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SOM 498 013 Tuesday Spring 2016
Case Study #2 “Redbus: The Next Step for Growth”
Assigned Team Questions
Due: Tuesday, March 15, 2016

1. What kind of industry are we talking about? What is your broad understanding of redBus? How would you describe it as a company? Dynamic Five Consulting 2. What is the problem(s)? How has redBus made a difference? KPQ Consulting 3. What are the key issues in the case? Who are the key decision makers involved? Fierce Solutions Consulting 4. What are the solutions? Optimal Consulting 5. What are the likely alternatives available to redBus? Creative Business Solutions 6. What are the assumptions made in the case? Explain! Syntax Dynamic Corporation 7. What strategies/analysis tools would you use and why? Gulf Consulting Group 8. Who are the decision makers? Calibre Corp Consulting 9. Is redBus successful? If yes, what are the key characteristics that have led to it success? If no, why do you think so? What else should be done by redBus to be successful? Dynamic Five Consulting 10. What is the financial status of the firm? What are the company’s different revenue streams? KPQ Consulting 11. What is the competitive landscape like? Fierce Solutions Consulting 12. What are the competitive threats? Optimal Consulting 13. Evaluate the strategy of redBus with respect to the following characteristics: long-term goals (customer need to be addressed, value offering, goal/target), competitive environment (4Cs Analysis, Porter’s Five Forces), and resources and capabilities (value chain analysis, activity map). Creative Business Solutions 14. What is the business model of redBus? What are its key characteristics? Syntax Dynamic Corporation 15. How do reBus’s resources/capabilities support the company’s competitive position? Gulf Consulting Group 16. What are the

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