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Recyled

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Submitted By terin
Words 1458
Pages 6
1. One Design Center Place, Suite 850, Boston, Massachusetts.

2. The Company's business goal is to become the leading brewer in the Better Beer category by creating and offering high quality full-flavored beers. With the support of a large, well-trained sales organization, the Company strives to achieve this goal by increasing brand availability and awareness through advertising, point-of-sale, promotional programs and drinker education.

3. Various beers, flavored malt beverages and hard cider styles and the rationalization of its product line, as a whole.

4. The Company sells its products to a network of approximately 400 wholesale distributors. These distributors, in turn, sell the products to retailers, such as pubs, restaurants, grocery chains, package stores, stadiums and other retail outlets, where the products are sold to drinkers. With few exceptions, the Company's products are not the primary brands in distributors' portfolios. Thus, the Company, in addition to competing with other malt beverages for a share of the drinker's business, competes with other brewers for a share of the distributor's attention, time and selling efforts. The Company sells its products predominantly in the United States, but also has markets in Canada, Europe, Israel, the Caribbean, the Pacific Rim and Mexico.

5. Yeast. Shipping cases, six-pack carriers and crowns. The two-row varieties of barley used in the Company's malt are mainly grown in the United States and Canada. The Company uses Noble hops varieties for its Samuel Adams lagers. Noble hops are produced in several specific growing areas recognized for growing hops with superior taste and aroma properties and include Hallertau-Hallertauer, Tettnang-Tettnanger, Hersbruck Hersbrucker and Spalt-Spalter from Germany and Saaz-Saazer from the Czech Republic.

6. 14

7. During 2010, the Company

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