...Everyone has those they consider family, even though they may not share blood. In literature, family often provides interesting conflicts for protagonists, from internal to external. The authors SE Hinton, Toni Cade Bambara and Walter Dean Myers all explore the central idea of family and identity in their respective works, The Outsiders, “Raymond’s Run” and “The Treasure of Lemon Brown”. Ponyboy Curtis’s internal turmoil over being a Greaser exemplifies this point elegantly: Ponyboy is born to a family of Greasers, lives among Greasers and loves his Greaser gang, though his identity ostracizes him in the Greaser world. Because of this, Ponyboy feels misunderstood and alone, saying, “[N]obody in [his] gang digs movies and books the way [he]...
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...“Our ancestors are totally essential to our every waking moment, although most of us do not even have the faintest idea about their lives, their trials, their hardships or challenges.” - Annie Lennox. This quote means that we assume other people have easy lives, we do not think about how others can have hard lives too. We just assume that a person’s personality is just part of who they are, not because of what they go through. This corresponds with Hazel Elizabeth Deborah Parker, the main character in “Raymond’s Run” by Toni Cade Bambara. In “Raymond’s Run,” Hazel is a very good runner. The older kids even call her Mercury because she is very fast and swift. This year in the relay race she plans to come in 1st, 2nd, and 3rd place, by herself....
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...“Raymond’s Run,” is about a girl named Squeaky who protects her brother, Raymond. “Everything Will Be Okay” is about a boy named James who wants to make him family proud but thinks very differently from them. In the stories “Everything will be okay” and “Raymond’s Run” the authors teach is that it is okay to be your own person. In “Raymond’s Run,” Squeaky is very protective of her brother, Raymond. Because of this it is hard for Raymond to be his own person. Squeaky keeps him on the inside of the road so he doesn't run off. He has to stay by Squeaky’s side every minute of the day. She doesn't even let him talk to other people because she is afraid that Raymond will get hurt. For example, when Mary asked, “what grade are you in now Raymond.” Squeaky didn’t even let him defend himself, when she yelled “You got anything to say to my brother, you say it to me, Mary Louise Williams of raggedy town Baltimore.” This shows that Raymond can’t even stand up for himself, without Squeaky jumping in. If Squeaky won’t even let Raymond talk to other people then Raymond can’t become his own person. By the end of the story Squeaky gives him a...
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...Raymonds Ad Analysis: (Letting go) It captures the evolving relationship between a father and his teenage daughter. It begins with the duo walking through a park, with the daughter resting on her father’s arm lovingly. At one point, she lets go of her father’s arm, distances herself, and waves out to her friends who invite her to join them. The girl's dilemma on whether or not she should leave her father’s side is evident. The father meanwhile begins to reminisce about all the times his daughter would hold on to him, and need him by her side. As the flashback ends, he smiles and gestures for her to join her friends. As the girl gleefully runs towards her friends, a voice over says, “Many things make the complete man. Letting go is just one of them.” Raymond's core brand proposition 'The Complete Man' has timeless relevance and has always stayed at the heart of our product ethos. However, the brand expression needs to be constantly evolved in an ever-changing socio-cultural backdrop. The new thematic brand film with its refreshing insight builds relevance for ‘The Complete Man’ in today's context. The brand campaign will be supplemented with a series of simple, engaging and impactful product proposition films to further enhance Raymond's strength in diverse product categories. every father who has a daughter will connect with this years, fabric manufacturer Raymond has kept its advertising true to its brand statement, The Complete Man. Each ad released under this...
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...preference. The Victoria's Secret label encourages women to show off their bodies. They do this by designing amazing pieces that show off what we like about our bodies and hide what we don't. What would we do without a label like this? This is my contribution to introduce a women's dream brand in India where individuals are increasingly considering good dressing, Victoria makes a difference. BRAND HERITAGE Ronald Raymond had an idea to make lingerie shopping a more “personalized” experience. He came up with this concept after having a bad lingerie shopping experience in a dept. store Raymond's store in Stanford Shopping Mall had wood-paneled walls, Victorian details and helpful sales staff. He stressed personalization above all else. The original “Victoria” was imagined to be a sophisticated, elegant, and well-traveled English woman who preferred luxurious items. VS still uses Raymond's concept of personalization and describes the brand as sophisticated and elegant. CORE VALUES The customer rules!: Fulfilling customer needs. Passion leads to success: Emotional and intellectual commitment from employee. Inclusion makes us stronger: Valuing and cherishing diversity. It matters how we play the game: Doing the right thing all the time. Helping the community and being socially responsible. BRAND TARGET VS targets females...
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...pa [pic] dissertation REPORT on “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald, KFC & PIZZA HUT IN NOIDA” Submitted To Submitted By dr. adarsh arora ruchika jain Faculty Guide A3104609016 B.com (H) 2009-2012 AMITY college of commerce and finance AMITY UNIVERSITY UTTAR PRADESH ACKNOWLEDGEMENT “Not a single gram can be breaking the whole vessel”. This is a common saying and it is correct. Any project is not an outcome of a single participation but it is a team work. So, I take a great opportunity to thank those entire people who helped me throughout my project. With deep sense of gratitude, I want to acknowledgment my faculty guide, Dr. ADARSH ARORA, for his valuable guidance and timely suggestion offered to me throughout the course of my project. I take an opportunity to acknowledge our heartiest thanks to department for their valuable guidance and support at all time in fulfilling the requirement for the reasonable work. Last but not least, I also very much thankful to my parents, sister, my seniors, my batch mates and friends especially for their continuous encouragement and moral support in preparing this project. DECLARATION I hereby certify that the project work being presented in this report “COMPARATIVE STUDY OF CONSUMER BEHAVIOUR PREFERANCE TO McDonald,...
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...PEST ANALYSIS OF VICTORIA’s SECRET Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Like Starbucks, Victoria’s Secret markets self-indulgence at an affordable price. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold Victoria’s Secret to Limited Brands, which took Victoria’s and sprinted away. Today, Victoria’s Secret enjoys nearly a monopoly position on the retail of intimate apparel in the US. The typical bra that once sold...
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...management in open source and closed-source software development. OSS development must also manage a geographically distributed team, requiring focus on coordination tasks. Yet OSS development seems to eschew best practices without software quality suffering. Indeed, an extensive study of 100 open source applications found that structural code quality was higher than expected and comparable with commercially developed software.1 The body of research demonstrates that OSS development does retain some of the underlying best-practice tasks from closed-source development—central management, code ownership, task ownership, planning and strategy, system testing, leadership, and decision making—but these tasks are executed differently. Further analysis of the differences shows that many of OSS development’s deviations are procedural—such as risk...
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...ASIA PACIFIC JOURNAL OF MARKETING AND MANAGEMENT REVIEW Vol.1 Issue 1, SEPTEMBER 2012, ISSN 2319-2836 GROWTH AND CHALLENGES OF RETAIL INDUSTRY IN INDIA: AN ANALYSIS SUNITA SIKRI & Ms. DIPTI WADHWA Assistant Professor M.L.N College Yamuna Nagar-Haryana ABSTRACT The Indian Retail Industry is the fifth largest in the world. Comprising of organized and unorganized sectors, Indian retail industry is one of the fastest growing industries in India, especially over the last few years. Though initially the retail industry in India was mostly unorganized, however with the change of taste and preferences of consumers, the Industry is getting more popular these days and getting organized as well. The Indian Retail Industry is expected to grow from US$330 billion in 2007 to US$640 billion by 2015. According to the 10th Annual Global Retail Development Index (GRDI) of A.T. Kearney, India is having a very strong growth fundamental base that’s why it’s the perfect time to enter into Indian Retail Market. Indian Retail Market accounts for 22% of country’s GDP and it contributes to 8% of the total employment. The total retail spending is estimated to double in the next five years. Of this, organized retail –currently growing at a CAGR of 22%- is estimated to be 21% of total expenditure. The unorganized retail sector is expected to grow at about 10% per annum with sales expected to rise from $309 billion in 2006-07 to $496 billion in 2011-12. This paper focused on changing face of Retail...
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...The Silky Strategy of Victoria’s Secret Chelsea Chi Chang Alice Lin Charlene Mak BEM 106: Strategy Professor McAfee 28 May 2004 1 Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Like Starbucks, Victoria’s Secret markets self-indulgence at an affordable price. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold Victoria’s Secret to Limited Brands, which took Victoria’s and sprinted away. Today, Victoria’s Secret enjoys nearly a monopoly...
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...Philosophy vs. Science by Joseph Rowlands The historical relationship between science and philosophy has not been a friendly one. Philosophers like to start with their conclusions, and work to prove them. When it came to trying to figure out what the world was like, philosophers tended to argue about what the world should be like. Science was born as a rejection of this method. Its goal was to figure out what the world was really all about, and its primary tool was actual experimentation. We've all seen philosophy at its worst. Philosophers are often completely disconnected from reality and, more recently, don't care. Rationalism, the view that only deductive knowledge is really reliable, is commonplace. Philosophers often expound their ideas from armchairs and ivory towers, where the facts of reality don't concern them. It's not surprising science would want to distance itself from philosophy. It becomes even more personal for the scientist when he's told that he must conform to preconceived views of the world. It started with Galileo having to renounce his scientific views on astronomy, but continued through the ages. Countless other scientists have had to hide their views on topics like evolution, the age of the earth and the existence of glaciers, with a range of punishments from the inquisition and burning at the stake to losing their jobs or financing. Philosophy, often in the form of religion, does not seek the truth. It seeks believers, and the truth is an...
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...B.B.A. VI Semester Subject: Indian Ethos in Management SYLLABUS Class: - B.B.A. VI Semester Subject: - Indian Ethos in Management Unit-I Business Ethics: Introduction, Business Ethics and Management, Business Ethics and Moral Obligations; Corporate Social Responsibility; Corporate Governance; Report of the Kumar Mangalam Birla Committee on Corporate Governance; Role of Media in Ensuring Corporate Governance; Environmental Concerns and Corporations. Ethical Issues related with Advertisement and Marketing; Secular versus Spritual Values in Management, Work Ethics, Stress at Workplace Relevance of Values in Management; Gandhian Approach in Management and Trusteeship; Social Values and Political Environment Indian Ethos: Values and Ethics; Requisites for Ethics Globally A Holistic Management System; Management in Indian Perspective Unit-II Unit-III Unit-IV Unit-V 45, Anurag Nagar, Behind Press Complex, Indore (M.P.) Ph.: 4262100, www.rccmindore.com 1 B.B.A. VI Semester Subject: Indian Ethos in Management UNIT – 1 BUSINESS ETHICS Business ethics is nothing but the application of ethics in business. Business ethics is the application of general ethical ideas to business behavior. Ethical business behavior facilitates and promotes good to society, improves profitability, fosters business relations and employee productivity. The concept of business ethics has come to mean various things to various people, but generally it‘s coming to know what it right or...
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...Chapter 5 REVENUE AND MONETARY ASSETS Changes from Tenth Edition The chapter has been updated. The SEC’s SAB101 Revenue Recognition tests have been added. Approach The sequence of transactions for accounts receivable and bad debts often causes difficulty; indeed, the time that one is sometimes forced to spend on this topic is all out of proportion to its importance. Students often do not understand why an Allowance for Bad Debts account is necessary at all; they do not grasp the notion that although we feel reasonably sure that some accounts will go bad, we do not know which ones they will be. Even when they do understand this, the chain of transactions involved in estimating bad debts, writing off specific accounts, and booking bad debts recovered, is complicated and not easy to follow. If experience is any guide, it is quite likely that at the time this chapter is taught the press will be describing a company that has gotten into trouble for overstating its revenue or understating its bad debt or warranty allowance. Discussion of such a situation would be interesting. Cases Stern Corporation (A) is a straightforward problem in handling accounts receivable and bad debts. MacDonald’s Farm, by contrast, has few technical calculations but provides an excellent opportunity for a realistic discussion of alternative ways of measuring revenue and of valuing assets. Joan Holtz (A) is a different type of case. It is a device for raising several discrete, separable...
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...| | CCRS | CONTENT STANDARDS | EVIDENCE OF STUDENT ATTAINMENT | RESOURCES | 91929384130 | EIGHTH GRADE: TO BE COMPLETED THROUGHOUT THE COURSEREADING LITERATURE: RANGE OF READING AND LEVEL OF TEXT COMPLEXITY By the end of the year, read and comprehend literature, including stories, dramas, and poems, at the high end of Grades 6-8 text complexity band independently and proficiently. [RL.8.10]READING STANDARDS FOR INFORMATIONAL TEXT: RANGE OF READING AND LEVEL OF TEXT COMPLEXITY By the end of the year, read and comprehend literary nonfiction at the high end of the Grades 6-8 text complexity band independently and proficiently. [RI.8.10]WRITING STANDARDS: RANGE OF WRITING Write routinely over extended time frames, including time for research, reflection, and revision, and shorter time frames such as a single sitting or a day or two for a range of discipline-specific tasks, purposes, and audiences. [W.8.10]KNOWLEDGE OF LANGUAGE Use knowledge of language and its conventions when writing, speaking, reading, or listening. [L.8.3]VOCABULARY ACQUISTION AND USE Acquire and use accurately grade-appropriate general academic and domain-specific words and phrases; gather vocabulary knowledge when considering a word or phrase important to comprehension or expression. [L.8.6]SPEAKING AND LISTENING STANDARDS Engage effectively in a range of...
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...Chapter 5 REVENUE AND MONETARY ASSETS Changes from Tenth Edition The chapter has been updated. The SEC’s SAB101 Revenue Recognition tests have been added. Approach The sequence of transactions for accounts receivable and bad debts often causes difficulty; indeed, the time that one is sometimes forced to spend on this topic is all out of proportion to its importance. Students often do not understand why an Allowance for Bad Debts account is necessary at all; they do not grasp the notion that although we feel reasonably sure that some accounts will go bad, we do not know which ones they will be. Even when they do understand this, the chain of transactions involved in estimating bad debts, writing off specific accounts, and booking bad debts recovered, is complicated and not easy to follow. If experience is any guide, it is quite likely that at the time this chapter is taught the press will be describing a company that has gotten into trouble for overstating its revenue or understating its bad debt or warranty allowance. Discussion of such a situation would be interesting. Cases Stern Corporation (A) is a straightforward problem in handling accounts receivable and bad debts. MacDonald’s Farm, by contrast, has few technical calculations but provides an excellent opportunity for a realistic discussion of alternative ways of measuring revenue and of valuing assets. Joan Holtz (A) is a different type of case. It is a device for raising several discrete, separable...
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