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In: Computers and Technology

Submitted By dinO8
Words 316
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• Partnership with advertising/marketing websites should be established to promote the site and increase visibility.
• There should be exceptions as to what products can be ordered online. For example, online shopping may be limited only to smaller items so that customers will still have a reason to visit the store when buying larger items.
• Website should include a help section, tutorial section, videos section, etc. where customers can browse for any power tool demonstration, help in tool operation, or training courses.
• Customers should be encouraged to create accounts on the website to access more features. This is also to reduce the risk of attackers abusing the website.
• The site should include an online consultation feature where customers can seek for help regarding the products sold at HHI.
• Security should also be a main focus because increasing the site’s security can add to the customers’ online experience.
• An online bulletin can be put up where HHI, customers, suppliers can post announcements, ads or notices about tools or services they offer.
• Users should be allowed to subscribe to this bulletin so that they can receive email updates whenever news is posted.
• So as not to lose the relationship with customers, HHI should still encourage the customers to visit the stores occasionally or arrange gatherings where customers can consult with the personnel for matters that cannot be discussed online.
• Careful consideration should be made in terms of the development of the website. Requirements should be made clear early on to prevent repetitive development because this can be very costly.
• The number of personnel in charge of maintaining the website should be carefully considered, as well, because assigning personnel to the website will require some training.
• A good way to come up with good marketing/advertising strategies is to...

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