Free Essay

Recommendation Letter

In: Business and Management

Submitted By coolbreeze0401
Words 462
Pages 2
Date: July 22, 2012
To: Bertrand Green, CEO (EBG)
From: Michael Jenson, Director of Public Relations
Subject: Challenge to Make EGB Become Greener

Since our founding in 2008, EBG has been the community leader in green innovation and technology, encouraging all homeowners, businesses, and municipalities to become more environmentally friendly. However, I’ve been concerned that our message is being missed by the people in our community due to EBG, as a company not fully living to green lifestyle that we enthusiastically promote. I think we have to change this in order for EBG to stay relevant and credible as a business and community leader.
Recently, in my speaking engagements with local companies about converting to more green practices and initiatives I’ve noticed a little less interest in EBG. I have also noticed a small drop in sales; however it is too early to tell if this is a trend.
I also noticed at the office one day as I was leaving, that the parking was full of gasoline and diesel vehicles that are challenging our environment. Even our own gasoline and diesel service vans and trucks challenge the environment. This has concerned me, because we take pride in ourselves as being leaders in the promotion of a greener and cleaner environment.
Out of concern for our company reputation in this regard, I’ve researched a local car dealership that offers an incentive for employees of companies who buy hybrids as company vehicles, and get significant discounts. I submit that EBG purchase a couple of hybrids vans, and encourage all employees to buy the hybrids for use. EBG would, in order to get as many employees as possible to consider hybrids could offer every employee $3000 towards purchasing a hybrid. Employees could only receive the money if they go to contract to buy the hybrid.
Although, this could potential be a financial burden up front, over the long term this could be a very positive move. This could allow us to advertise that our company not only encourages others to be green, but we encourage all our employees too. Also, we would have an increase standing in the community and amongst our peers because we not only promote a green lifestyle we live it.
We both want to see what is best for EBG. By us taking up this initiative of going to hybrid cars we not only will do more to save our environment, we will have an increased standing in our community. EBG will be the company that truly lives by their motto “Making the world green one person at a time.” I submit that we without delay add the hybrids to our current fleet and encourage all employees to convert to hybrid vehicles. I know we can accomplish this endeavor.

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