...near as possible to the consumer by building their own personalities is the idea of beginning this work. It aims tracking how a successful brand creates its personality through the public, and the perception of consumers about this. The analysis will focus on the Bergenbier brand and will be following firstly, the brand features prints and promotion through TV spots, and secondly how consumers perceive the brand. Last phase of the study is consumer profiling Bergenbier brand. Research methods used were document analysis and sociological inquiry (main methods) and telephone survey and focus group (secondary methods). Research questions The role descriptive study aimed at identifying brand characteristics Bregenbier as they appear promoted by certain media tools, namely TV spots and prints. Regarding the role of exploratory work aims perception of brand identification Bregenbier Ploiesti young consumers, as well as consumer profiling. Research questions which we want to find the answer in making research are as follows: 1. What are the characteristics of the brand Ploiesti, Bregenbier, evidenced through prints and TV spots? 2. What is the perception of young people in the brand Ploiesti Ploiesti-Napoca, Bregenbier? 3. What is...
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...The topic of my presentation is behavior, assessment of behavior and modification of behavior. Objective related to my presentation is how u judge abnormal behavior of students in your class, to judge the abnormal behavior u must have some information regarding assessment of behavior/ behavioral observation, then how you change the abnormal or overt behavior of children. Beside these the main objective is that whenever you call by the therapist, counselor or clinical psychologist for psychological consultation than how you help him to overcome symptoms of abnormalities or the disorder. First of all I am going to give you information related to the term behavior. Every one of you are very much familiar with the term behavior you use this word many time in your class Learning disabilities are neurologically-based processing problems. These processing problems can interfere with learning basic skills such as reading, writing and/or math. They can also interfere with higher level skills such as organization, time planning, abstract reasoning, long or short term memory and attention. It is important to realize that learning disabilities can affect an individual’s life beyond academics and can impact relationships with family, friends and in the workplace. Learning disabilities should not be confused with learning problems which are primarily the result of visual, hearing, or motor handicaps; of mental retardation; of emotional disturbance; or of environmental, cultural or economic...
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...Memory Without it, you’d be constantly living in one moment to the next. You wouldn’t know who you are, where you came from or where you are going. But what is it? And how does it work? To answer these questions, early memory researchers decided to break memory down into simple structures. The mysterious power of our mind to store images, words and sounds, was reduced into several components. All of these components were then thought to interact through simple processes. Simplifying memory in this way was a necessary step in developing our understanding of how memory functions. From this structured view of memory, two important models of memory were developed: the Multi-store Model and the Working-Memory Model. Section 1: Multi-store model of memory Atkinson and Shiffrin (1968) Do you think you have a good memory? What is your earliest memory? The multi-store model is a structural model which states that memory is made up of 3 distinct, separate stores: sensory memory, short-term memory (STM) and long-term memory (LTM). Each of the stores can be analysed based on three factors: 1) Capacity: how much information can be stored 2) Duration: the amount of time the information can be stored 3) Encoding: how the information is represented by the memory system Sensory memory The first store in the multi-store model is the sensory memory store. This store provides an account of the environment as experienced by our senses. A copy of the stimulus is kept here until we determine...
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...FraudAnalytic, Nonfinancial, and Red Flags | For Dr. Pacini ACG 6686: Accounting Fraud Examination Concepts -Spring 2013 – Mavis Curley Florida Atlantic University April 25, 2013 | I. INTRODUCTION The use of analytical procedures on financial data to asses risk and detect fraud is standard practice for auditors; however, using only financial data has been shown to be ineffective in uncovering many frauds. (3-Brazel) Auditors and forensic accountants find that when nonfinancial performance measures and financial data are compared inconsistencies can be exposed, and fraud risk revealed, that otherwise would have gone undetected. (3-Brazel) There are a number of nonfinancial performance measures which can raise questions about financial reporting and the corporations environment; although they are not directly related to the accounting of the business they function as possible indicators or symptoms of fraud; this can help detect wrong doing sooner than analytical procedures alone. This paper will describe common nonfinancial performance measures and through the use of a fictional corporation, show how nonfinancial performance measures and can expose fraud and fraud risk and discuss the use of red-flags and the future of nonfinancial measures in auditing, investing and investigations. II. NON FINANCIAL MEASURES AND CORPORATION X The American Association of Accountants (AAA) published a commentary paper on the NFM research done by Brazel et al, below...
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...This is the third time that I have started this paper now. I know it is supposed to be about me, but the truth is I am not all that interesting. I am just a woman, working hard to be someone that my late parents, my son, my husband and family can be proud of. I am a twenty five year old woman who has four very full-time jobs at this moment in my life. A mother to my eight year old son, a wife, an Elementary Education major, and a high-volume restaurant manager (when my time is not being occupied by the most important things in my life). If you have not already done the math in your head, like most people do when I tell them how old my son and I are; I was sixteen years old when I gave birth to him. I was never the girl that anyone expected that from, I did not even expect it would happen to me. I was always a model student and the perfect little girl. But it happened. I was determined to make sure that my son and I did not become “just another statistic.” I gave up most of my hobbies and put my dreams on hold as I focused on finishing high school and providing for my son. My parents were a huge help as I began my journey into single motherhood. They were my biggest motivators and supporters; they just wanted me to get at least my high school diploma. I did. I graduated six months early, actually. I was the first person in my family since my paternal grandmother to actually finish with a diploma and not a GED. When I was younger, before I had my son, I loved to...
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...contents. Cut and paste the instructions for each project at the beginning of that project. See rubric for grading procedures. 1. Character astrology signs. After reading brief descriptions of astrology or sun signs, figure out which signs you think three of the main characters/people from the book were born under. Tell who the three characters/people are, a brief summary of what they do in the book, and the sign that you think fits them. Write an explanation of why you think they fit the sign. As you are explaining why they fit that sign, be sure to recap events from the book to support your thinking—drawing on their actions, attitudes, and thoughts from the book. Here are a couple of links to websites you might want to use as you research different astrology signs: http://www.starlightastrology.com/signsindex.htm http://www.astrology-online.com/persn.htm 2. Heroes and superheroes. Pick a character/person from the book you read. First, describe the character/person--who is she, what did she do in the book, what are her beliefs, etc. Then, select two or three people your character/person would think of as a hero or superhero. Describe the characteristics of that hero or superhero and why those characteristics would be important to your character/person. Also describe which characteristics your character/person would most want for himself/herself that the...
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...Founder, TheRomantic.com IDEA # 1 If your partner is going away for a few days, tell her that you are worried about her so you have organized a bodyguard to look after her. Then give her a small teddy bear. IDEA # 2 Buy a packet of glow in the dark stars and stick the stars on the roof above your bed to spell out a message such as "I Love You" When the lights go down, your message will be revealed! IDEA # 3 On a special occasion, buy your partner eleven real red roses and one artificial red rose. Place the artificial rose in the center of the bouquet. Attach a card that says: “I will love you until the last rose fades.” IDEA # 4 Buy the domain name of your partner's name if it is available for example www.TanyaJohnston.com. Create a web page containing a romantic poem and a picture of a rose. When your partner is surfing the web, casually ask whether she has ever checked to see whether her domain name is taken. Let her type it in to discover her page. TheRomantic.com 101 Romantic Ideas IDEA # 5 Buy a stylish hand mirror and give it to your partner as a gift. Include a card in the box saying “In this mirror you will see the image of the most beautiful woman in the world.” IDEA # 6 Take a book that your partner is reading and using a pencil, underline letters in a section of the book she has yet to read to spell out a love letter. For example in the following exert from a novel, the underlined letters come together to spell out the secret message "I love you" The palace was...
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...Paper : TCS Placement Paper Pattern (English, Aptitude) Hi, Its Vineet Mishra. TCS Test Consists of 3 Sections.. 1. Test on Synonyms and Antonyms (40 questions, 20 minutes: Also Q's on Sentence Completion). 2. Aptitude Test (32 questions(may vary), 40 minutes: General Questions on Mathematics). 3. Critical Reasoning (30 Minutes: 3 Analysis Paragraphs and 12 questions Relating them Written Test: Written test is on line test paper. There were three sections. plz prepare last papers too & BARRONS Properly. Some of Antonyms are Admonish= usurp Adhesive = tenacious, sticky, glue, gum, bonding agent Alienate = estrange Bileaf = big screen, big shot, big success Belief = conviction Baffle = puzzle Brim = edge Covet = to desire Caprice = whim Concur = similar, acquiesce Confiscate = appropriate, to take charge, to annex Cargo = load, luggage Dispel = scatter Divulge = reveal, make known, disclose Discretion = prudence Emancipate = liberate Efface = obliterate Embrace = hug, hold, cuddle Furtive = stealthy Heap = to gather Hamper = obstruct Heap = to pile Hover = linger Incentive = spur Instigate = incite Inert = passive Latitude = scope Lethargy = stupor Lamont = lakes, lamentable Lament = wail Latent = potential Merry = Enjoy Meager = small, little, scanty Misery = distress Momentary = for small time Merit = to deserve Miserable = unhappy, sad Obstinate = stubborn Overt = obvious, clear, explicit, evident Pretentious = ostentatious Potential = ability Rinaile = rigorous Renounce=...
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...VISUAL COMMUNICATION CA1 CORPORATE IDENTITY PROGRESS JOURNAL : “JOMENTS” VISUAL COMMUNICATION CA1 CORPORATE IDENTITY PROGRESS JOURNAL : “JOMENTS” JUDY TING PING CHU (1632082) [DMC/FT/1A/02] 1632082 1632082 JUDY TING PING CHU (1632082) [DMC/FT/1A/02] 1632082 1632082 COMPANY NAME: Joments Slogan: priceless little moments Products: watches Target audiences(age): both males and females, about the age of 12(teens) to 35(young adults) Competitor 1: Daniel Wellington * Selling Price: (price range: $200+ to $300+) For leather straps, the bigger face (40mm) costs $319 while the smaller face (36mm) costs $269 For NATO straps, the bigger face (40mm) costs $279 while the smaller face (36mm) costs $229 * Logo: -simplistic, yet clean looking, easy to remember and recognize too -bold fonts. * Unique Selling Proposition: Daniel Wellington (DW) believe that the traditional, yet crisp design blends together perfectly with the colourful NATO strap and elegant leather strap who will appeal to almost everyone with a sense for classic and timeless design. Minimalistic designs of the watches appeal to many of the teens worldwide. * Famous Products: -Classic St Mawes -Classic Sheffield -Classic Durham Competitor 2: Casio * Selling Price: (price range: $99 to $200+) * Logo: -simple, font is very bold * Unique Selling Proposition: ...
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...Mr. Macomber English 3 AP Syllabus 1.5 English 3 AP Course Overview Students in this introductory college-level course read and carefully analyze a broad and challenging range of nonfiction prose selections, deepening their awareness of rhetoric and how language works. Through close reading and frequent writing, students develop their ability to work with language and texts in order to establish greater awareness of purpose and strategy, while strengthening their own composing abilities. C16 Students examine rhetoric in essays, images, movies, novels, and speeches. They frequently confer about their writing by conferencing in class. C 14 Feedback is given both before and after students revise their work to help them develop logical organization, enhanced by specific techniques to increase coherence. Rhetorical structures, graphic organizers, and work on repetition, transitions, and emphasis are addressed. I comment on individual drafts, and I write memos to the class in a blog about whole-class concerns such as specificity of quotations, parallelism, and transitions. C13 Simultaneously, students review the simple, compound, complex, and compound-complex sentence classifications. We examine word order, length, and surprising constructions. Loose and periodic sentences are introduced. We examine sample sentences and discuss how change affects tone, purpose, and credibility of the author/speaker. In addition, feedback on producing sentence structure variety...
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...ASSIGNMENT 10 PROJECT WORK a) Project for primary classroom THE TROPICAL RAINFOREST UNITOVERVIEW This primary unit takes across curricular approach involving language arts, math, science, and social studies. Art, music and movement education activities are also used to develop the concepts in this unit. Students will learn about the rainforest through a variety of activities to complete both on-line and in downloadable format for use in the classroom. In addition there is a resource bank of print and non-print resources included. Each lesson develops a particular focus and may take one class or several classes to complete. Extending activities are also provided as well as assessment and evaluation tools and templates. Foundational Objectives: Knowledge ! Students will increase their knowledge about the rainforest. Skills and habits * Learn about and practice the skills and strategies of effective listeners, speakers, readers, writers and representers. * Speak and write to express thoughts, information, feelings and experiences in a variety of forms for a variety of purposes and audiences. * Read and view a range of grade-level appropriate oral, print, and other media texts in a variety of situations for a variety of purposes. * Assess personal and group strengths...
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...Coping with Learning Disabilities Stephen Odom College 100 American Military University Maureen Augustin Coping with Learning Disabilities Many people around the world suffer from some type of Learning Disability (LD). Learning disabilities affect the way people receive, process, analyze, and store information. Many types of learning disabilities have been identified over the years. They can affect many different facets of a person's life, such as concentration, focus, reading, math, or writing. Many people that are diagnosed with a learning disability have more than one. LD has always been difficult to define as a disorder, but is typically seen as “unexpected” underachievement (Swanson, Harris, and Graham 2003). There are many tools and techniques that have been developed to help these people cope with their disability. Many disabilities are diagnosed early in life when a child is noticed to have difficulty communicating effectively, speaking, reading, writing, solving a math problem, or any other task that should be performed at their appropriate age level. There are many different types of learning disabilities that have been identified. Some of the more common ones are dyslexia, dyscalculia, and dysgraphia. Although they are not classified as learning disabilities, attention deficit hyperactivity disorder and autism also present learning difficulties. Dyslexia is the most common, and most well known, learning disability. According to Montgomery (2007), “The term...
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...Have you ever been so captivated by a child? One where all their thoughts and actions well cultivating, leaving you to want to watch and learn their inner workings. Finn Hudson is that child, in which I chose to do my case study on. Where this paper will go through his background and development of his muscle, bone and brain. Delving through his emotions, social interactions, and self concept. Part 1: General Description and Background of the Child Our Lady of Black Rock School located in the community of Black Rock in Buffalo NY, off of Amherst Street, in the pre-k room, is where you will find Finn Hudson. To contact this school the phone number is (716) 873-7497, where his classroom teacher is Ms. Batista. Fin Hudson was born on august ninth, and is currently 4 years of age. Looking at Finn you can tell that he is the smallest child in his class, approximately 33 inches tall, and weighing in at about 25-30 pounds. He is the cutest little boy with blonde hair and big blue eyes, he is Caucasian with very fair to pale skin. Finn’s parents are separated and he is currently living with his mother full time. He goes to see his father on the weekends. Part 2: Developmental and Behavioral Patterns A. Physical Development Development is a progressive series of changes that occur in a predictable pattern, as a result of the ongoing interplay between biological and environmental influences (Lecture 8/30/12). Physical Development is the biological growth and maturation...
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...wrong. I don't understand the purpose of the line, "I don't need to drink to have fun." Great, no one does. But why start a fire with flint and sticks when they've invented the lighter? Have you ever been walking down the street and realized that you're going in the complete opposite direction of where you are supposed to be going? But instead of just turning a 180 and walking back in the direction from which you came, you have to first do something like check your watch or phone or make a grand arm gesture and mutter to yourself to ensure that no one in the surrounding area thinks you're crazy by randomly switching directions on the sidewalk. I totally take back all those times I didn't want to nap when I was younger. The letters T and G are very close to each other on a keyboard. This recently became all too apparent to me and consequently I will never be ending a work email with the phrase "Regards" again. Do you remember when you were a kid, playing Nintendo and it wouldn't work? You take the cartridge out, blow in it and that would magically fix the problem. Every kid in America did that, but how did we all know how to fix the problem? There was no internet or message boards or FAQ's. We just figured it out. Today's kids are soft. There is a great need for sarcasm font. Sometimes, I'll watch a movie that I watched when I was younger and suddenly realize I had no idea what the hell was going on when I first saw it. I think everyone has a movie...
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...Bhamani 5-6 English (Creative Writing) Tuesday, March 29, 2005 45 mins Shape Poem The Student will be able to: 1=Share and write more creactive ideas. 2=Describe different objects Papers Pens Charts Markers Colours OHP(OHT)for the presentation of sample poem(WB can be used too) PRESENTATION: The Teacher will ask the student following questions.(How many of you like butterfly/balloon? Why ou like balloons/butterfly? Do you love poems(yes/no) well,then lets try to write one. Teacher will show an example or two like of balloon(MY RED BALLOON IS LIKE AN AEROPLANE WITHOUT WINGS.IT FLOATS LIKE A BIRD IN THE SKY.A STRONG WIND MAKES MY BALLOON RUN FAST AND TO THE GROUND.POP!OHNO..PIECE OF RUBBER DRIFTING TO THE GROUND)Than SS will asked to choose shapes draw it and write a peom inside that shape) for production you can display all the shapes poems on the school board /bulletin board/soft board.. production stage could be considerd as evaluation Evaluation Lesson Plan Teacher Class Subject Date Duration Topic Objectives Material Needed Methodology Sonia Sham Dupte grades 3-4 language arts Tuesday, March 01, 2005 30 mins telling a story Students will learn how to use descriptive and imaginative language to tell a story. * Telling a Story pictures (allow each student to choose their own picture) * paper * pencils Discuss with students the structure of a good story. Stress that a good story has a beginning, middle, climax, and end. Read a sample story to the class. Have the class discuss...
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