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Real China Case Study

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Introduction
Real China is a modern Chinese restaurant designed to enter the British exotic restaurant market. Company executives decide to open the first restaurant in Gunwharf Quays Portsmouth and simultaneously open restaurants in major British cities. But as a restaurant offering authentic Chinese food, it does not have a prominent advantage because there are many strong restaurants in the foreign food market in Britain. According to Kantar Company (2018), Chinese food is not the most popular—Italian restaurants are the most popular. This means Real China cannot attract potential customers.
To understand how to attract customers, we need to collect feedback from customers on our homepage. We also need to create a two-way communication channel …show more content…
A website that works for us is an efficient way to attract and identify our customers. We can use the website to collect information to improve our dishes and strengthen our brand image.
Recommendations
1. We must use more beautiful pictures and short text to describe our dishes and service because the Chinese name is hard to translate into English. Sometimes translators make a mistake. Using pictures could provide a clear image of our food to our customers.
2. We will need to manage our social application actively. We need to reply promptly and reasonably to our customers' reviews. Furthermore, most young people are keen on utilizing social media and the internet to improve their lives, so we can offer coupons and upload pictures of our new dishes and videos of our collaborations with famous British Chinese chefs.
3. We should make a seasonal menu. We should also collaborate with environmentally friendly fish farms, vegetable gardens and livestock farms. Furthermore, we should rank our dish so we can know what type of meals our customers liked.
4.We should review the timescales and intensity of our current programmes to make them more intensive and demanding. (755

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