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Rappco Company

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Effective Media Communication Methods for Product Marketing In Rappco Company

By
Titis Langenati - 901201000008

Name :
Titis Langenati - 901201000008
Title :
Effective Media Communication Methods for Product Marketing in Rappco Company
Background of the Study :
Rappco is a leader in providing a best quality of swim wraps in Australia. Today, the company is continuing to offer innovative products to customer through personal and nonpersonal communications channels.
Objectives of the Study :
To enable learners to understand effective communication, the barriers that may exist and ways to overcome these. It will also give learners the opportunity to gain the interpersonal skills needed to embark on a career within the business sectors.
Scope/Coverage of the Study :
The media communication that is used to promote the product of Rappco, swim wrap company located in Melbourne, Victoria.
Framework of the Study :
Rappco has succesfully brought its products well-known in Australia by using both of personal communications and nonpersonal communications channels but some of the ways of promoting its product don’t reach the goals.

Research Design/Method of Data Collection and Analysis :
Using direct interview with the Director of Rappco company, Teresa Kuczynska, about the Effective Media Communication Methods for Product Marketing.
The data shows that the company has been used personal communication channels and nonpersonal communications channels in promoting the product. As the result, one of the nonpersonal communications channels is failed in delivering to the customer.
Findings of the Study :
Industry Description
Rappco is a brand of swim wraps located in Australia. It is a home-industy which have two sides of the business, the retail side - which is the sales made through the internet and the wholesale side - which are sales

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