...Global Branding of Unilever and Nestle | Report Analysis | ] | Global Branding of Unilever and Nestle | Report Analysis | | 1. Executive summary 4 2. Introduction 4 3. Overview of Unilever and Nestle 4 3.1. Company Facts-Vision and Mission 5 3.2. Company Facts-Core Business Sectors 5 3.3. Company Facts- Business Strategy 5 4. Global branding 6 4.1. Standardization vs. regional adaptation 6 4.1.1. Language 6 4.1.2. Cultural differences 7 4.2. Advertisement 8 4.2.1. Religious issues ...
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....... 5 R OUTE N ETWORK........................................................................................................................................ 7 A IRLINE P ARTNERSHIP ................................................................................................................................ 8 A IRLINE ALLIANCES .................................................................................................................................... 8 STRATEGIC PLANNING ............................................................................................... 10 MISSION S TATEMENT ................................................................................................................................ 10 SWOT ANALYSIS ...................................................................................................................................... 10 O BJECTIVES............................................................................................................................................... 14 S TRATEGIES...
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...to you. Do not think too much about why I am asking you to do this. Just do it. One thing I fear: __________________________________ One thing that makes me angry: __________________________________ One thing I do not like about myself: __________________________________ Okay, now forget about this exercise and enjoy the story. Have you done it? If not, please do. It will enrich your experience of reading this book. If yes, thanks Sorry for doubting you. Please forget about the exercise, my doubting you and enjoy the story. _____________ The night train ride from Kanpur to Delhi was the most memorable journey of my life. For one, it gave me my second book. And two, it is not every day you sit in an empty compartment and a young, pretty girl walks in. Yes, you see it in the movies, you hear about it from friend’s friend but it never happens to you. When I was younger, I used to look at the reservation chart stuck outside my train bogie to check out all the female passengers near my seat (F-17 to F-25)is what I’d look for most). Yet, it never happened. In most cases I shard my compartment with talkative aunties, snoring men and wailing infants. But this night was different. First, my compartment was empty. The Railways bad just started this new summer train and nobody knew about it. Second, I was unable to sleep. I had been to IIT Kanpur for a talk. Before leaving, I drank four cups of coffee in the canteen while chatting with students. Bad idea, given that it was going to be...
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...This watermark does not appear in the registered version - http://www.clicktoconvert.com 1 B.Sc. COSTUME DESIGN AND FASHION FASHION DESIGNING AND SEWING TECHNOLOGY UNITS UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5 CONTENTS UNIT NO. UNIT I LESSON NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 TITLE OF THE LESSON PRINCIPLES OF FASHION FASHION PRODUCERS FASHION DESIGNING & ACCESSORIES PRINCIPLES OF DESIGNING COLOUR COLOUR HORMONIES & APPLICATION DRESS DESIGNING SEWING MACHINES SPECIAL MACHINES SEWING MACHINE ATTACHMRNTS SEWING MACHINE CARE AND MAINTENANCE STITCHING MECHANISM FEEDING MECHANISM SPREADING CUTTING MARKING PRESSING SEWING FEDERAL STANDARDS FOR SEAM SEWING FEDERAL STANDARDS FOR STITCH SEWING THREAD PAGE NUMBERS 03 48 91 126 166 PAGE NO. 03 15 22 40 48 60 71 91 99 110 116 126 141 150 156 166 174 181 188 199 UNIT II UNIT III UNIT IV UNIT V This watermark does not appear in the registered version - http://www.clicktoconvert.com 2 UNIT – I LESSON – 1: PRINCIPLES OF FASHION CONTENTS 1.0 1.1 1.2 AIM AND OBJECTIVES INTRODUCTION FASHION 1.2.1 Fashion design terms 1.2.2 Areas of fashion 1.2.3 Fashion flow chart 1.3. 1.2.4 Fashion in Cloths CLASSIFICATION OF FASHION 1.3.1 Style 1.3.2 Basic or classics 1.3.3 Fad 1.3.4 Fashion Forecasting 1.3.5 Trends 1.4 1.5 1.6 1.7 1.8 CHIC COSTUME MADE COLLECTION MANNEQUINS FASHION SHOWS: 1.8.1 Formal fashion shows 1.8.2 Designer trunk shows 1.8.3 Department fashion shows 1.8.4 Informal fashion shows 1.9 1.10...
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...context of headhunting. Headhunting was the only known reason for tattooing, and, to this day, no one knows exactly what tattoos signify. This paper provides insights into the roles and functions of the tattoos, and how the tattoos (batek) become cultural symbols of the intricate rituals brought about by community regimens of the Ilubo, Kalinga. No longer practiced, the batek of the Ilubo is a visually powerful rendering of symmetry and unity of designs. Batek now serve as an archive of culture for the group. Keywords: Tattoo, rites of passage, body adornment, identity, Kalinga INTRODUCTION My anthropological interest in body ornamentation, specifically in traditional tattoos, began in 1990. I met an old Bontoc woman who sold balatinao (red rice) in one of the old market stalls in Baguio City. She was known to me only as Apong (grandmother), and her tattooed arms fascinated me each time she would pick up Humanities Diliman (January-June 2002) 3:1, 105-142 105 Salvador-Amores the grains and place them on her palm. The thick, black, geometric tattoos seemed to me quite odd and outlandish. They were different and out of the ordinary, and I was then unaware of...
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...Special episodeOn April 5, 2007, Fuji Television aired a three hour special of the series set five years after Aya's death and focuses on Haruto Asō, who has now become a doctor at the same hospital Aya was treated in and Ako Ikeuchi, Aya's younger sister who is a nurse in training. Haruto is caring for a 14-year-old female patient, Mizuki, who was bullied in school because of her disease, the same one that Aya had. Because of the bullying at school, Mizuki-chan decides not to receive therapy of any sort that would make her better, because she has lost her will to live. Haruto remembers how Aya fought her illness and lived her life with her disease; therefore, he offers support to his patient. Aya reappears in the episode using a number of flashbacks from the series and in new scenes.[1] [edit]Main cast Erika Sawajiri - Aya Ikeuchi Ryō Nishikido - Haruto Asō (Aya's later love interest) [edit]Other cast Naohito Fujiki - Hiroshi Mizuno (Doctor) Hiroko Yakushimaru - Ikeuchi Shioka Takanori Jinnai - Ikeuchi Mizuo Riko Narumi - Ikeuchi Ako Yuma Sanada - Ikeuchi Hiroki Ai Miyoshi - Ikeuchi Rika Saori Koide - Mari Sugiura (One of Aya's best friends) Kenichi Matsuyama - Yuji Kawamoto (Aya's first love interest) Yuya Endo - Takeda Makoto (Yuji's friend in the Basketball club) Kana Matsumoto - Saki Matsumura Momosuke Mizutani - Kohei Onda Ryo Hashidume - Keita Nakahara Hiroshi Katsuno - Yoshifumi Asō (Haruto's father) Asae Onishi (大西麻恵...
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...TOPICAL VOCABULARY 1. GENERAL TERMINOLOGY amateur - любитель an amateur painter - художник-любитель; amateurish-любительский art - искусство antique art - античной иск; applied art- прикладное иск(pottery-гончарное дело, glass, jewellery, weaving - тканное дело and textile design, embroidery-вышивание); Fine Arts - изобразительное искусство; folk art - народное искусство; graphic (black-and-white) art (drawing, engraving-гравирование, etching-гравировка, lithography-литография, hence: engraver-гравер, etcher, lithographer); (the) Academy of Arts; a work of art - произведение искусства; art-collector-коллекционер; art critic - знаток иск; art history; art historian-; art-lover-; art student - студент, обучающийся живописи; art teacher - преподаватель живописи artist-художник a fashionable / self-taught / mature artist a graphic artist e.g. Rembrandt was great not only as a painter but as a graphic artist. Note. The name of an artist can be used like a common noun to denote a work by him. e.g. It looks like a Gauguin. How did you like the Goya? The Hermitage has the largest collection of Rembrandts in the world. artistic artistic skill-артистические способности; artistic taste-артистические наклонности benefactor, patron-благодетель, покровитель block (in/out) набрасывать вчерне to block in a picture (drawing) connoisseur (in/of) эксперт, expert (in) crayon 1) цветной карандаш; цветной мелок; пастель; 2) рисунок...
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...В.А. Кухаренко ПРАКТИКУМ ПО ИНТЕРПРЕТАЦИИ ТЕКСТА Допущено Министерством просвещения СССР в качестве учебного пособия для студентов педагогических институтов по специальности № 2103 «Иностранные языки» МОСКВА «ПРОСВЕЩЕНИЕ» 1987 ББК 81.2 Англ К95 Рецензенты: кафедра английской филологии ЛГПИ им. А. И. Герцена; кандидат филологических наук, доцент МГПИИЯ им. Мориса Тореза О. Л. Каменская Кухаренко В. А. КЯ5 Практикум по интерпретации текста: Учеб. пособие для студентов пед. ин-тов по спец. № 2103 «Иностр. яз.».— Просвещение. 1987.—176 с. 4309000000—608 103(03)—87 Пособие предназначено для студентов старших курсов факультетов английского языка педагогических институтов. Оно написано в соответствии с программой по данному курсу и состоит из двух частей. Первая часть пособия включает 6 рассказов и образцы их интерпретации. Во второй части даны 16 рассказов, представляющих различные жанры короткой прозы писателей США, Великобритании, Австралии и Новой Зеландии, предназначенные для самостоятельной работы студентов. ББК 81.2Англ © Издательство сПросвещение», 1987 ПРЕДИСЛОВИЕ Настоящее издание представляет собой практическое пособие по интерпретации текста. Оно предназначено для студентов факультетов английского языка педагогических институтов и написано в соответствии с Программой МП СССР по курсу языкознания. Цель пособия — научить студентов не только умению глубоко проникать в художественный...
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...ALSO BY NEIL STRAUSS The Long Hard Road Out of Hell WITH MARILYN MANSON The Dirt WITH MOTLEY CRUE How to Make Love Like a Porn Star WITH JENNA JAMESON Don't Try This at Home WITH DAVE NAVARRO THE GAME PENETRATING THE SECRET SOCIETY OF PICKUP ARTISTS Neil Strauss Regan Books An Imprint of Harper Collins Publishers Cover silhouettes are from the following fonts :Darrian's Sexy Silhouettes by © Darrian (http://westwood.fortunecity.com/cerruti/445/), Subeve by © Sub Communications (http://www.subtitude.com),NorpIcons 1 and Norp Icons 2 by © DJ Monkeyboy (http://www.djmonkeyboy.com). "The Randall Knife": Words and Music by Guy Clark © 1983 EMI APRIL MUSIC INC. and GSC MUSIC. All Rights Controlled and Administered by EMI APRIL MUSIC INC. All Rights Reserved. International Copyright Secured. Used by Permission. In order to protect the identity of some women and members of the community, the names and identifying characteristics of a small number of incidental characters in this book have been changed, and three minor characters are composites. THE GAME COPYRIGHT © 200 5 BY N E I L STRAUSS. All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, address HarperCollins Publishers Inc., 10 East 53rd Street, New York, NY 10022. HarperCollins...
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...The Picture of Dorian Gray Oscar Wilde This eBook was designed and published by Planet PDF. For more free eBooks visit our Web site at http://www.planetpdf.com/. To hear about our latest releases subscribe to the Planet PDF Newsletter. The Picture of Dorian Gray Chapter I The studio was filled with the rich odor of roses, and when the light summer wind stirred amidst the trees of the garden there came through the open door the heavy scent of the lilac, or the more delicate perfume of the pinkflowering thorn. From the corner of the divan of Persian saddle-bags on which he was lying, smoking, as usual, innumerable cigarettes, Lord Henry Wotton could just catch the gleam of the honey-sweet and honey-colored blossoms of the laburnum, whose tremulous branches seemed hardly able to bear the burden of a beauty so flame-like as theirs; and now and then the fantastic shadows of birds in flight flitted across the long tussore-silk curtains that were stretched in front of the huge window, producing a kind of momentary Japanese effect, and making him think of those pallid jade-faced painters who, in an art that is necessarily immobile, seek to convey the sense of swiftness and motion. The sullen murmur of the bees shouldering their way through the long unmown grass, or circling with monotonous insistence round the black-crocketed spires of the early June hollyhocks, seemed to make the stillness 2 of 250 The Picture of Dorian Gray more oppressive...
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...1. Within the United States, especially in Southern California, an individual's appearance is crucial because it is used to make a first impression. A person is judged by what they wear and how they look. For example, it is probable that many people would perceive a person wearing ratty clothes as uneducated and irresponsible while a person looking pristine in a designer ensemble is assumed to be intelligent and successful. In every city, there are multiple fashion brands with different styles and ranges of apparel and accessories. Every season, new styles and designs are created which influence society. It appears as if more types of clothing exist than the actual number of people. With so many different alternatives of fashion, the fashion industry is trying to please too many customers with variety. There are currently various styles to choose from, and the clothes people wear categorize or label them long before they realize it. The three fashion brands that will be analyzed extensively are Chanel, Nike, and Hot Topic. These brands have apparel but are completely different in their target audience. Chanel is a prestigious high-fashion brand; Nike is a popular athletic line; Hot Topic is musically and artistically edgier with a smaller target audience between the three. With these apparel brands, a person wearing each would be labeled or even stereotyped. One wearing a Chanel’s 2012 Spring/Summer ready-to-wear designer outfit with a white jacket, lambskin dress with pearls...
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...9 -5 1 2 -0 8 5 REV: MAY 25, 2012 ANAT KEINAN JILL AVERY FIONA WILSON MICHAEL NORTON EILEEN FISHER: Repositioning the Brand Hilary Old, vice president for communications, was one part excited and one part nervous, so she took a moment to adjust her scarf before she entered the meeting. It was January of 2010 and she and her colleagues were about to review the first retail sales results following a major strategic initiative to reposition and evolve the EILEEN FISHER brand. 2009 marked the 25th anniversary of EILEEN FISHER and the occasion gave the company the impetus to pause and assess its history. The company had enjoyed phenomenal success in its first quarter century: its growth in revenues and profits had been driven by both the strong brand loyalty of its core customers, and the opening of fifty retail stores dedicated to the brand. The company was consistently recognized as one of the best companies to work for and had an impressive environmental sustainability and social responsibility record. However, a startling discovery had emerged. The median customer age was currently at 59 and increasing each year, keeping pace with the age of the company’s visionary founder, Eileen Fisher. Despite the company’s best efforts to design age-less clothing to appeal to multiple generations, as Fisher herself aged, so too had the customer base. The company found itself stereotyped as a brand for older, and, to some extent, customers with larger body types. Old...
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...YOUR OWN GROUP DISCUSSION HANDBOOK A RAPID READER FREE GUIDE BY KAUSHIK DAS HR CREST Release © 2012, 1st Edition. All Rights Reserved. www.hrcrest.com HRCREST YOUR OWN GROUP DISCUSSION HANDBOOK For More Tips & Tutorials, Products Visit www.hrcrest.com YOUR OWN GROUP DISCUSSION HANDBOOK BY KAUSHIK DAS © 2012 HR CREST. All rights reserved worldwide. PERMISSION The author grants full permission to distribute this HR Guide freely, in your ezine, website, blog, forum, RSS feed or print publication and/or distribute it as a free bonus with other products, provided it is left completely intact, unaltered and delivered via this PDF file for FREE and not be sold. You are also permitted to forward this ebook to friends, families and networks. If you would like to re-print or re-purpose any of this content, please use proper attribution (Courtesy of HR CREST Release & The Author, Sudakshina Bhattacharya) and provide a link back to ( www.hrcrest.com ). You must agree to include the FULL Resource box or SIG line provided below in your distribution and to make the link active/linkable with no syntax changes. Resource Box/SIG Line: Kaushik Das, currently associated with an MBA Institute of International Repute as the Associate Vice President - Corporate Relations. He is also one of the distinguished faculty at the Institute. In addition to that, Kaushik is a contributory author for HR Crest and his posts and HRcrest youtube channel videos are highly popular amongst "In...
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...France (officially the French Republic) is a country located in Western Europe. Here are some fun facts about France. * The most popular sports in France are football (soccer), rugby league and rugby union. Handball and basketball are also popular in many parts of France. * Well known sporting events held annually in France are the Tour de France (the best known road bicycle race in the world) and the French Open (one of the four Grand Slam tennis tournaments) * French literature is very popular and well known. Charles Perrault was one of France’s most influential children’s writers. He wrote books such as Cinderella, Sleeping Beauty and Puss in Boots. * The French healthcare system was ranked number one in the world back in 1997. Average life expectancy in France is currently 79.73 years. * 54% of French people identify themselves as being Christians, while 31% of people stated that they were not religious. Islam, Buddhism and Judaism are all practised by a minority (just over 1%) of the population * It is estimated that there are between 200,000 and 1 million illegal immigrants in France * France has an estimated population of 64.5 million, making it the 19th largest country (in terms of population) in the world. * France is the most popular tourist destination in the world. Nearly 82 million people traveled to France for holidays in 2007. Spain was the second most popular tourist destination with 58.5 million visitors. * In 2004, only 68...
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...Prologue Florence, 1283 The poet stood next to the bridge and watched as the young woman approached. The world ground to a near standstill as he remarked her wide, dark eyes and elegantly curled brown hair. At first he didn’t recognize her. She was breathtakingly beautiful, her movements sure and graceful. Yet there was something about her face and figure that reminded him of the girl he’d fallen in love with long ago. They’d gone their separate ways, and he had always mourned her, his angel, his muse, his beloved Beatrice. Without her, his life had been lonely and small. Now his blessedness appeared. As she approached him with her companions, he bowed his head and body in a chivalrous salute. He had no expectation that his presence would be acknowledged. She was both perfect and untouchable, a browneyed angel dressed in resplendent white, while he was older, world-weary and wanting. She had almost passed him when his downcast eyes caught sight of one of her slippers — a slipper that hesitated just in front of him. His heart beat a furious tattoo as he waited, breathless. A soft and gentle voice broke into his remembrances as she spoke to him kindly. His startled eyes flew to hers. For years and years he’d longed for this moment, dreamed of it even, but never had he imagined encountering her in such a serendipitous fashion. And never had he dared hope he would be greeted so sweetly. Caught off balance, he mumbled his pleasantries and allowed himself the indulgence of a smile...
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