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Recruitment Best Practices

In: Other Topics

Submitted By cdparms
Words 1847
Pages 8
College-wide
Recruitment
Plan

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2005-2010

Recruitment Plan for 2005-2010

RECRUITMENT PRIORITY: Recruitment Research

Goal (3-5 year) Analyze the historical profile of enrollment patterns (i.e. by program, campus, and demographic variables) in order to develop targeted recruitment strategies.

➢ Design a report by campus to profile those in each major for the past three years. Characteristics that are helpful in understanding recruitment for each major are age, gender, zip, F/T or P/T, day or evening session. ➢ Analyze the report tracking enrollment numbers over the past five years in each major, sorted by campus and year.

Goal (3-5 year) Conduct research to find more effective ways to recruit students to specific programs.

➢ Find a physical location for a phone bank on each campus or centrally located to make a distinct, focused effort to solicit additional information from potential students, conduct surveys, and implement retention focused calling. ➢ Produce CARS report for each major by contact code. ➢ Identify and target two low-enrollment programs with excellent transfer record or excellent professional outcome opportunities.

Goal (3-5 year) Develop a historical profile of high school yields in order to research the reasons for differing yield rates and strategies for maximizing enrollment.

➢ Using information from individual Suffolk County high school guidance offices on the annual number of graduating seniors, calculate the number and percentage of each class we enroll. ➢ Examine the history of individual high school yields and identify any schools where the yield has dropped or has traditionally been low. Focus on bringing the applicant pool up and increasing

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