ultrasound in adult medicine continues to diminish in an era of faster and better MRI machines, its role in pediatric medicine continues to rise. The ability to image children without sedation, lack of radiation, higher resolution, better contrast and lower cost all contribute to the utility of this modality. With reimbursement changes, the pressure to utilize and maximize sonography will increase as insurance carriers and hospitals start sharing the cost of expensive modalities and workups. As the payers start collecting more data and holding care providers responsible for their utilization, the pressure will increase further. Because CT scans involve not insignificant amount of radiation and MRIs require sedation, ultrasound serves as a gateway modality that is used to screen patients before they go on to CT or MRI. Without perfecting sonography, it is difficult if not impossible to build a sizeable CT or MRI business especially in pediatric setting. In practice all three modalities have a complimentary role, though in practice most cases can be safely managed simply with single ultrasound or serial follow up ultrasounds to monitor a known disease process. It is no doubt that more innovations in acoustic imaging are being approved by the FDA and being rolled out in the community, allowing both radiologists and other clinicians in providing better care, faster, often at a cheaper cost. Having briefly touched upon the integral and increasing role of......

Words: 706 - Pages: 3

Free Essay

“in-Depth Mobile Radiology” - a Marketing Plan

...“In-Depth Mobile Radiology” - A Marketing Plan Background IN-DEPTH MOBILE RADIOLOGY is a new medical staffing and mobile diagnostic company that caters to medical facilities that are in need of our services. Our company provides a couple of types of service who are in need of diagnostic machines or technologists. The first type of service is acquiring trailer truck based mobile MRI or CT scanner machines or providing ultrasound and mobile x-ray machines. The market is open for medical facilities, nursing homes or rehabilitation centers that do not have their own diagnostic equipment and instead of purchasing their own machine that cost so much our company can offer our services to bring our mobile machines into their facilities parked outside gets all their procedures done for the cheapest price possible. The second type of service is staffing for surgical centers or medical facilities providing technologists that would operate the advanced fluoroscopic x-rays, CT scans, MRI, ultrasound, bone density and other medical diagnostic equipment that needs a certification to operate. Most medical facilities have procedures daily but not all of their cases need x-ray, so it would be best for them to hire a temp rather than have a regular tech. IN-DEPTH MOBILE RADIOLOGY will base its main facility in the area of Palm Springs and Indio California by the 10 freeway for easier access to walk in clients. After surveying the area of southern California, we found that the Palm......

Words: 3217 - Pages: 13