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Recuritment

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Submitted By michaelpaul
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* Title: Describe the role and use of internet marketing within a modern marketing context
A - Describe the role of internet marketing within a modern marketing context

The internet is the fastest way to provide information to people anytime, anywhere. Nowadays, the internet is very useful to the consumers rather than people prefer to telephone, postal services, radio and television to communicate them. Moreover, internet is very useful for businesses to sell products online over the world. The internet is growing strongly and if companies do not adapt they will lose customers.

Role of Internet marketing: - Internet marketing means different things to different people.The main aim of the producers are to get maximum profit by selling products online. The internet marketing introduces the products and services online. The internet Marketing has increased the growth and importance of the internet, used by the users in different countries because it benefits the producer to increase the organisation profit by selling their product online around the world to different people. Moreover they can also provide information to the people through websites.

* B - Describe how 3 chosen organisations use internet marketing.

In this part I’m going to explain about Tesco which is one of the commercial businesses that use internet to sell their products to consumers. There are many different types of products in Tesco like grocery,house hold,accessory,pesonel care, travel,gift, clothes( women,men,kids wear)shoes ,make –up, hair,electrionic devices like moblies and many more products. Consumer can buy the product by staying at home rather than going to stores to buy. Moreover, the advantage of the online is that it is easy to use by anyone and it also saves time from busy schedules. More than this,tesco is also provide free delivery for shopping to some extent, like

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