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Submitted By vinaygangwar85

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Words 3465

Pages 14

ans 1b Management decision problem vs. marketing research problem· The decision problem should focus on what needs to be done?

· The research problem should aim at providing information which enable the decision maker to take relevant decisions or carry out relevant actions in order to solve the problem

· How can you avoid to make wrong specification of the research problem? o Wait until you have explored the decision problem sufficiently before you state your research problem o The typical research failure is to start the research process by making a proposal stating the methods which is to be used to complete the research o A more fruitful way of doing research is to examine the decision maker’s situation carefully in the first place with focus on: · The decision maker (organization) and its environment

· Alternative courses of action

· The objective of the decision maker

· The consequences of alternative actions

· Decision Problem:

· The problem facing the decision maker (organization) for which the research is intended to provide answers or information · Research Problem:

· A statement of the decision problem into research terms ans 1c. Research question vs. Hypothesis

A hypothesis is a tentative statement predicting a particular relationship between two or more variables.

If you want to know whether or not your study requires a hypothesis, ask yourself these questions:

Are you undertaking a quantitative study?

Does your study take an experimental approach to answer questions?

Are you making a prediction about the phenomenon being studied?

If your answer to these questions is 'yes', then you will need a hypothesis, but if it is 'no' then you will need a research question.

This is because a hypothesis is a statement that is tested by experiment(s) to confirm or deny the phenomenon

Turning now to…...

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