What makes Microsoft company innovative?
These make Microsoft to think innovatively: * Having unique and relevant strategy * Environment trust. * It creates a culture of innovation. * Devotion to collaboration * Customer focus. * Microsoft has Strong, skilled , knowledge workforce. * Freeing up time and money for innovation. * Microsoft has Accountable and capable innovation leaders. *

What Innovative thing are they planning on releasing next?
Microsoft is rightly focusing HoloLens on professional use cases like architecture and healthcare –big misses for Google’s approach with Google Glass. Microsofts’ HoloLens may well set off a birth of innovation. Another key takeaway for me is Microsoft’s surprising acumen to get technology out of the way of the user experience. Microsoft’s new Continuum product allows your phone to be at the center of your information core while adapting to a user’s desired experience to other screens, machines or applications. Microsoft’s approach with Continuum contrasts with Apple’s Continuity feature where connectivity between devices and content become the portable element.
Where do we think they could improve to make them a better innovative company?
First, I think you can make innovation better by making the unfamiliar familiar. What you need to do is help people make the cognitive transition from what they know to what’s unknown. Another idea is to think about how to make things simpler and more accessible. In most industries, there’s often a core dimension that customers care about. When you’re innovating, you want to think about how you can compete, not by being better on that core dimension, but by being different. That often requires being simpler and more accessible. Let me give you an example. If you think about the video game industry. What might that core dimension that