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Ravi

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Submitted By ravi1990amin
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COLGATE-PALMOLIVE

< Colgate Zig Zag.. Colin.. >
Colgate-Palmolive

Parent Company

Colgate Palmolive

Category

Consumer Products

Sector

FMCG

Tagline/ Slogan

Colgate World of Care

USP

Colgate toothpaste brand is one the most respected brands in the world

STP

Segment

Products and services for daily needs

Target Group

Every household especially the middle class

Positioning

A company which makes products for caring for its consumers

Product Portfolio

Brands

1. Colgate Dental Cream 2. Colgate Total 12
3. Colgate Sensitive 4. Colgate Max Fresh
5. Colgate Cibaca 6. Colgate Active Salt
7. Colgate Plax 8. Colgate 360
9. Colgate Zig Zag 10.Colgate Toothpowder
11. Halo Shampoo 12. Palmolive Naturals
13. Palmolive Aroma 14.Palmolive Thermal Spa
15. Aroma Hand Wash 16.Palmolive Shave Cream
17.Palmolive Charmis

SWOT Analysis

Strength

1. It is one of the biggest brands in the personal care consumer products industry
2. It has over 38000 employees globally
3. One of the market leaders globally with excellent R&D
4. Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition
5. Colgate has excellent reach and distribution and its products are available in over 200 countries
6. Excellent advertising and brand visibility of products with a strong customer loyalty for brands

Weakness

1. Market share is limited due to presence of other strong FMCG brands
2. Fake brands are supplied under their brand names

Opportunity

1. Tap rural markets and increase penetration in urban areas
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand

Threats

1.

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