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Redbull Competitors

In: Business and Management

Submitted By Marisa13b
Words 3027
Pages 13
TABLE OF CONTENTS

1.0 Introduction ………………………………………………………. 2.0 Control of the firm ……………………………………………….. * 2.1 Trends * 2.2 Forces * 2.3 Events 3.0 Direct competitor …………………………………………………. 4.0 Application of theories …………………………………………… * 4.1 SWOT Analysis * 4.2 Porter’s five forces 5.0 Recommendations ………………………………………………… 6.0 Conclusion …………………………………………………………. 7.0 Reference …………………………………………………………...

STRATEGIC MANAGEMENT
REDBULL
1.0 INTRODUCTION
To start off, Red Bull is a very famous and well-known brand for energy drink in the worldwide market. It is a brand that produces only one-product which is the energy drink that has quality price in the market. Red Bull started its production in Austria and spread in other market area such as the USA. Moreover, this paper will be written about the study of the Red Bull energy in terms of its product, competitor and its market. In order to recognize the competitive marketing strategy, it has to be done by using the porter’s five forces analysis and few factors causes Red Bull’s market share to be affected. Besides that, External analysis will be done as well which is PEST analysis that is beyond the control of the firm and also not to forget the complications and prospects of the brand which is the SWOT analysis will be discussed in the paper.
2.0 CONTROL OF THE FIRM
2.1 Trends
In this new generation, people are becoming more aware of healthy lifestyles due to the reason of healthy lifestyles campaign and also influenced by their friends or motivations from famous celebrities and they will demand for products that contains more natural and varying ingredient. Many people these days take natural food compared to the ones that contains impure ingredients. Although natural ingredient product brings benefit to people around the globe but not really good news for Red Bull because in one of its

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