...http://www.redbus.in/AboutUs.aspx#Ourstory The ticket to our dream | Like all innovations, redBus too has a very interesting story. All the founders used to work in Bangalore at the time (sometime in 2005) - all with top IT MNCs - IBM, Texas Instruments and Honeywell. They were friends from BITS Pilani, one of India's finest engineering colleges. During Diwali that year, one of them wanted to spend the festival in his home town. Since he didn't know his schedule till the end, taking a bus was the only choice. He ran around town hunting for a ticket, but they were all sold out minutes before he reached the travel agents. Bangalore traffic is notorious and can grip you at the wrong time. That's exactly what happened that day. That's when he thought of the possibility of providing consumers the convenience of booking a bus ticket over the internet. The objective was two-fold - to ensure that they don't have to leave the confines of their comfort to book a ticket, and to help them get a ticket when they need it the most. The idea was compelling. And why not? The internet was being voted as a medium people couldn't do without. PC and net penetration was increasing not only in urban areas, but also in rural India with innovative concepts like Shakti and e-Choupal. Also, people were getting used to booking tickets for travel using IRCTC and private airline websites. So, why not buses? However, the most compelling reason was that no body in India had done this...
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...REDBUS: THE NEXT STEP FOR GROWTH redBus launched in 2006 as a bus-ticketing company that served bus operators by providing an online platform to display their real-time inventory, and served bus travelers by providing an efficient online and offline ticket-booking and delivery network. Although they have achieved a growth of 1000 times by 2012 since their initial establishment, they are currently faced with the challenge of selecting the right growth strategy to achieve scalability and sustainable growth, however, this can be accomplished through careful selection of the right option that formulates a strategic direction and action plan. The first option for redBus is to launch its own private buses since it had developed strong capabilities in analytics and data mining. This would serve as a great advantage in identifying the most profitable routes and launching its own buses on these routes. This may appear to be a profitable option, however, I believe this will damage their relationship with the private bus operator customer segment and will open up new competition and how they will respond will have to be dealt with. The second option is to diversify into add-on service offerings like online booking for air travel, hotels, cabs, and package tours. Although redBus has a strong technology platform and infrastructure in place to integrate these add-on value offerings, this market is highly competitive, has high entry barriers and is dominated by six large online travel...
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...Services Marketing | December 9 2012 | Assignment 02 | | Under the guidance of: Prof. Rangan Mohan Under the guidance of: Prof. Rangan Mohan Submitted By: Service Provider Information: Tickets used to be booked through the traditional brick-and-mortar agents till 2006 when the RedBus introduced online bus ticket booking. RedBus, also known as RedBus.in, is an online travel agency offering bus tickets in India. It has offices in Ahmedabad, Bangalore, Chennai, Coimbatore, Delhi, Hyderabad, Mumbai, Pune, Vijayawada and Vishakhapatnam. Service Product Offering: Core Services: * Online ticket booking to avail desired bus services Supplementary Services: * Cash on delivery (COD) service of bus tickets in major cities * Book online using credit, debit cards and net banking * Book bus tickets online or over IVR through call centers * Book bus tickets online with over 700 bus travel operators * Book bus tickets online for over 10,000 and more routes across India * Return bus tickets reservation facility * Paperless bus ticket booking with mTicket Analysis based on Flower of Services Concept: FLOWER PETALS (Facilitating Elements) | DESCRIPTION | Information | Direction to the site: www.RedBus.in / Ads on various websites / Google.The user has access to the following information once he/she enters the source and destination point along with the date of journey (Exhibit – 1): * Travel Agency * Bus Type * Amenities...
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...situation and the predominant strategy used is barter marketing tactics. This article emphasizes on the partnership entered by OLX, Flipkart, Uber and Redbus. Last month Flipkart and OLX entered into partnership to leverage each other’s strengths. OLX announced a marketing partnership that allows potential customers to sell their used products on the latter while buying new ones on Flipkart. With this partnership they will be able to provide end to end solutions to the customer, where selling a product is an integral part of a buying process. Industrial experts believe that this is a way of barter marketing tactics where companies are trying to grow disproportionally in a short span of time in other words called as growth hack. Experts believe for OLX this is an opportunity for them to leverage the vast customer base of Flipkart. But there is no clarity in weather there is a revenue sharing partnership between the two companies. Another partnership mentioned in the article is between Uber and Redbus. Uber is new taxi service launched last year is operating in 6 major cities such as Mumbai, Pune, Bangalore, Hyderabad, Delhi and Chennai. So a tie up between them is very much helpful for the startup as Redbus has nearly 2 million users. The tie up is a success as nearly they were able to reach out to 150,000 users through Redbus app users. Other mentioned tie ups such as real estate venture CommonFloor, have tied up with taxi services providers like Olacabs and TaxiForSure, and...
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...| Entrepreneurial Growth | | Fall Semester, 2013 Man 385.24 Unique #04780 | Professor John N. Doggett Class Days Monday and Wednesdays from 12:30 to 2:00 p.m. Class Room UTC 4.104 Office CBA 5.124k Office Hours Wednesdays, 5:30 to 6:30 p.m. or by appointment Phone 512-232-7671 E-Mail john.doggett@mccombs.utexas.edu Course Web Page via Canvas ------------------------------------------------- Teaching Assistants Grant Garlinghouse (grant.garlinghouse@mba14.mccombs.utexas.edu) Course Objectives I have taught this course since late in the last century. Today, as we approach a second global recession, helping people learn how to grow firms as astutely as possible will play a role in speeding the beginning of a new recovery. When companies like Cisco and HP abandon major market segments, it is even more important to think critically about how to grow a firm’s products. Given the chaotic period that we are entering, I have made several significant changes to this course. First, I have done away with the individual midterm. The “next” recovery will be a group effort. So will your midterm. Second, I have assigned three books. These are some of the best books out there on how to think about innovation, competition and how to grow a business. They will become “let me read that again” go-to books that you will use long after you graduate from UT. To compensate for the heavy reading load, I have eliminated...
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...Leadership Contents Executive Summary 2 Introduction 2 Conclusion 9 References 10 Executive Summary The current study examines the current forms of corporate leadership in leading companies of UK. The study examines the various forms of leadership, theories and models . The study examines how corporate leadership is important for SME’s startups. The study highlights the models like transactional leadership and team leadership. The study discusses about the theories of leadership in terms of behavioral and situational theories. The current study has been explained with the real time examples of corporate like Rio Tinto and BHP Billiton. Introduction The characteristics and progress chart of the have been much desired and focal point of study for all the scholars and researchers. The policy decision making and purposeful action in the area of economic development and job creation will ensure the strong growth of SME in developing countries like India and China (Leitch et al., 2010). The strong role of leadership in the area of economic development is important for the sustainable growth of the SME. For the organization in the developing, it is important to build the strong leadership capacity, while at the same time they are creating effective environment for all their employees for their motivation and well being. The National Occupational Standards (NOS)...
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...BUSINESS GOVERNMENT AND SOCIETY THE POWER OF INTERNET AND ITS IMPACT IN INDIA INDIVIDUAL ASSIGNMENT PGDM[2013–15] BY: R O H I T K U M A R G O E L [DM15142] SECTION 1 Page |2 CONTENTS S.NO. I II III IV V TITLE INTRODUCTION IMPACT ON BUSINESS PRACTISES AND SOCIETY IMPACT ON GOVERNMENT AND SOCIETY CONCLUSION REFERENCES PAGE NO. 3 3 6 6 8 GREAT LAKES INSTITUTE OF MANAGEMENT | Introduction The internet is a medium that is soaring in polarity in almost every facet of the world and is used for a myriad of reasons by persons, universities, governments and businesses. It is the network that facilitates communication among all the smaller networks and individual computer systems that connect to it. It is growing at an impressive rate due to the many services it facilitates, the ease with which services can be created, the presence of a single standard and the global reach that makes national boundaries invisible. With the dramatic increase in bandwidth, decreasing communication costs and an everincreasing number of organizations using it, the Internet has ushered in a revolution. As far as businesses are involved, the internet usage has been tested to a variety of experimentations that seek to determine the viability of using the internet to improve business practices in various industries in India. One particular aspect of business is that the internet marketing has a great impact on society. Around the world, developed countries have improved their communication systems...
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...IT INDUSTRY and PESTLE ANALYSIS The Indian information technology sector has been instrumental in driving the nation's economy onto the rapid growth curve. According to the Nasscom-Deloitte study, the IT/ITES industry's contribution to the country's GDP has increased to a share of 5.2 per cent in 2007, as against 1.2 per cent in 1998. Further, the IT and BPO industries are poised to clock revenues worth US$ 64 billion by the end of fiscal year 2008, registering a growth of 33 per cent with exports expected to cross US$ 40billion and the domestic market estimated to clock over US$ 23 billion, according to a study. Simultaneously, the Indian IT services market is estimated to remain the fastest growing in the Asia Pacific region with a CAGR of 18.6 per cent, as per a study by Springboard Research. India's IT growth in the world is primarily dominated by IT software and services such as Custom Application Development and Maintenance (CADM), System Integration, IT Consulting, Application Management, Infrastructure Management Services, Software testing, Service-oriented architecture and Web services. A report by the Electronics and Software Export Promotion Council (ESC) estimates software exports to register a 33 per cent growth in the current financial year with export figures during FY 2008 expected to reach US$ 45billion. The country's IT exports have, in fact, come quite far, starting from a few million dollars in the early 1990s. The Government expects the exports...
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...DIGITAL MARKETING PLAN – OLA AUTOS DIGITAL MARKETING PLAN – OLA AUTOS Done by: Ayush Srivastava - 32 Manjula Puranik - 77 Tanika Naik - 160 Done by: Ayush Srivastava - 32 Manjula Puranik - 77 Tanika Naik - 160 INTRODUCTION The internet and ascents in digitization and social networking have transformed how companies reach out and connect to their clients and partners. Digital marketing has proved to be a commanding enabler and radical of business models. We see its consumption going beyond the normal boundaries of geography and time. Flourishing evidence points that a persistent digital presence, based on a sound understanding of the eccentricities of the digital landscape, transforms into major business value. For our Digital marketing plan we have selected Ola Auto services as it is a new service with little digital marketing if any done as of now. Our digital marketing plan for the same is as given below. Target Audience Keeping the product in mind, the plan aims to target the masses, hence we will be having multiple targets, with varying priorities which are as follows: * Young College Going Students – Priority 1 * Profile: 18-25 yrs, budget constraints, irregularity in buying patterns, maximum consumption on weekends * Requirements: Availability in the evenings, especially on weekends, last minute bookings, short distance travel * Expectations: Cheap fares, Quick and hassle free service, gps for unknown locations, music...
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...Renub Research www.renub.com Personalized Medicine Diagnostics (Flow Cytometry, Sepsis Immunos, Routine Coagulation, Psychiatric Disorders, Tumor Markers, Molecular Blood Typing and Other Testing) Market & Forecast Published: June, 2013 Copyright © 2013 Renub Research – All Rights Reserved Personalized Medicine - Market Overview Personalized Medicine is often defined as “the right treatment for the right person at the right time.” Personalized medicine is becoming the place to be in clinical diagnostics as well and slowly becoming the reality of future in the diagnostics industry By Technology Segment - Personalized Medicine diagnostics market is expected to grow with a double digit CAGR for the period of 2013 to 2018. It is expected that personalized medicine diagnostics market by technology is going to double by 2018 from its current market size in 2012. In this segment, Point of Care Testing and Molecular Diagnostics segments control the #1 and #2 positions in 2012. By Diseases Segment - Personalized Medicine diagnostics market is expected to be more than US$ 30 Billion by 2018. Diabetes management test and Cancer management test are the leading market in this segment. Renub Research report entitled “Personalized Medicine Diagnostics (Flow Cytometry, Sepsis Immunos, Routine Coagulation, Psychiatric Disorders, Tumor Markers, Molecular Blood Typing and Other Testing)” report provides a comprehensive analysis of the emerging personalized medicine diagnostic market segments...
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...[pic] Industry Research On VENTURE CAPITAL INDUSTRY CONTENTS |SR. NO. |CHAPTER NAME |PAGE. NO. | |1. |Industry Profile |6 | | |1.1 |Products/Service Profile, Sector classification & Nature of industry |6 | | |1.2 |Regularity environment |7 | | |1.3 |Economic environment, political and legal concerns |7 | | | | | |2. |Research Methodology |9 | | |2.1 |Population |9 | | |2.2 |Criteria for selection |9 | | |2.3 |List of companies chosen ...
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...Marketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations. Answer: B Page Ref: 4 Objective: 1 Difficulty: Easy 2) ________ is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A) Marketing management B) Knowledge management C) Operations management D) Strategic management E) Distribution management Answer: A Page Ref: 5 Objective: 2 Difficulty: Easy 3) Identify the correct statement about marketing management. A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a company's products and services. C) It focuses solely on attaining an organization's sales goals in an efficient manner. D) It is defined as the field that deals with planning and managing a business at the highest level of corporate hierarchy. E) It occurs when at least...
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