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Reasons for Innovation

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Submitted By emilycowardin
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Organizations strive to be innovative for many reasons. One of the reasons is due to customer demand. Consumers are always looking for the next new and exciting product on the market. This is especially true when it comes to new tech gadgets and cell phones. In order to be competitive, attract new customers and retain current customers a business needs to be innovative. Introducing fresh new products to consumers is one way to be innovative. Modifying existing products to better meet consumers needs is also considered being innovative. Organizations can ask consumers what they want or what modifications should be made to an existing product to find out how it would better fit their needs. By figuring out what changes could be done to better meet consumers needs the organizations in being innovative and stay ahead of the competition.

Remaining competitive is another reason an organization would want to be innovative. Many companies come out with new or newly designed products or services. In order to attract the attention of the consumer an organization needs to be developing new products and fresh new ideas. If an organization just puts out the same product day after day the consumer will lose interest and are likely to go to the competition and purchase their product or service. Remaining competitive in the marketplace is very important to keep a business going.

Innovation can also help improve operational efficiency. By finding new ways and possibly finding a better way to produce its products and organization can save time and money. New technology is developed everyday that can lead to making processes better and more efficient. An organization can analyze their current processes to make sure they are producing their products as efficiently as possible. If a new piece of equipment has been developed the organization should take a look and see if

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