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Real-Time Business Intelligence at Continental Airlines

In: Business and Management

Submitted By schallerb
Words 625
Pages 3
Case Study One-
Real-Time Business Intelligence at Continental Airlines

Real- time data warehousing works with Continental's strategies and plans through providing the best service possible to its customers. Continental had the goal of getting people to their destinations on time and with everything that they were traveling with. Real-time data warehousing helps to track the flight information, connection information, and passenger information in order for the company to be effective and for the passenger to have an enjoyable flight. With the fast paced environment of society and businesses today, the real-time data warehouse is the most efficient method of information travel for the company to use. At the click of a few keys, anyone with access is able to find information about connecting flights, passenger information and also problems that the passenger might run into with their flights. The real-time data warehousing was able to address the problems with airline reservations and connection people to other airlines for flight transfers, this makes things easier so the airline is able to see where each customer is going and the service that they need to provide to that customer to get them to their location on time with the least amount of glitches as possible. This feature also tracks passenger information such as all of their demographics and also tracks any disturbances that they might have had on a flight before so that the airline can work to avoid anything in the future. Another feature that the data warehouse offers is the ability to track the projections of revenue for each flight. I believe that from reading the case study, the real time data warehousing is a very comprehensive information system that can complete many things for the company and create a good business environment. I do not believe that any other model would be more...

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