...The Dalkon Shield Case Study Report Abstract The case study involving A.H. Robins Company will discuss blatant lack of due diligence of the product Dalkon Shield. Ignoring appropriate measures to ensure safety or the product along with misleading aggressive promotional strategies and literature show the malicious intent of the company for short-term profits, despite the fatal and devastating impacts on the public. The Dalkon Shield Case Study Report Unethical Practices As inventors, Davis and Lerner, at first were following protocol by developing, testing, distributing, and refining their product to a small controlled portion of the public with good faith and due diligence along with documenting their studies and recording accurate results. The point Dalkon Shield’s life where unethical practices first become apparent was during the acquisition of A.H. Robins Company of the product from Dalkon Company. The first contributing factor was the financial motivations when Dalkon Company realized that their product needed corporate distribution especially since they lacked the sale team in the organization. A.H Robins Company just did not acquire the product, but put the two inventors became consultants for the company as well. This makes a biased unilateral perspective for pushing financial opportunity gains over appropriate procedural practices when offering this particular new product. The second contributory factor is utilization of a legal loophole that the IUD did...
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...accounting policies and financial statements as of December 26, 2012 as compared to Red Robin Gourmet Burgers Incorporated’s accounting policies Abstract: An discussion of Denny’s Corporation’s accounting policies and financial statements as of December 26, 2012 as compared to Red Robin Gourmet Burgers Incorporated’s accounting policies Accounting Policies Project Part 1 Accounting Policies Project Part 1 Table of Contents Report 1 Part 1: Discussion of the Balance Sheet Part 2: Discussion of the Consolidated Statements of Income Part 3: Discussion of the Statement of Cash Flows Part 4: Discussion of the Auditor’s Opinion Part 5: Discussion of Revenue Recognition Part 6: Discussion of Accounts Receivable Part 7: Discussion of Inventory and Cost of Goods Sold Part 8: Discussion of Property, Plant and Equipment Report 2 Part 1: Discussion of Intangible Assets Part 2: Discussion of Current Liabilities Part 3: Discussion of Long-Term Debt Part 4: Discussion of Leases Part 5: Discussion of Stockholder’s Equity Part 6: Discussion of Statement of Cash Flows Part 7: Overall Evaluation Denny’s Corporation Financial Statements Notes MD&A Red Robin Gourmet Burgers Inc. Financial Statements Notes MD&A Part 1: Discussion of the Balance Sheet This section will briefly overview and list the major components of Denny’s Corporation and Red Robin Gourmet Burgers, Inc.’s Balance Sheets and then discuss any significant deviations...
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...Assignment 2: Choosing a Distributor Lori Rodeffer Strayer University HTM 250: Purchasing and Cost Control Dr. Madlyn M. Bonimy November 30, 2014 Choosing a Distributor Sysco Inc. is one of the leading distribution companies in the world. They are global leaders in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, and lodging establishments. Equipment and supplies for the foodservice and hospitality industries are also included in their list of products. Operating 193 distribution facilities, this company is able to service approximately 425,000 customers. For Fiscal Year 2013 that ended June 29, 2013, the company sales broke records with more than $44 billion in sales. The history of SYSCO is an extensive one that truly explains how this company was able to build itself up into the largest marketer and distributor of foodservice products in North America. SYSCO provides food and other products and services to 270,000 restaurants, schools, hospitals, nursing homes, hotels, businesses, and other organizations. Their 70 distribution facilities serving more than 150 of the largest cities in the continental United States and parts of Alaska and Canada make this feat possible. The company's line of products includes about 200,000 items, including fresh and frozen meats, seafood, poultry, fruits and vegetables, baked goods, paper and disposable items, chemical and janitorial products, beverages, dairy foods, and medical...
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...RED ROBIN GOURMET BURGERS INC 10-Q Quarterly report pursuant to sections 13 or 15(d) Filed on 05/17/2012 Filed Period 04/15/2012 (RRGB) Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-Q (Mark One) x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the quarterly period ended April 15, 2012 or o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission File Number: 0-49916 RED ROBIN GOURMET BURGERS, INC. (Exact name of registrant as specified in its charter) Delaware (State or other jurisdiction of incorporation or organization) 84-1573084 (I.R.S. Employer Identification No.) 6312 S. Fiddler's Green Circle, Suite 200N Greenwood Village, CO (Address of principal executive offices) 80111 (Zip Code) (303) 846-6000 (Registrant's telephone number, including area code) (Former name, former address and former fiscal year, if changed since last report) Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No o Indicate by check mark whether the registrant...
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...Marketing Strategy of ALDO Groupe - December 9th, 2010 The ALDO Groupe owns and operates a worldwide chain of shoe and accessory stores. The company was founded by Aldo Bensadoun in Montreal, Quebec, in 1964 where its corporate headquarters remain today. It has grown to become a worldwide corporation, with over 950 stores under 8 retail banners: ALDO, ALDO Accessories, Spring, FeetFirst, Globo, Little Burgundy, Lōcale and Call it Spring. There are also ALDO outlet, ALDO Kids, ALDO Liquidation, Spring Liquidation, and clearance stores. Canadian, American, and UK stores are corporate stores while international stores are franchisees. The company once operated the now closed or re-branded banners Simard & Voyer, Pegabo, Transit, Stoneridge, and FIRST (Which was the American version of Feetfirst). Statistics: Public Company Incorporated: 1942 Employees: 500 Sales: C$202.14 million (1996) Stock Exchanges: Toronto Montreal Ticker Symbol: AO.A SICs: 2337 Women's, Misses', & Juniors' Suits, Skirts, & Coats; 2321 Men's & Boys' Shirts, Except Work Shirts; 2325 Men's & Boys' Separate Trousers & Slacks; 2329 Men's & Boys' Clothing, Not Elsewhere Classified; 2331 Women's, Misses', & Juniors' Blouses & Shirts; 2335 Women's, Misses', & Juniors' Dresses; 2339 Women's, Misses', & Juniors' Outerwear, Not Elsewhere Classified; 2361 Girls', Children's, & Infants' Blouses & Shirts; 2369 Girls', Children's, & Infants' Outerwear, Not Elsewhere Classified; 2221 Broadwoven...
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...to assess the company Red Bull and their energy drink Red Bull Energy Drink, in a manner in which the market/industry, environment, competitors, customers, and the brand were all analysed by using secondary research. A SWOT analysis was also conducted. Through this research and analysing, it was found that Red Bull is the dominating leader in the energy drink market and sells the most units of its product worldwide. However the company does have close competitors in Monster Energy Drink and Rock star Energy Drink. Although Red Bull has massive internal strengths in being leader in the market share and sponsorship of events, it also has weaknesses in lack of innovation and diversity. Their opportunities however, could be to extend the product line or team up with another company such as Smirnoff. The threats present to Red Bull are the unhealthy image associated to it by society and health critics and the rising competitors. Despite all these possible setbacks Red Bull continues to be the number one seller of energy drinks worldwide. Introduction 1.1 Give a general introduction to the assignment The aim of this report is to analyse the product Red Bull Energy Drink produced by the company Red Bull, and apply theoretical concepts to the energy drink product category, including analysing information relevant to the industry, environment, competitors, customers and brand of Red Bull all done through secondary research. 1.2 Describe your product The Red Bull Energy Drink is...
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...instead wasting our companies’ time and money? Now let we see what the company and employees use it to do: In China, Renren and Xiaonei social networks are very popular now. There is no doubt that it has become one of the best ways to meet people in different parts of the world. People of every age group big or small are using numerous networking sites and creating their profile. They share information and communicate with each other. Social network provides the opportunity to strengthen the bonds between employees in a work place. Social network helps to establish interaction and information sharing between users. With the rapid growth of online users, it has helped the company to promote their business and in reality it has become a marketing tool of driving business. Companies also use it as a platform to distribute product information and some of them have translated into sales. Now look as below the SWOT analysis of social network in our workplace: Strength: It promotes and facilitates communication and costless. Weakness: Some companies may restrict the access of these social networks. Many IT and project managers are concerned about loss of productivity and compromised network security due to social media use on work computers. It is not very easy to build trust between customers and employees as people believe that internet networks are imagined. Opportunity:...
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...Competitive Strategies Rashad Byrd Strayer University Contemporary Business Competitive Strategies There are a number of companies that have competed for years within certain industries. Examples can be Lowes and Home Depot, Amazon and EBay, and AT&T and Verizon, but two companies that have been going head to head for almost 60 years are McDonald’s and Burger King. McDonald’s was founded in San Bernardino, California by Dick and Mac McDonald and was then reestablished by Ray Kroc in 1955(Nation’s Restaurant News, 2005, p. 2). Burger King was founded in Miami, Florida by James W. McLamore and Dave Edgerton in 1954(Carlino, 1996, para. 2). Both restaurants both sell a lot of the same things to include burgers, fries and shakes, but culturally they are different. McDonald’s mass marketing strategies have turned on family values, cleanliness, friendly service and, more recently health (B&T Magazine, 2012, p. 4). McDonald's vision statement is Quality, Service, Convenience, and Value. These are Ray Kroc’s “Guided Values” and are in embodied in the business ethics of each store (Salva-Ramirez, Winter 95/96, para. 4). The most culturally relevant icon McDonald’s has is its fun-loving clown, Ronald McDonald. He first appeared on television in 1963 and walked in the Macy’s Parade in 1963. Ronald is seen as a good role model for children because constantly smiling and promotes an active lifestyle. Burger King takes a different direction with its marketing promoting the taste...
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...how activity-based costing corrects these deficiencies. It explains how managers in manufacturing companies can use activitybased costing for strategic, product design, and continuous improvement purposes. Finally, the article lays to rest fears that activity-based costing may be too costly and complex to be compatible with manufacturing excellence. and sustaining a comA chievingadvantage via attention petitive manufacturing excellence requires to all aspects of manufacturing performance. This attention requires that managers have information that helps them choose correct strategies, improve product design, and remove waste from operating activities. Conventional product costing systems provide little information on these sources of competitive advantage. Schrader Bellows found that the product costs generated by their conventional system were so inaccurate they encouraged management to adopt strategies which inhibited the improvement of manufacturing.' Product designers at the Portable Instrument Division of Tektronix reacted to inaccurate cost information by selecting designs that increased cost without adding value to the customer. 2 The conventional system at this Division also encouraged management of the allocation and absorption of overhead rather than the elimination of waste.' . In contrast, activity-based costing is a costing technology that provides information for achieving excellence in...
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...College of Business and Public Policy 09/09/2013 TABLE OF CONTENTS COMPANY OVERVIEW 3 SUBWAY COMPETITION 3 TARGET CUSTOMERS 5 MARKETING TECHNOLOGIES 5 CURRENT ANCHORAGE MARKET…………………………………………………………...7 NEW SUBWAY LOCATIONS 9 COMPANY OVERVIEW Subway is the market leader in sandwich shops, and offers a healthier alternative to burgers and pizza for people looking to pick up food on the run. They specialize in making subs, wraps, salads, and pizzas. Subway is owned and operated by Doctor's Associates, Inc., and according to Forbes Magazine, is the largest single-restaurant chain globally with 40,043 locations in 102 countries around the world. SUBWAY COMPETITION As any other big company associated with food, Subway has to compete with international, national, regional, and local retailers of food products. Competition is based on price, convenience, and service. Subway is also focused on menu variety as well as product quality. Competition is one of the key factors that influence decision making processes as well as choosing a marketing strategy. Table 1. Subway Competition in Anchorage Direct Competitors Indirect Competitors McDonald's Red Robin KFC Mooses Tooth Burger King Bear Tooth Grill Wendy’s Tempura Express Carl's Jr Panda Express A&W All-American Food Denny’s Arby’s Village Inn Dairy Queen Snow City Cafe Pita Pit Spenard Roadhouse Quiznos Café Amsterdam Great Harvest Bread Co. Alaska Bagel Middle Way Cafe Leroy’s...
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...Brand Name and the Quest for Success in the Luxury Sector All luxury designers strive to achieve long-term success. To put a label on a collection of products is to create a brand, but that label does not provide for definite staying power. Lucrative brands have gone beyond creating something pretty; an outstanding brand writes a story that the consumer believes and wants to buy into and the brand then becomes more than its product. Labels that grasp the importance of branding understand that they must be more than the watch or bag or scarf. The appeal of a brand must be in who the consumer becomes when he or she puts on or uses a certain product. Brand awareness widens when a high-end label creates and conveys a clear message or lifestyle that the consumer thinks he or she can attain through purchase. That is the art of branding. Branding convinces the consumer not to simply buy a product, but instead buy the brand as a whole. A stellar product does not stand alone—behind it must be something deeper, a message or a symbol which should represent or relate back to the identity of the brand. Within the luxury sector, where products are often an investment regardless of one’s socio-economic status, conveying an identity is crucial. If the consumer cannot see what he or she will gain from purchasing a $2,000 handbag or a $26,000 watch, there will be no sale, and the ship that is the brand will sink. John Goodchild and Clive Callow, authors of Brands: Visions and Values...
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...I. Executive Summary STO super Mart would be able to identify what are the strategies or objectives that need to be formulated in order to successfully compete within a given intensified compensation in the supermarket industry. In practice, the effective of a right strategy depends on the ability to outperform the business or gain a competitive advantage. This can only be achieved by having a proper mechanism to monitor, evaluate and control the strategies that have been selected. The globalized forces and marketing stimulus, customer’ behavior is now shaped towards having a planned weekly or monthly shopping from supermarket. This would be real opportunity for supermarket lie STO supermarket which provides more than one stop shopping for customers to save their valuable time spent on shopping from different supermarkets or corner shops. The political instability in male emphasizes more on saving their items. However, STO super mart practicing the concept of customer’s orientation in every service customer. As both macro and micro environment is very dynamic, the strategies need to be continuously revised based on it in ordered to succeed. Some of the strategies such as introduction of price checker and self-checkout system need to monitored and controlled well when compared to other strategies II. About STO Super Market People’s Choice Supermart was established in July 1991, with the intention of providing an inexpensive mode of shopping by introducing the concept...
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...Are Electronic Medical Records a Cure for Health Care? 1. Do to the current method of medical record keeping is one reason why health care costs in the United States are so high. The majority of medical record keeping here in the United States is paper it makes it difficult to access and share. 2. The factors responsible for the building of electronic medical record systems are like organization, doctors, insurance companies, patients, and the lacking of technology. Doctors difficulties is that they have limited time and to take 20 hours of training to use the EMR. The United States government also plays a big role by having a short term goal that by 2015 that all medical facilities will be utilizing EMR. And patients have a concern of confidential information that will be stored in this system that can be read all across the United States. 3. The business, political, and social impact of not digitizing medical records are that doctors will not be able to have instant access to a patient’s medical records. And without digitizing medical records means that there will be the need for more paper work. Politically the 2015 goal set by the US government would also be impacted. Socially people would expect little error to this EMR system like correct dosages. And by not digitizing medical records has a greater risk of errors. 4. The business and social benefits of digitizing medical recordkeeping are when taken from paper and filing them to the EMR patient’s...
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...dreams for the success of a company that we spent many hours in university planning. Our plan of action was simple; we researched laws required to build a company in Taiwan, talked to several professors, and asked entrepreneurs who had worked in similar areas for advice. Both my partner and I had successful careers in the army and felt fully capable and confident that our success could be achieved through DREAMIX. We were enthusiastic about building our own brand, “Welcome A Board”, as I had been a sponsored skateboarder and had been successful in helping to lead our college skateboarding team. Soon after discussing our plans of making clothes with a friend, we realized we didn’t have the budget to launch a successful marketing strategy and still concentrate on operations. So we quickly decided to start importing famous clothing brands such as EDHARDY, JUNKFOOD and TRUE RELIGION. I fought hard to persuade our vendor to give us a huge discount with the agreement that they would be able to ship us a random sampling of the aforementioned brands. Unfortunately, just after we received the products, a famous department store...
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...Kelsey Campbell Athlete and Ambassador Kelsey Campbell Wrestling Kelsey Campbell Wrestling Marketing Plan 2.1 Market Plan Summary Kelsey Campbell Wrestling is a brand and model that represents the fully dedicated elite-athlete for USA Wrestling. Goal-oriented and continued focus on national dominance and international success with the overall objective of winning Olympic gold in 2016. The market for Kelsey Campbell Wrestling (athletes, parents, coaches, and sports fans) is a large market that continues to grow as the sport of wrestling continues to grow. Especially recently, with the International Olympic Committee’s initial vote-proposal, recommending that wrestling be removed from the Games following 2016, the support of this international sport has grown in dominant fashion. Not only does Kelsey Campbell wrestling have a market of loyal and personal fans, but of wrestling fans from all around the world. What is relevant is that wrestling fans, especially Americans, love gold. The more successful an athlete, the stronger the following. 2.2 SWOT Analysis Internal Strengths: Already an established “Name.” Kelsey Campbell Wrestling is closely associated with the USA’s National Governing body, with the most established Wrestling Club and with the Olympics. KCW has a fan base as well as already solidified business and exposure opportunities. KCW already has a website, Verified Twitter, and a Fan Page on Facebook. KCW also has a Signature Series Clothing line with...
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