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As I was reading through the slides of “The Business Plan Pitch” PowerPoint, I noticed that the entrepreneurs that spoke in front of the class all followed a similar model. Everyone started off with a hook that was directed to attract the audience. Next came a brief description of the product or service to give the listeners a general sense of what exactly the speaker was selling. The pitch continued with a market description, along with the opportunity to show that there is potential for this product or service to be successful. A description of how the company will make money came next, along with an outline of the business model. Partnerships and alliances were mentioned if necessary, and the pitch was ended with future plans and expectations/goals. Although all the pitches were different, they all had a majority of the four “must haves.” Like mentioned earlier, they all started with a hook. First impression is everything, and if the speaker can’t draw the audience in within the first few seconds, the presentation is useless. All the speakers had passion. The speaker must be excited in order for the audience to have excitement about the business. Every presentation was short. Long pitches can cause the audience to lose interest, which won’t help. All the presenters kept their pitches under 2-3 minutes. Due to the fact these presentations were verbal, only one of the speakers used graphics on a PowerPoint. Graphics are more affective than words due to the fact audience likes to visualize what the speaker is

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